CeBIT 2014

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New Perspectives in IT Business. 3 days, Unlimited Prospects IT. Business. 100%. Welcome to CeBIT India 2014 12 – 14 November 2014 BIEC, Bengaluru, India cebit-india.com

Transcript of CeBIT 2014

Page 1: CeBIT  2014

New Perspectives in IT Business.

3 days, Unlimited Prospects

IT. Business. 100%.

Welcome to CeBIT India 2014

12 – 14 November 2014BIEC, Bengaluru, Indiacebit-india.com

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New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru

CeBIT - An introduction to the brand

CeBIT is the world's largest and most international business technology and ICT trade fair that has been in existence for four decades.

CeBIT showcases global trends, products, innovations and content in todays Information Technology space.

CeBIT’s key USP is its ability to attract “Informed Buyers” who are ready to transact at the show. A further strength is the brand’s ability to attract Business IT Buyers across business sizes and sectors.

CeBIT has had a very successful background in Germany, Brazil, Turkey and Australia. Annually, the CeBIT worldwide series caters to the New Business Development, Product Launch and PR / Visibility objectives of over 6000 companies.

CeBIT Hannover in numbers (Data from 2013 edition)

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• A first of its kind Business IT and ICT trade show with the key objectives of:• Generating sustainable growth for the industry.

• Creating a platform for generation of new national and international business opportunities.

• Driving new trends & ideas through inspiring content delivered by national and global thought leaders.

• Showcasing the future of IT Business to global and national media.

• Focus on the New IT Perspectives for the Indian market.

• A platform that provides IT Software, hardware and services solutions to various sectors and caters to new technology demands.

• Showcase of Indian IT market and rich talent pool.

• Share-economy – Sharing knowledge, resources and experiences to create new forms of collaborations.

• Around 600 exhibitors from India and Abroad combined with a footfall of 25,000 visitors.

CeBIT India

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Central theme of CeBIT India 2014The central theme for CeBIT India 2014 is “New perspectives in IT Business”. With game changing, disruptive shifts taking place in the IT Industry, the trade show and aligned conferences plus workshops will focus on the new perspectives that are driving the IT industry today. The show will generate vital content on a range of topics around key technology trends – four forces that are changing the way the world does business today – Enterprise Mobility, Social, Big Data & Cloud Computing.

CeBIT in India - Concept, Structure, Benefits to participants

CeBIT Global Conferences IndiaCeBIT brings to India the CeBIT Global Conferences (CGC) Programme. CeBIT Global Conferences India, in addition to its series of world renowned conferences, workshops and seminars, also hosts Global Thought Leaders who deliver keynote sessions on the Central Theme at CeBIT. C-Level executives worldwide ensure that they are at CeBIT to attend these sessions. In March some of the keynote speakers included Apple Co-Founder Steve Wozniak and Jimmy Wales – Founder Wikipedia. In India, CeBIT will host a similar line up of Keynote Speakers.CeBIT India will bring to life all the brand attributes of CeBIT Events worldwide. The tradeshow and conference has a clear focus on IT.BUSINESS.100%. The central theme for 2014 is “New Perspectives in IT Business”. This central theme sets the background for the keynotes from industry thought leaders. 5 such keynotes will be delivered. The CeBIT Global Conferences programme travels to India as part of our unified global brand strategy. The CGC programme will deliver content on the 4 Forces that are shaping the Business Technology Ecosphere:

Big Data Social Business Mobility Cloud

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Participation Benefits

New Business Development is at the Core of the CeBIT offering worldwide.

MSMEs, SMBs and Government trust CeBIT.

Meet buyers from every functional responsibility matrix of large organisations at CeBIT.

Thought Leadership delivered.

First in India, First in Asia. CeBIT’s debut in India is also the brand’s debut in Asia.

Business Matching Programme designed for your specific business needs.

Lead Capture and follow up made easy.

Customised marketing and operations assistance.

CeBIT creates a once in a year convergence of business technology buyers from diverse industry sectors.

CXOs, CIOs, CISOs, CMOs and related C Level buyers attend and look forward to CeBIT events worldwide.

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Exhibitor Groups

Topic Clusters: Special Displays: Conferences & Keynotes

Business Communication and Networks

ERP and Data AnalysisIT Infrastructures and Data

ServicesSecurity

IT ServicesWeb and Mobile Solutions

IT Hardware and peripherals (Enterprise Infrastructure)

E Governance Park (Public Sector)

Global Innovations Pavilion

CeBIT StartUp

CeBIT Conference focused on new market

trends

Key note speakers

Specialist Forums

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Visitor Target Group

CIOs/CTOs

• Public Sector undertaking• Government agencies, bilateral and multilateral

agencies

Government

• Networking specialists & software developers• Application developers, web tech developers & users• Academia, Technology Universities, IT students

Others

System Integrators,Service Providers,Business Partners,IT Vendors,Consultants

Channel Partners,Resellers/ Distributors,Retailers

Entrepreneurs,Small Scale Industries,Private Equity Investors,Venture Capitalists

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Visitor Target Group Specifics

Key profiles - C Level Suite of large enterprises including CIO, CISOs, CXOs, CFOs, CMOs, CEOs from BFSI, Manufacturing, Retail, Healthcare + top 15 sectors contributing to Indian GDP.

Commercial Directors + HODs for HR Admin, Production, MIS, Procurement and Purchase, Marketing and Sales.

From MSMB sectors Marketing and Sales Heads, MDs and CFOs.

Government will have a significantly large presence - State Govt IT Secretaries and Undersecretaries, E Governance Execution Teams.

500+ Journalists from end user sectors + Technology.

International Delegations from APJ, SE Asia, Sri Lanka, Bangladesh, GCC zones.

Information Technology - Developers, Analysts, Programmers.

Channel Partners and IT Services Firms - Large SIs, Consultants, IT Resellers and Vendors, AMC providers.

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CeBIT Global Conferences & Keynote speakers

The special conferences provide a breeding ground for the specialist subjects of the future.

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Speakers at CeBIT Worldwide events:

Harper ReedCTO Obama's 2012 re-election campaign

Jimmy WalesCo-founderWikipedia

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IT. BUSINESS. 100%. Delivered.

AwarenessPhase 1

CeBIT India Marketing Plan

EngagementPhase 2

ConversionPhase 3

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AWARENESSPhase 1

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PR

Awareness

Activity Target

Launch / AnnouncementMainline dailies, Important publications including Times of India, Hindu Business Line, Economic Times, Deccan Chronicle, Business World, Forbes, Fortune, etc.

Follow up Press releases Monthly

Trade MagazinesBarter advertisements, Press releases, Reports & Coverage, Interviews, Exhibitor updates, Pre-show, Post Show

Web portalsBarter banner promotions, Press releases, Reports & Coverage, Interviews, Exhibitor updates, Pre-show, Post Show

International Partnerships Press releases, Reports & Coverage, Interviews, Exhibitor updates, Pre-show, Post Show

Media Roadshows Press releases and story coverage at multi locations

Period: April – NovemberReach: 50,00,000 + Customers

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PR - Coverage Received (Print)

Awareness

December 2013 – Announcement Story: Other National Dailies:

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PR - Coverage Received (Online)

Awareness

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Social Media

Period: May – NovemberTarget (Subscribers, Likes and Followers): 1,00,000 Reach: 50,00,000 + Customers

Awareness

WebsiteGeneral information about the show, along with facts and figures, conference agenda, etc.

Facebook, Twitter, LinkedIn pages

Regular updates on the show, partnerships, alliances, exhibitors and

industry perspective.

CeBIT information campaign

In-mail campaign – LinkedIn, Banner ads, Google Ad-word campaign, SEO

Promotional campaignsYouTube, Google+

Google AdwordsSEO Campaigns

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Awareness

CeBIT India - Social Media Platforms

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Awareness

Media Awareness

Promotional advertisement campaigns with added options of web-banner and eMail campaigns to subscribers of magazines and dailies against the provision of booth space or Kiosks at the exhibition.

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Awareness

Media Awareness (Past Campaigns)Full page ad in Economic Times, HT Mint, Forbes and Fortune in March 2014:

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ENGAGEMENTPhase 2

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Engagement

Visitors

1000 K

June - November

38Emailer Expected Reach Period

No of eMailersto be sentEmail Campaign

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Engagement

Road Shows

8 Tier 1June - October

eMailers to be sent

Tier 2May - September

10eMailers

to be sent

Roadshows along with iSpirit on software adoption initiative, reaching out different sectors including BFSIs, Manufacturing, Retail , Pharmaceuticals, Healthcare, Hospitality, Education and Transport & Infrastructure.

25KExpected Reach

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• Special Attraction conceptualization

• Radio jingles

• E-mail Campaigns

• Referral campaigns

• On ground Activation – Malls, Electronic Chains, Field Activities

• Campaigns in prominent radio channels like Radio City, Red FM, Indigo

• Jingles promoting CeBIT• 3 month sustained campaign with increased

frequency• From around 15 to 40 slots a day closer to

the show

Sept – Nov

Reach: 10,00,000 customers

RADIO CAMPAIGNS

Engagement

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Engagement

Association / Government endorsements

50 Association Confirmations across:•National / Local IT associations•National / Local Buyer profile association•Pavilion options to be explored on confirmation and profiling of the members

5 Government Endorsements across:•Govt. of India and State Governments•Pavilion partnership with IT hubs across the supporting States

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CONVERSIONPhase 3

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Conversion

• Special Attraction conceptualization

• Radio jingles

• E-mail Campaigns

• National promotions – ET, TOI, HT, Mint• South India promotions – Deccan Herald,

Hindu• Full page advertisement with highlights of

the show

Period: November

Reach: 75,00,000 customers

Newspaper & Tabloid Advertisements

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Conversion

• Special Attraction conceptualization

• Radio jingles

• E-mail Campaigns

• Hoardings• Mobile Vans• Fleet Taxi brandings• Public Transportation branding• Branding at Airport Arrival Lounge

Period: Oct – Nov

Reach: 10,00,000 customers

Outdoor Advertisements

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Conversion

• Promotional SMSs invitation to CeBIT• Special discount codes and campaigns• Targeting around 3,00,000 consumers• Multiple rounds till the show

Period: November

Reach: 3,00,000 customers

SMS Campaigns

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Conversion

• PR• Roadshows• Social Media• Networking Evenings• CIO Roundtables• eMailer/ Pre-registration campaigns

Period: November

Reach: 10,00,000 customers

Others

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And you?Here is how you can take part

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What possibilities do you have to participate?Exhibition and conference

Services

On-site outdoor advertising Online & print advertising Brand Visibility Enhancement

Guided Tours Community Days Match & Meet

Individual stand Group Pavilions Fair packages Business Lounge Business Meeting Area

Exhibition

Key Note speakersConferences

Specialty conferences

Special forums

Conference

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Event FlowShow dates: Nov 12 – 14, 2014

Activity

CeBIT India Launch + Networking evening

Centre Stage: Keynotes speechesShow Opening

"Four forces are changing everything" - KeynotesKeynote speeches: New Trends

CeBIT Invest — Keynotesand future Venture Focusworkshops

Inauguration of CeBIT India and key notes on theme: New Perspectives in IT Business, attended by CEOs, CIOs, VIPs, Govt Officials, Media, Key Accounts. By invitation only. Opening notes to focus on CSR and IT Business.

2 Selected Keynotes: High- profile speakers from around the world dicuss New Perspectives in Business IT, latest trends, innovations and their impact on Business and Society.

Powerful line-up of speakers, experts, consultants, Govt officials, opinion makers, evangelists &crossway— thinker, first mover / early adapter. Discussion on key note themes: Mobility, the Cloud, Big Data, Social Business and the Internet of ThingsKeynotes speeches on day 2.

StartUp innovation and accelerator programs in India —Mentor notes by key international speakers.

Nov 11 (Show Preview)

Nov 12 (Opening Day)

Nov 13 (Day 2)

Nov 14 (Day 3)

Date

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Thank You