Symphony Teleca - The Connected Car Revolution @ Cebit 2014

THE CONNECTED CAR (R)EVOLUTION

Dr. Peter Decker Symphony Teleca

CeBIT 2014

Smart Transportation Seminar

March 14

Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 2

Agenda

• Mobile Services – Beyond Smartphones

• The Connected Car (R)evolution

• The Value of Big Data

• An Ecosystem of Winners

• Realizing the Connected Car

• A Future Perspective


Symphony Teleca is a global innovation and development partner

• Over 600 clients globally

• $300M in revenue and growing quickly

• 6,000 employees in 35 offices

• Industry recognized leader

• State of the art development centers in Europe, India, China, Russia, the U.S. and more

Awards

Who we are


Mobile Services – Beyond Smartphones

• Mobile services access through Smartphones is a commodity

• Increasing user expectations – “All services on all screens”

• The next “big” mobile services screen is in the vehicle

• Huge value in location and user preference based services

• Enables smarter, personalized transportation


The Connected Car (R)evolution

The value is not in

the connectivity,

but what it enables

3G/LTE WIFI Bluetooth GPS Driver

assist

Head unit

Rear seat Displays DVD

Player

ECU fuel

Eng Man

User Man Navi Seat

Mirror Camera

Cam

era

Cam

era

Amplifier Vehicle

Relationship

Management

• Consumers expect a Smartphone like mobile services experience in their car

• Car Manufacturers want to learn more about their products and how it is used


The Value of Big Data

Assume that all data

is useful…

… connecting the dots

can give you better

Insight in your customers and products with huge value for many stakeholders in the value chain


Tremendous Market Potential

• Industry forecasts show 700M Connected Cars and 1.1B aftermarket devices by 2022

• Machina Research predicts that 90% of all cars will be connected by 2020

• Revenues will explode to $422B in 2022 from just $22B in 2012

Source: Machina Research, 2013


Status and Usage

Service Indicators

Software Updates

An Ecosystem of Winners

Car Manufacturers

- Reduced recall costs - Better products

- Improved service

Vehicle Users

- Richer services access

- Preference based content and ads

- Smartphone like software updates

Insurance Companies

- Better risk modelling

- Tailored insurance offerings

- Enhanced data access

Content Providers

- New revenue channel

- Storefront solutions

- Location and user preference based ads

Governments

- Usage based taxes

- Enhanced data for infrastructure planning

- Evidence data for crime investigations

Data

Telematics

Diagnostics

Data Cloud Performance

Areas of potential benefits


Realizing the Connected Car – The Ingredients for Successful VRM

• Structured Analytics • Federation and Brokering

Embedded Update Client

• FOTA / SOTA / App updates • Telematics Upload • Optimised Synchronization • Device Provisioning

• Software Management • Analysis of device usage • Rules based updates • Version Control

Monetization & Store Front

• Application Catalogue • User Profile • Billing integration • Security Service

User & Device Management

• Big Data Repository • Hosted Cloud Service Big Smart Data


Realizing the Connected Car – A High Level Architecture

Update client

Event Reporting

Vehicle Software System

Vehicle Data Model

Management/Admin Console

Analytics

Standards Compliant

Sync Protocol

Mediation/ Bridge

Big Data Storage

SW Updates

Delta Package Creation

Rules Engine

Notification

Peripheral ECUs

Hosted Cloud Platform

Update tool

Connected Car

Secu

rity

Bearer Aware Communications

Bearer Networks


Vehicle software will always be up-to-date

Users recognize the value and pay for in-car content and services

The Internet of Vehicles (IoV) The Future

THANK YOU

Dr. Peter Decker www.symphonyteleca.com

Symphony Teleca - The Connected Car Revolution @ Cebit 2014

Automotive

Transcript of Symphony Teleca - The Connected Car Revolution @ Cebit 2014