When it comes to delivering hot products, big trends and great ideas, the National Show for Pet Retailers is SPOT-ON. Don’t miss it.

The National Show for Pet Retailers™

September 13-15, 2011 Mandalay Bay Convention Center

Las Vegas, Nevadawww.superzoo.org

SuperZoo is

the Spot

Looking for next year’s biggest sellers?

RegiSTeR NOW: www.SuperZoo.org

• Attend SuperZoo University to stay on top of your game. Hone your competitive edge at the biggest, best educational program in the industry (see pages 8 - 12 for details).

• Spot trends and compare new products in SuperZoo’s idea-packed marketplace—fun, efficient and filled with inspiration.

• Find what you need fast. Our easy-to-work trade show floor is streamlined for easy navigation through six targeted SuperZoo Neighborhoods.

• Maximize your buying power. Stretch your budget and increase your profit margins by shopping for exclusive show specials from SuperZoo exhibitors.

• Network, learn and grow. You’ll build valuable relationships and make lasting connections when you become part of the strong community of pet industry pros who gather at SuperZoo.

• Enjoy the value of Las Vegas, the affordable, fun-filled, accessible trade show capital of the world.

Three quick days in Las Vegas is all it takes to load up on everything SuperZoo has to offer:

SCHEDULE OF EVENTS

MONDayRegistration 12:00 pm – 8:00 pm

TUESDayRegistration 7:30 am – 5:00 pmTrade Show 10:00 am – 5:00 pmSuperZoo University 8:00 am – 3:00 pmgroomer SuperShow 8:00 am – 5:00 pm

WEDNESDayRegistration 7:30 am – 5:00 pmTrade Show 10:00 am – 5:00 pmSuperZoo University 8:00 am – 3:00 pmgroomer SuperShow 8:00 am – 5:00 pm

THURSDayRegistration 7:30 am – 3:00 pmTrade Show 10:00 am – 3:00 pmSuperZoo University 8:00 am – 1:00 pmgroomer SuperShow 8:00 am – 3:00 pm

LOOKiNg FOR THe PeT iNDUSTRY’S NeXT Big THiNg? LOOK HeRe. Register and plan your trip at

www.SuperZoo.org

This really hitsthe Spot

innovation on your shelves. Creativity in your technique. Happy customers, ready to come back. For pet retailers who want to stand out from the competition, SuperZoo hits the spot, with a refreshing combination of new trends, top-selling products, business-building education, great ideas and big inspiration.

BIG aND GETTING BIGGERBoasting the largest number of attendees, exhibitors and square feet in 50 years, SuperZoo earned 10th place on Trade Show Executive’s “Fastest 50” list, as one of the 50 fastest growing trade shows in the world.

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LOOKiNg FOR “NeWS” AND iNSPiRATiON? LOOK HeRe. Register and plan your trip at

www.SuperZoo.org

SuperZoo Neighborhoods:tReNDS SpotteD heRe

Seeing what’s new—and zeroing in on what you want—is fast, easy and fun, thanks to a show floor that’s filled with exciting merchandise and organized for real efficiency. Products and suppliers are organized into six lively SuperZoo Neighborhoods, ensuring that you spend your time where it’s needed most.

RODEO DRIVE is the fashion-centric neighborhood with everything except valet parking! Rodeo Drive features the ultimate in fashion, accessories and gifts for the pampered pet.

NaTURE’S PaTHWay hosts the hottest trend to emerge in the past few years. in Nature’s Pathway you will find the best in natural, holistic and organic products. Visit this group of forward thinking, eco-conscious innovators to see their health- promoting pet products.

GROOMER’S COURT has the latest and greatest products for successful groomers. From scissors to hemp shampoo – groomer’s Court will make the cut. And groomer’s Court is abuzz with the news: groomer SuperShow will feature top prize money and a super jackpot! Think you have what it takes to win? You owe it to yourself to find out!

CRITTER aLLEy is the place where birds will be chirping on the industry’s newest perch and hamsters will be hopping in our small animal habitat. This fun-filled alley is sure to bring a smile to your face and fresh ideas to your retail store by showing you how pets interact with today’s newest and most innovative pet products.

NEW ExHIBITOR ROaD features the new companies breaking onto the scene. Be sure you check out this show section to see what manufacturers and suppliers new to SuperZoo have to offer you.

aQUaTIC TERRaCE showcases tanks and aquariums, food and feeders, filters and pond supplies, and much more—all in one convenient place. Dive in!

DOWNLOaD THE SUPERZOO aPPLICaTIONConnect to the SuperZoo Mobile application, a dedicated Web site that includes an interactive show guide designed specifically for Blackberry, iPhones and Droid devices. Launch the smartphone’s browser at www.eventmobi.com/sz2011 to search exhibitors, view seminars, connect with other attendees and much more.

Bookmark it by saving the link to your favorites or your home screen for quick and frequent reference during the show.

WHaT’S SUPERNEW? Stock your store with the new products your customers will be buying next. The latest innovations are right here where you can get a good focused look, in SuperZoo’s trend-filled New Product Showcase. Located in the back of the exhibit Hall. Check it out.

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LOOKiNg FOR CONNeCTiONS AND OPPORTUNiTieS? LOOK HeRe. Register and plan your trip at

www.SuperZoo.org

Looking for resources to help you shine?

You’Re iN the RiGht SpotAt SuperZoo, you’re in the perfect position to meet face-to-face with top pet store suppliers and unique new resources. They have the innovative products you need—and they’re ready to help you set your store apart.

26 Bars And A Band72 Bark PlaceA Pet’s WorldA&e Cage Co.ABO gearAbsorption Corp.Accessories HouseAccessories2go/Pamper Me PetAddiction Pet FoodsAdvance Pet ProductsAdvanced Computing edge Ltd.Ainsworth Pet NutritionAKC goldAland (Jiangsu) Nutraceutical Co., Ltd.Alaska NaturalsAll Four PawsAll Star Dogs inc.Allure Pet Products LLCAlpha Lamda groupAmazing Pet ProductsAmerican Dog Toys, inc.American Pet DinerAmerican Pet Products AssociationAmoroso enterprise USAAndis CompanyAngels For Animals By Heaven To HomeAngels’ eyesAnima internationalAnimal essentials inc.Animal Supply CompanyAnimal WrappersAnimals Matter, inc.Anit Accessories CorporationAnnamaet Petfoods inc.Aquadine Nutritional SystemAquatop Aquatic SuppliesArctic Paws LLCArenusArk Naturals Products For PetsArm’s Reach Concepts inc.Aroma PawsAroo StudioArtemis Pet Food Company, inc.Artvark Pet Products, inc.Auburn LeathercraftersAussie Dog ProductsBall DynamicsBark Vineyards and CrewBarney’s PetBass BrushesBayer Animal HealthBeiPCO LLCBell Rock growers, inc.Bella Bark & MeowBenShai imports LLCBergan, LLCBessie And BarnieBest Friends By Ruth MaysteadBig ShrimpyBingo Pet TreatsBio groomBio PetBionic Pet ProductsBison Pets, LLCBissell Homecare inc.Bitch And Stud ChicBlue Buffalo CompanyBobbi Panter Pet ProductsBoo Myoung Corp./AnyPet intl.BooBooLoonBosco and Roxy’s inc.Boss Pet Products, inc.Bow Wow Bling LLCBow Wow Home DecorBowsers Pet Products

Bowserwear, LLCBowtie incorporatedBravo!Breeder’s Choice Pet Foods, inc.Bubba Rose Biscuit CompanyBuckle-Down inc.Buddy Meal intl., inc.Business Credit Card Systems, inc.Butchers BonesC & J’s Sharp edgeC & M Design & Development LLCCaitec CorporationCanidae Pet FoodsCanine Caviar Pet Foods inc.Canine Hardware, inc.Cardinal Laboratories, inc.CaribSea, inc.CarPeT4PetsCastor & Pollux Natural PetWorksCelebrate Pet FriendsCentral garden & Pet CompanyCentral Life Sciences (CLS)Central PetCetyl M By Response ProductsChampion Petfoods LPCharming Pet ProductsCheengooChewish TreatsChief Furry OfficerChina great Wall intl. exhibition Co., Ltd.CitiKitty - Amazing Cat ProductsClear Conscience Pet (R)CleopetraCloud Star CorporationCoastal Pet Products, inc.Cobalt internationalCoco TherapyCollar inc.Collections Daba-Doo, inc.Colorado TimberlineCompanion StyleConairPro PetCounterPoint-Advanced Retail Mgmt SystemsCPA Systems, inc.CranimalsCreative Pet Products, inc.Creature ComfortsCrumps’ NaturalsCrypton, inc.Crystal Canine CollectionCycle DogCzarnowskiD is For DogsDaisy PawDale edgar BrandDallas Manufacturing Co., inc.Darford industriesDeclawed Paws(TM) exercise PadDeRMagic Skin Care For Animals, inc.Desert Veterinary Concepts, LLCDeserving PetsDesigner Catbox LLCDesigning Health inc.Diamond Pet FoodsDibalulu Pet CoutureDiggin Your DogDigPeTSDingoDistinctive DogDog Diggin DesignsDog e Lites & FurryssentialsDog gone Smart Pet ProductsDog is good, LLCDog Speak

Dog-e-glow, LLCDoggie DentalaidDoggie DepositDoggie DesignDoggie Did Pet ProductsDoggie Styles & Kitty Too!Doggie Walk Bags inc.Doggles, LLCDoggonit Products LLCDogswellDogtekDoogie StuffDosha DogDr. Rose’s RemediesDrTim’s Aquatics, LLCDuckyworld Products inc.Dura Doggiee & S imports, inc.e.T. Horn Companyearth Friendly Productsearthbathecological Laboratories, inc.ecoWellDogedemco Dryers, inc.eheim North Americaeight-in-One Pet Productselmo’s Closetemerald Pet Productsemma Doodles LLCendless Possibilities inc.enrich Pet Products LLCepi-Petespree Animal Products, inc.ethical Products, inc.etta Sayseureka Technology Partnerseuropean Home Designsevanger’s Dog & Cat Food Co.eye envy, inc.ezydogFab Dog inc.FabuleashFavorite Pet ProductsFetch-it Pets, inc.Fine Crafts Co., Ltd.FirstMate Pet FoodsFleaVac LLCFlexi U.S.A., inc.Florida Marine ResearchForever Stainless SteelFouFou DogFour Paws Products Ltd.Free Range eco Naturals Dog Treats inc.Free Stitch inc.Fritz industries, inc.From the FieldFromm Family Foods, inc.Fruitables Pet Food/Vetscience LLCFurminator, inc.Furry & Fabulous/Bark-N-Baggamma2, inc.geib Buttercut Handmade Shearsgeneral Distributing & Sales Companygiftworksplusglo-Marr Products, inc.global Pet expoglobalinx Pet LLCgoFetchgooby Pet Fashiongooddogbeds.comgoToRovers.comgramercy Petgrandma Lucy’sgrizzly Pet Products, LLCgroomers Helper.com

guangzhou Fortunate Sanitary Products Co., Ltdguangzhou indian Dream Leather Prod./Backbone Petguardian Angel Natural Littergulfstream Tropical Aquariumgwen gearH.H. Backer Assoc. inc.Halo, Purely For PetsHamilton Animal ProductsHandcraft Mattress Company inc.Hangzhou Forward electrical Appliance Co., Ltd.Hawaiian Health OhanaHealthPro NutritionHealthy Partner Pet Snacks, LLCHeartland Pet Care LLCHennessy & Sons At Bonham RoadHerbsmith inc.Hi-Tek Rations inc.Higgins Premium Pet FoodsHikari Sales U.S.A. inc.Hill’s Pet Nutrition, inc.Hilton Herbs Ltd.Himalayan CorporationHip Doggie inc.Holistic Central HealthHome ComfortHomeoPet LLCHong Kong City ToysHot BowsHot Dogs All Dressed, inc.Hueter Toledo, inc.Hugs Pet ProductsHydor USA, inc.Hyper Peti See Spoti.C.e., inc.iams/eukanuba - P&g Pet Careiceland Pureimagine This Magnet Companyimarc engraving Systemsimperial CatiMS Trading Corp.in Clover, inc.indipets inc.international Dentalinternational Pet Solutionsinterzoo 2012 - Nuernberg, germanyintl. Professional groomers inc.intuit Quickbooks Point Of SaleiSCCisle Of DogsiStyle OriginalsJAKKS PetsJarden Animal SolutionsJax And BonesJebo AquariumJerry Wilson & Associates inc.Jess & Co.JLA PetsJolly Pets, inc.Jones Natural Chews CompanyJungle LabsJuno’s garden/Pal DogJust Ducky Products LLCJustin AccessoriesK & H Manufacturing LLCK-9 AideK9 granola FactoryK9 Natural Food New ZealandK9cakery.ComKatie’s BumpersKaylor Of ColoradoKaytee / Super PetKent Nutrition groupKings Cages international LLC

Kiss My MuttKlein CutleryKlippo Pet inc.Knight Pet / Krislin Pet ProductsKollerCraftKong CompanyKool TeesKurgo ProductsKyjenLambert KayLaube Clipper Corp., inc.Laughing Dog All Natural Pet ProductsLaughing My Tail Off LLCLazy Pet Products (Dba Firstrax)lb_cname1LeashLocket, Ltd.Leather Brothers inc.Lennox internationalLife Line Pet Nutrition, inc.Lifegard AquaticsLincoln Bark LLCLittle gifts, inc.Living Years PetsLixit CorporationLOFTpetLoopies ToysLotus Pet FoodsLoving PetsLoyalT Dog inc.Luca For DogsLupine inc. Collars & LeadsM&J Dog essentials, LLCMACH SoftwareMadison Avenue Mutts, inc.Mammoth Pet ProductsMars Fishcare inc.Mars VeterinaryMarshall Companion PetsMartek Biosciences Corp.Max & Ruffy’sMax’s Closet LLCMDC Romani, inc.Memorial Paw-Pet Loss ProductsMerrick Pet Care inc.MgB West Coast Dist., LLC-Pet SocietyMidwest Homes For PetsMidwestern Pet FoodsMiller Manufacturing Co.Mimi greenMinus Forty TechnologiesMiracleCorp Products, inc.Mirage Pet ProductsMochi & JolieModern Dog inc.Molly Mutt, LLCMolor Products CompanyMonkey Daze, inc.Moose Pet WearMultipet international, inc.Mushroom MatrixMy Dog’s Boutique LLCMy Perfect PetNala Barry LaboratoriesNational Cat groomers institute of America, inc.National Dog groomers Assn. of America inc.Natren, inc.Natura Pet ProductsNatural Balance Pet Foods, inc.Natural Chemistry inc.Natural Products For PetsNaturally Tearfree Canine LLCNature’s MiracleNature’s Specialties Mfg.Nature’s VarietyNaturvetNeater Pet Brands/Neater FeederNevoa Life Sciences (TM)Newco Distributors, inc.Nexus Corporation LimitedNingbo Junxing import & export Co., Ltd.Nite ize, inc.Nordic NaturalsNorth States industriesNorthern Biscuit BakeryNorthwest NaturalsNPiCNRg USA (Starfish Dist)NUPRO Supplements/Nutri-Pet Research, inc.Nurtured PetsNutri-VetNylabone/T.F.H. PublicationsOC Raw DogOlympus Brands inc.Omar’s exotic Birds’ Franchises, inc.Omega Paw inc.

Omega Sea, LLCOmletOne Pet PlanetOoboo DesignsOomaloo, LLCOragenics, inc.ORe OriginalsOrganic Oscar (TM)Organic Pet Superfood (TM)Oscar Newman LLCOurPet’s CompanyOxbow Animal HealthP.L.A.Y. Pet Lifestyle And YouPacific Bird and Supply Co., inc.Pacific Merchants Trading CompanyPacific Store Designs, inc.Paper Russells, LLCParadise Pictures, LLCParagon ProductsParty Animal Pet FoodPatchwork PetPaw Paw USAPawsitively gourmet, inc.Pawsitively WendyPawsome Pet Products, LLCPawz Dog Boots LLCPedigree Perfection international, inc.Pegetables / SplintekPenn-PlaxPerformance Pet Products, LLCPet ‘n Shape/Pet VenturesPet Business PublicationPet Center, inc.Pet DreamsPet ego egr LLCPet Factory, inc.Pet Flys, inc.Pet Food Wholesale, inc.Pet gear inc.Pet gifts USAPet goods ManufacturingPet HeadPet industry Distributors Ass’n.Pet industry Joint Advisory Council (PiJAC)Pet KelpPet King BrandsPet Kiss inc.Pet Naturals of VermontPet Palette LLCPet Stores USAPet Top Products LLCPet-TabsPetAg, inc.Petcurean Pet NutritionPetedge Dealer ServicesPetedge, inc.Petgensys LLCPetguard, inc.PetKind Pet ProductsPetlou, inc.PetmatePetmatrix LLCPetPal LLCPetPlay, inc.Petrageous DesignsPetropicsPets global inc.Pets StopPetsport USA, inc.PetusPetzlife ProductsPFX Pet Supply, LLCPiggy Paint LLCPioneer Pet Products, LLCPipsqueak ProductionsPlanet DogPlanetWise Products inc.Platinum Pets, inc.Plato Pet TreatsPlaya PupPolka Dog BakeryPooch OutfittersPoochie Pee CupPoochie-Bells/Pets LLCPoopPacPoseidon AquaticsPosh & Co.Powerpet Co. inc.Precious Cat, inc.Precise Pet ProductsPrefer PetsPremier Pet Products, inc.Preppy PuppyPrestonPrevue Pet ProductsPrimal Pet Foods, inc.Pro Collar By g & B Marketing

Professional Cat groomers Assn. of AmericaPronature Holistic (Dba PLB international)Pup-Pee SolutionsPupgear CorporationPuppia international, inc.Puppy Kisses LLCPure Treats inc.Purr & Simple All Natural Cat LitterPyramid Pet ProductsQuaker Pet groupQuick-Tag / PetscribeR.N. DesignRadio SystemsRay-PetRC Pet ProductsRed Dingo inc.Redbarn Pet ProductsRedmond RockReptile industries, inc.Resco Pet ProductsRetail Products group dba Bramton CompanyRetail Products group dba Out! Pet CareRio grande Service CenterRoadie-Canine CoversRoadwagzRockin’ DoggieROK StrapsRolf C. Hagen (USA) Corp.Roll Over Rover Threads, inc.Roquette AmericaRosie & Friends Bath & Skin CareRoudybush, inc.Royal Canin inc. USARoyal Pet inc.Ruff DawgRuff gearRuff Wear, inc.RuffluvRupert’s Simply SmoochableRush Direct, inc.Ryan’s Pet SuppliesSafeMade Pet ProductsSalmon Paws LLCSam & Tasha LLCSara england DesignsSashimi Snacks, LLCSavory Prime/Sales & Mktg. ProfessionalsScandicalScaredy CutScooter’s Friends inc.Sensei Shear SystemsSergeant’s Pet Care Products inc.SevenPortsShark Fin Shear CompanyShe-edison LLCShenzhen Mall Vanguard Paper Product Co., Ltd.ShowSeason Animal ProductsSilver Star PetSilverfoot Activewear Ltd.Simply Fido LLCSittin Pretty Natural Dog BakerySJT enterprises inc.SleepypodSmokehouse Pet ProductsSnook’s Pet Products LLCSnoozer Pet ProductsSo Bright, LLCSo CA groomers/groomTeam USASojosSouth Bark Professional Pet ProductsSpecialty Pet Products L.L.C.Spoiled Rotten DogzSportaquarium.comStandlee Hay - Jojo’s BestStar Struck Pet ProductsStarMark Pet Products inc.Stella & Chewy’sSteve’s Real Food, inc.Stink Free, inc.Stop! Quiet! Off!Store VantageSturdi Products, inc.Stylist WearSuper PetSureFlap LLCSurf’s Up Dog!Susan Lanci Designs, inc.Suzy eversonSwheat Scoop (Pet Care Systems)Synergy LabsTagabiner (Crown Hill Designs)Taishan Yangmingwei Hardware Co., Ltd.Tessa May grooming & greeting Cards

The Company of AnimalsThe Dog and Cat Cancer FundThe Dog SquadThe good Dog CompanyThe Hartz Mountain CorporationThe Honest Kitchen, inc.The K9000 Dog Wash Company USAThe Life of RyleyThe Nutro CompanyThe Paw Wash LLCThe Pet Care TrustThe Pet TeamThe Shabby DogThomas LabsThompson’s Veterinary Supplies-Central PetThundershirt CompanyTightpac America, inc.Timberline Live Pet FoodsTimberwolf Pet ProductsTomlyn ProductsTop Dog Treats & Chews/ BarkworthiesToru LLCTory RoadTrade WindsTriad Marketing Services inc.Trio Pet Products, LLCTrish HamptonTropiclean (Division of Cosmos Corp.)TruFeet LLCTuffy’s Pet FoodsTweetie Pie BagsTyson Pet Products, inc.Ubuntu PetUltra Mouse Ltd.Ultra PawsUnipet USAUnique Manufacturing and MarketingUnited K9’sUnited Pacific Pet, LLCUnited Pet groupUnited Pet group-instant OceanUnited Pet group-MarinelandUnited Pet group-TetraUnleashed LifeUp Country inc.Up Right Trading Corp.Urine Off By Bio-Pro ResearchUrsula Dodge Design StudioVan Ness Plastic Molding Co.Vee enterprisesVeRus Pet FoodVet Aid, inc.Vetericyn, inc.ViP engraversViP ProductsVirChewly indestructible LeashVisiglo illuminated CollarsVista Pet SupplyVitakraft Sun Seed inc.Vital essentialsVo-Toys, inc.Volkman Seed FactoryVSi (Veterinary Service, inc.)Wag’n Tails Mobile ConversionsWagheartedWahl Clipper CorporationWare Manufacturing, inc.Warren LondonWellPet-A Family Of Natural Products For PetsWeruvaWest Paw DesignWet Noses Organic Dog TreatsWheel House Designs, inc.Whizbang! TrainingWholesalePet.comWholesome Hide inc.Wholistic Pet OrganicsWiggles Wags & WhiskersWildSide Pet ProductsWolverton, inc.Woodrow Wear L.L.C.Wyld’s Wingdom, inc.XYNYTH Manufacturing Corp.Yellow Dog DesignYML group inc.Yuppie Puppy Pet Products inc.Zero Odor LLCZeus And CompanyZiwiPeak (USA) inc.Zoo Med Labs, inc.Zuke’sZuPreem

List as of 6/7/11:

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if you’re looking for the best education program in the pet industry, you found it! With cutting-edge programming geared for management, more sessions than any other show, and an impressive roster of expert retailing and animal wellness instructors, SuperZoo University truly does offer the finest learning opportunities in the business.

Comprehensive and diverse, informative and inspiring, the curriculum at SuperZoo U was created specifically for pet professionals like you. Sessions are tailored around the issues that impact you most, with topics covering current market conditions, product trends, merchandising techniques, and business strategies for the evolving the economy.

For tools, tips, strategies and insights to strengthen your business, enroll in SuperZoo University. Your bottom line will thank you.

LOOKiNg FOR YOUR COMPeTiTiVe eDge?LOOK HeRe. Register and plan your trip at

www.SuperZoo.org

SpotLiGht on inspiration

yEaR-ROUND aCCESS TO WORLD CLaSS SEMINaRSWe captured the industry-leading 2010 SuperZoo U curriculum on video and posted it online, so your favorite sessions—or those that you missed—are now just a click away. Watch them anytime at www.SuperZoo.org.

aNIMaL WELLNESS Today’s retailer has so many great products to choose from! This assortment of experts will help you build a foundation of knowledge for your product decision-making and sales advantage by focusing on animal nutrition, pet food ingredients and pet food labels.

TECHNOLOGy/INTERNET Social media has fundamentally transformed the way pet retailers do business. Learn how to harness the power of the social web to attract customers to your store, build better business relationships, generate leads, recruit talent and stay relevant with your audience. This track was designed to provide the tools and best practices for developing, executing and maintaining effective social media strategies.

Choose from more than 30 expert-led sessions from five Core Modules (see pages 10 and 11 for session descriptions):

STaFF DEVELOPMENT & MaNaGEMENT The foundation of a successful business is the people—your staff. This practical series of lectures lays the groundwork for creating, developing and implementing straightforward staff development activities to refresh your attitude and rejuvenate your staff.

MaRKETING if you are working to grow your business to its greatest potential you must understand that marketing is much more than advertising and brochures—it’s a way of thinking. This series of lectures focuses on many components of marketing strategy to enhance your success!

SaLES This collection of lectures will challenge your sales force management, culture and selling initiatives from several different perspectives. gain insight on how to shorten the sales cycle, develop effective opening statements and avoid common mistakes that retailers make without realizing it.

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9:30 AM-10:30 AMPet Food Facts & Fallacies: Debunking Some Common Misconceptions Regarding AAFCO, Ingredients and Labeling TermsPresented by: Dr. David Dzanis, Regulatory Discretion Inc.Member $10 Non-Member $20

9:30 AM-10:30 AMBack to Basics: Common Practices and Products for Exotic Bird RetailersPresented by: Alycia Antheunisse, Cedar Hill BirdsMember $10 Non-Member $20

9:30 AM-10:30 AMLeveraging Consumer Research to Identify Opportunities and Grow SalesPresented by: Michael Johnson, Chuck Latham AssociatesMember $10 Non-Member $20

11:00 AM-12:00 PMGood Bugs and Their Diet— Everything You Wanted to Know About Probiotics, Prebiotics and Fiber but Were Afraid to AskPresented by: Dr. George Collings, Nutrition SolutionsMember $10 Non-Member $20

11:00 AM-12:00 PMStronger Fish-Healthy AquariumsPresented by: Patrick Donston, Absolutely FishMember $10 Non-Member $20

11:00 AM-12:00 PMWhat’s in the Bowl? Nutrition and its Impact on our Pets and Pocket BookPresented by: Dr. Micah Kohles, Oxbow Animal HealthMember $10 Non-Member $20

11:00 AM-12:00 PMGet the Most Out of Your Integrated Multi-Channel POS SystemPresented by: George Farnell and Karin Amos, MACH SoftwareMember $10 Non-Member $20

12:30 PM-2:00 PMCreating a Promotional Calendar for Pet Stores, Panel DiscussionModerated by: Chris Miller, Pacific Store DesignMember $10 Non-Member $20

2:00 PM-3:00 PMCreating a Promotional Calendar for Pet Stores, Round Table DiscussionModerated by: Chris Miller, Pacific Store Design

1:00 PM-2:00 PMControl Your Inventory (Don’t Let it Control You)Presented by: Susan Negen, Whizbang! TrainingMember $10 Non-Member $20

1:00 PM-2:00 PMEvidence Based Science—Going from Testimonials to Real Evidence Based Science for Health and Nutrition ClaimsPresented by: Dr. Roger Clemens, ET HornMember $10 Non-Member $20

1:00 PM-2:00 PM10 Things To Do the Minute You Get Back to the StorePresented by: Dave Ratner, Dave’s Soda & Pet CityMember $10 Non-Member $20

1:00 PM-2:00 PMOptimize Your Pet Website for Search EnginesPresented by: Gene Sower, Samson MediaMember $10 Non-Member $20

THURSDay, SEPTEMBER 15

8:00 AM-10:00 AMExplode Your Sales—How to Get the Maximum Bang from Your Marketing BucksPresented by: Bob Negen, Whizbang! TrainingMember $20 Non-Member $40

8:00 AM-9:00 AMHow to Use Email Marketing to Grow Your Pet BusinessPresented by: Gene Sower, Samson MediaMember $10 Non-Member $20

8:00 AM-9:00 AMBack to Basics: Common Practices and Products for Exotic Bird RetailersPresented by: Alycia Antheunisse, Cedar Hill BirdsMember $10 Non-Member $20

8:00 AM-9:00 AMGet the Most Out of Your Integrated Multi-Channel POS SystemPresented by: George Farnell and Karin Amos, MACH SoftwareMember $10 Non-Member $20

8:00 AM-9:00 AMGood Bugs and Their Diet— Everything You Wanted to Know About Probiotics, Prebiotics and Fiber but Were Afraid to AskPresented by: Dr. George Collings, Nutrition SolutionsMember $10 Non-Member $20

9:30 AM-10:30 AMEvidence Based Science— Going from Testimonials to Real Evidence Based Science for Health and Nutrition ClaimsPresented by: Dr. Roger Clemens, ET HornMember $10 Non-Member $20

9:30 AM-10:30 AMSwimming with the Sharks— Staying Afloat in the Aquatics BusinessPresented by: Joe Olenik, Hoffer’s Tropic Life PetsMember $10 Non-Member $20

9:30 AM-10:30 AMHow to Advertise and Market Your BusinessPresented by: Dave Ratner, Dave’s Soda & Pet CityMember $10 Non-Member $20

10:30 AM-11:30 AMCause Marketing: A Great Way to Get New Customers, Build Buzz and Do Good—All at the Same TimePresented by: Bob Negen, Whizbang! TrainingMember $10 Non-Member $20

11:00 AM-12:30 PMThe Art of Visual Pet Store MerchandisingPresented by: Chris Miller, Pacific Store DesignMember $10 Non-Member $20

11:00 AM-12:00 PMCustomer Connection 2.0 Media Trends for 2011 and BeyondPresented by: Lynn Switanowski, Creative Business Consulting GroupMember $10 Non-Member $20

12:00 PM-1:00 PMTurn Your Staff Into a Selling MachinePresented by: Bob Negen, Whizbang! TrainingMember $10 Non-Member $20

LOOKiNg FOR iDeAS, ANSWeRS AND iNSigHTS? LOOK HeRe. Register and plan your trip at

www.SuperZoo.org

Looking for information? get it

oN the SpotTUESDay, SEPTEMBER 13

8:00 AM-9:00 AM10 Things To Do the Minute You Get Back to the StorePresented by: Dave Ratner, Dave’s Soda & Pet CityMember $10 Non-Member $20

8:00 AM-9:00 AMWhat’s in the Bowl? Nutrition and its Impact on our Pets and Pocket BookPresented by: Dr. Micah Kohles, Oxbow Animal HealthMember $10 Non-Member $20

8:00 AM-9:00 AMOptimize Your Pet Website for Search EnginesPresented by: Gene Sower, Samson MediaMember $10 Non-Member $20

8:00 AM-10:00 AMHow to Find, Hire and Train a Team of Retail SuperstarsPresented by: Bob Negen, Whizbang! TrainingMember $20 Non-Member $40

8:00 AM-12:00 PMSocial Media Workshop for RetailersPresented by: Lynn Switanowski, Creative Business Consulting GroupMember $20 Non-Member $40

9:30 AM-10:30 AMStronger Fish-Healthy AquariumsPresented by: Patrick Donston, Absolutely FishMember $10 Non-Member $20

9:30 AM-11:00 AMCreating a Promotional Calendar for Pet Stores, Panel DiscussionModerated by: Chris Miller, Pacific Store DesignMember $10 Non-Member $20

11:00 AM-12:00 PMCreating a Promotional Calendar for Pet Stores, Round Table DiscussionModerated by: Chris Miller, Pacific Store Design

11:00 AM-12:00 PMTurn Your Staff Into a Selling MachinePresented by: Bob Negen, Whizbang! TrainingMember $10 Non-Member $20

11:00 AM-12:00 PMLeveraging Consumer Research to Identify Opportunities and Grow SalesPresented by: Michael Johnson, Chuck Latham AssociatesMember $10 Non-Member $20

11:00 AM-12:30 PMGetting Started or Expanding Your Livestock, Panel DiscussionModerated by: Robyn Bright, NexpetMember $10 Non-Member $20

12:00 PM-1:00 PMHow to Use Email Marketing to Grow Your Pet BusinessPresented by: Gene Sower, Samson MediaMember $10 Non-Member $20

1:00 PM-2:00 PMCause Marketing: A Great Way to Get New Customers, Build Buzz and Do Good—All at the Same TimePresented by: Bob Negen, Whizbang! TrainingMember $10 Non-Member $20

1:00 PM-2:00 PMPet Food Facts & Fallacies: Debunking Some Common Misconceptions Regarding AAFCO, Ingredients and Labeling TermsPresented by: Dr. David Dzanis, Regulatory Discretion Inc.Member $10 Non-Member $20

1:00 PM-2:00 PMReptile Lighting & Heating FactsPresented by: Keith Morris and Andy Quinn, Zoo Med Labs, Inc.Member $10 Non-Member $20

1:00 PM-2:00 PMHow to Advertise and Market Your BusinessPresented by: Dave Ratner, Dave’s Soda & Pet CityMember $10 Non-Member $20

1:30 PM-2:30 PMSwimming with the Sharks — Staying Afloat in the Aquatics BusinessPresented by: Joe Olenik, Hoffer’s Tropic Life PetsMember $10 Non-Member $20

WEDNESDay, SEPTEMBER 14

8:00 AM-9:00 AMHow to Plan an Exciting Merchandising Assortment Your Customers Will LovePresented by: Susan Negen, Whizbang! TrainingMember $10 Non-Member $20

8:00 AM-9:00 AMCustomer Connection 2.0 Media Trends for 2011 and BeyondPresented by: Lynn Switanowski, Creative Business Consulting GroupMember $10 Non-Member $20

8:00 AM-9:00 AMReptile Lighting & Heating FactsPresented by: Keith Morris and Andy Quinn, Zoo Med Labs, Inc.Member $10 Non-Member $20

9:00 AM-10:30 AMSelection and Caring For Livestock in Your Store, Panel DiscussionModerated by: Robyn Bright, NexpetMember $10 Non-Member $20

9:30 AM-11:00 AMThe Art of Visual Pet Store MerchandisingPresented by: Chris Miller, Pacific Store DesignMember $10 Non-Member $20

10 11

OPEN a FREE MyExPO aCCOUNT ONLINEThink of Myexpo as your ViP Pass to SuperZoo 2011. A Myexpo online account is easy to access and easy to use, and paves the way for maximum efficiency and productivity while you’re at the show. Myexpo lets you:

• Search exhibitors by name and product category

• Create and print a list of companies you want to see

• Browse the floorplan by neighborhood

• Plan your SuperZoo University itinerary

Visit www.superzoo.org for more information.

LOOKiNg FOR THRee DAYS OF PRODUCTiViTY? LOOK HeRe. Register and plan your trip at

www.SuperZoo.org

Plan Ahead for a

Spot-oNShow expeRieNce

SuperZoo is packed with seminar sessions, networking events and special attractions you won’t want to miss. To be sure you have time to see and do everything you want, it pays to plan ahead. Here’s a list of tips and “to-do’s” to help you make the most of your time at SuperZoo—and in Las Vegas.

Register in advance for the expo and seminars.

Book your hotel and make travel arrangements early, while rates and availability are at their best.

Set up appointments with suppliers ahead of time.

Review the exhibit hall floor plan and map out your tour of the SuperZoo Neighborhoods. (Be sure to allow plenty of time—there’s lots to see.)

Schedule time for networking with colleagues. (SuperZoo is more than a trade show, it’s a community of pet industry professionals that gives you a great opportunity to build relationships, share best practices and connect with people who face the same daily challenges that you do.)

Plan your stay: make restaurant reservations, buy tickets for a show, book a side trip, etc.

Download the SuperZoo application at: www.eventmobi.com/sz2011

CHECK LIST:

aLL INDUSTRy NETWORKING RECEPTION Wednesday, September 14, 5:00 pm

Make new connections, share ideas and network with your peers at the All industry Networking Reception following the close of the show.

FOLLOW THE SUPERZOO BLOGFor breaking industry news, business tips, real-time retail ideas and suggestions on how to optimize your buying experience at SuperZoo, follow our blog at www.superzoo.org/blog.

12 13

LOOKiNg FOR A SUPeR TiMe AND A gReAT DeAL? LOOK HeRe. Register and plan your trip at

www.SuperZoo.org

Groomers, are you looking for new products, time-saving techniques and fresh inspiration?

The National Show for Pet Retailers™

September 13-15, 2011 Mandalay Bay Convention Center

Las Vegas, Nevadawww.superzoo.org

The Groomer SuperShow at SuperZoo shines the spotlight on the latest grooming products, trends, techniques and timesaving innovations. Don’t miss top-notch seminars just for groomers, the international grooming contests, GroomTeam USA Sanctioned Contests, the Crystal Grooming Achievement Awards and the industry’s largest contest jackpot—plus the many show specials and networking opportunities available to keep you spot on with your customers.

international Trade Show

hot SpotLavish Las Vegas offers world-class hotels, dining, spas, shopping, nightlife and entertainment like no other destination. Travel is easy from anywhere, and room rates are still at record lows, so whatever your budget, you can do Vegas with class.

HOTEL DISCOUNTS FOR SUPERZOO PaRTICIPaNTSAll events for SuperZoo 2011 will take place at the Mandalay Bay Convention Center and Mandalay Bay Resort and Casino, which has been selected as the official headquarter hotel.

Mandalay Bay Resort and Casino (Headquarter) Prices from $199 Add’l Person $30 THEhotel at Mandalay Prices from $229 Add’l Person $30

(THEhotel at Mandalay Bay is a separate luxury hotel within the Mandalay Bay Resort and Casino. All accommodations are 725 square foot suites with luxurious and exclusive service.)

Additional hotels are offering special SuperZoo 2011 rates and are connected to Mandalay Bay via tram.

Luxor Hotel and Casino September 11 – 15 $109 September 10 & 16 $139 Add’l person $30 Excalibur Hotel and Casino September 11 – 15 $84 September 10 & 16 $114 Add’l person $30

Alexis Park Resort, a Pet Friendly Hotel Prices from $691.50 Miles from SuperZoo 2011

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