Enterprise Mobility Retail

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Spark!  Mobile  Retail  InnovaJon  Dave  Evans,  SVP  &  CTO,  Enterprise  Mobility,  April  2013  

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Fast  Facts  

Recogni(on    Global  Services  

Zinnov  

NGN  Leadership  

TMC  Labs  

STG  

Gartner  

Forrester  

Por,olio    RedPrairie  

Subway  

Tesco  

Under  Armour  

Shopzilla  

Pacific  Brands  

DirecTV  

Partners    Amazon  

Oracle  

HP  

MicrosoX  

Qualcomm  

SAP  

 

Company    10+  years  of  operaJons  

6,000  employees  

Ownership  by  Symphony  Technology  Group  and  TH  Lee  Putnam  Ventures  

 

Loca(ons    35  Offices  

HQ  in  Mountain  View,  CA  

Delivery  centers  in:  

America,  China,  Germany,  India,  Russia  &  UK    

Enterprise Mobility Retail

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Catching  the  customer  at  the  right  moment  

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5  Copyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    

Business  &  Engineering  Aligned   Enterprise Mobility Retail

Development Code re-use

Easy maintain

Multimedia

Network In-store Wi-Fi

GSM / CDMA

No guarantee

Cost of bandwidth

Devices BYOD

Android + iOS

No additional purchase

Client security

Platform HTML 5 (iOS)

Hybrid (Android)

Bespoke CMS

Sales Management

ROBUST  DESIGN   CLOUD  MANAGED  SERVICE   LOWER  CAPEX  /  OPEX  

Enterprise Mobility Retail

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Need  for  Speed  &  Agility  

LEADING  INTO  A  SPRINT  

DISCOVER  IdeaJon    |    ConceptualizaJon    |    Personas    |    Brainstorming    |  White  Boarding  

DEFINE  Low-­‐Fi  Wireframes  

SimulaJons  

Visual  Strategy  

Early  Assessments    

DEVELOP  Wireframes    |    SimulaJons    |    Mockup  Designs    |    Assets  

EVALUATE  Proof  of  Concept    

Simulated  scenarios  

User  TesJng  

Early  Feedback  Add  Improvements  

Revise  Roadmap      

OUT  OF                          SPRINT  

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Enterprise Mobility Retail

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Mobilizing  the  AucJon  House  Experience  

Enterprise Mobility Retail

Mobile  channel  meets  customers’  needs  

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Source:  Next  Gen  Retail  Study  :  Mobile  &  Beyond,  LaJtude,  December  2012    

v  

v  

Fun,  New  AucJon  House  

Experience  

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Make  it  even  easier  to  bid,  track  &  buy  vehicles    Stay  Informed  with  alerts    Search  based  on  current  locaJon            

Freedom  to  use  anywhere  

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Enterprise Mobility Retail

Copyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    

New  Insight  -­‐  Leverage  UI  /  Visual  Design      

Personas/Scenarios  

InteracJon  Design      

Wire  Framing  

Visual  Design  

Prototype  Development      

Take  a  User  Centered  Approach  Design  work  begins  with  insights  into  how  users  find  value  in  a  product  and/or  service.    

Aim  to  build  smart  designs  by  working  in  tandem  with  soXware  engineers  throughout  a  project.  Blend  users  needs  with  business  objecJves  and  markeJng  needs  to  build  a  systemic  soluJon.  

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Enterprise Mobility Retail

Enterprise Mobility Retail

Enterprises  choose  Symphony  Teleca  A  unique  combina-on  of  so0ware  exper-se,  analy-cs,  deep  industry  insight,  

process  excellence  and  a  passionate  global  workforce.  

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Leverage cross-industry experience

Enterprise Mobility Retail

We  Make  Mobile  Apps  That  Mamer.  

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Dave Evans david.evans@symphonyteleca.com tel. +44 7843 471 023