Taking Full Advantage of Marketing Tourism Destinations and Services Using Technology
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Taking Full Advantage of Marketing Tourism Destinations and Services Using the technology Presented By Corey Graham 2.0 www.CoreyKGraham.me www.DrenalinProductions.biz
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Presented to undergrad students at the University Of The West Indies - Cave Hill Campus
Transcript of Taking Full Advantage of Marketing Tourism Destinations and Services Using Technology
Taking Full Advantage of Marketing Tourism Destinations and Services Using
the technology
Presented ByCorey Graham 2.0
www.CoreyKGraham.me www.DrenalinProductions.biz
Googling My Name
Corey Graham (Chicago Bears)
You won’t believe what I found!
Where am I today?
Corey Graham 2.0Entrepreneur
Social Media MarketerBlogger
www.CoreyKGraham.Me/bizblog@CoreyKGraham
Director Of Connections230-4124
@DrenalinEnergy
DrenalinProductions.Biz• Social Media Services• Online Marketing, PR & Media Buying/Ad
Agent• Digital Content Management &
Production• Web Technology Consultation• Personal Brand Coaching• Niche Market Advertising
http://www.barbadosentrepreneurshipfoundation.org
My Role•Mission Team Member For Mentorship Pillar•Mission Team Member For WIFI Barbados
To make Barbados the #1 Entrepreneurial Hub in the world by 2020
My Experience in the Tourism SectorBTA Online Promotion with BoomTribe for
Jazz FestivalThe Palms ResortsPirate’s Inn Becky’s By the SeaGeneral Crop Over Inquiries
GramStep.comWhat is GramStep? GramStep is a networking movement that
connects the eco-system around the business world and the entrepreneur. We believe that no matter how little the weight of the challenge, together we can "step it up".
Tweet This Lecture
@CoreyKGraham#tourismmarketing
Objectives for this SessionTo provide you with an overview of the latest
technologies being used to market tourism products
To share actual examples and applications of these technologies being used
To show you how take full advantage of some of these technologies
Session StructureDefine “Taking Full Advantage”.Define Key Marketing FunctionsIdentify the different types of productsShow the different types of Technologies
which existExamples & Applications
ARE YOU READY?
“Taking Full Advantage”
Happy Carnival 2011!
Taking Full Advantage Of Carnival & Soca Monarch
What happened during the soca monarch?The twitter trending topics for Kes, Bunji, Iwer,
Machel, Shurwayne, FayannThe beauty of conversation in social mediaRecorded videos have been shared all over the net
How would you take advantage of this to market Carnival?
Crop Over & Other Carnivals?
What Is Technology?
Technology is the practical application of science to commerce or industry.
Key Marketing Functions Planning Communication – (PR, Advertising, website etc) Market analysis – (Customer Profiling & Market
Intelligence) Product Sale(Distribution & Delivery) Customer Servicing (Customer retention – the
relationship) Feedback & Analysis (Sales Reporting)Marketing information management
Types Of Products/ServicesAirline Flights FerryCruise ShipsDestinationsAttractionsServices (water sports etc)AccommodationHighly specialised services – (Health Care,
Business Conference)
Types Of TechnologiesYou can use the following technologies to aid your
marketing :-WebSocial MediaMobileLocation based TechnologiesDigital Content Production by “end user”Functional Technologies – (e.g. replacing travel agents)Interactive Traditional MediaFuturistic Technologies
Web/OnlineMailing ListsAdvertising – (Pay per click/Banner)Search Engine OptimizationLink ExchangesOnline directories (expedia & travelocity)Affiliates/Referral programsBloggers/ReviewersPR/Article Marketing
Social MediaNetworks – (Facebook.com, Twitter.com,
Youtube.com)Broadcasting & Authentic VoiceEngagement & ParticipationSocial Media MonitoringReporting and Measurements
MobileMobile is becoming the way we use the internet.
Here are some of the devices and tools available to us :-Mobile Phones - (Blackberry, iPhone, Android)TabletsNetbooksSMS messagesAppsGPS – more on the next slide
This is very powerful to marketers because only 1 person uses them
Location Based TechnologiesGPS enabled mobile devices can now allow the
users to :-Recommend social events in a city Request the nearest business/service ATM/
RestaurantLocating where people are – (Foursquare.com,
Facebook Places, Google latitude)Location-based mobile advertising (google local)GPS Aided Navigation systems (Bajan Nav)
Digital Content ProductionWe all have devices that can produce the
various forms of content easily :-PhotosArticlesVideosAudio
Functional TechnologyWorldMate Live (flight, hotel, car rental)Calculating CurrencyBooking rides and other attractionsTranslation & DictionariesEsurveyAirport App (Parking lot availability, shops
etc)Branded Hotel Application – (photo gallery
directions etc)
Interactive Advertising In Traditional MediaMagazine & Newspaper AdsRadio Spots TV spotsPosters
Futuristic TechnologiesQR Code Evolved/SwipingTV & Live Streaming
Examples & ApplicationsThe Palms ResortPirates Inn CuracaoSaint Maarten RegattaBTA Promotion Around the RegionBrewster's Road CrewShannon – WifiSpottr
Examples & ApplicationsJade Mountain Resort - St Lucia - @JADEMOUNTAIN Distinguish themselves with A LOT of engagement. Participate actively in weekly "Tweetups" with influential travellers (like #TTOT and
#TNI)
Queensland Tourism's "Best Job In The World" contest from 2009. Offered someone a position living on a beautiful secluded island if they blogged about
the experience. Generated tons of press & attention. Most people wouldn't be able to take the job, they took a closer look at visiting
Queensland.
http://www.independent.co.uk/news/world/australasia/queenslands-tourism-department-offers-the-best-job-in-the-world-1380415.html
@VirginAmerica Anytime anyone Tweets about their airline, good or bad, they respond. They are
extremely quick following up on complaints, and they have Twitter-only promos often. @Airbnb also does this well.
Examples & Applications Getting influencers to care about your business is a big deal, and one way to do that is to
partner with them. No pay for tweets or mentions, but a more nuanced approach. Recently HomeAway had a partnership with a well-known travel couple (a writer & a
photographer) so they would stay in their properties for a whole year, and they blogged about it along the way.
http://grantourismotravels.com/
This video got one tiny town that no one had heard of blogged, Tweeted & Facebooked about a TON.
279,000 YouTube hits in just a couple months! http://www.gadling.com/2011/02/09/is-this-promo-for-leavenworth-wa-the-best-tourism-video-ever/
I had bookmarked this post from last month with some good examples, including the Leavenworth video:http://travel2dot0.com/2011/02/4_brilliant_tourism_social_media_strategies/
http://landlopers.com/2011/01/18/social-media-rules-travel-industry/
ExercisesLet’s market a hotelLet’s market a FestivalLet’s market a particular serviceLet’s market an business event
www.CoreyKGraham.me www.DrenalinProductions.biz
Thank You for your attention!
Any Questions?
