South by Southwest 2012

What is SXSW? South by Southwest: annual music, film and interactive conferences and festival

9th -18th of March in Austin, Texas

3 events in 1: music, film, interactive

Amazing atmosphere

A town criere for your tweets

Uber pedicab

Hootsuite Party Bus

What is SXSW Interactive?

The 19th South by Southwest Interactive festival

From the 9th to the 13th of March in Austin, Texas

Recognised as one of the major annual events dedicated to the future digital usage.

Gathered around 17 000 participants, 5000 startups and 200 conferences.

Best KeynotesRay Kurzweil, the legendary visionary has made an impressive keynote in front of a huge crowd about « expanding our intelligence without limits ». He shared with the audience his vision of the future.

« You are what you eat but you also are what you think »

«  What we see today is the democratisation of Innovation »

Best KeynotesRay Kurzweil

Best KeynotesDanah Boyd, researcher at Microsoft, made a fabulous presentation about the power of fear in networked publics. She covered the culture of fear and the consequences of visibility.

« Fear is used consciously to control public and encourage them to do things. »

Conclusion of her keynote: Replace fear of the unknown with curiosity.

Danah Boyd

KeynotesThe view from inside Rainn Wilson’s brainstem was the most hilarious keynote of SXSW festival. He spoke about bringing altruism to the web and allowing spiritual conversations.

« Sharing photos and art is the future of the web »

Best KeynotesRainn Wilson’s

Best KeynotesTim O’Reilly is the founder and CEO of O’Reilly Media. His keynote create more value than you capture.

Build a sustainable business and a sustainable economy.

« create value for the society and make the world a better place to fill in the needs. »

His advice for young entrepreneur was to work on stuff that matters, be proud of it and find people that are just as passionate about what you do as you are.

The future trendswas the application that everybody was speaking about and it could be the next big thing. This application allows you to know if one of your friend, a friend of your friends or someone who shares affinity with you is nearby. Highlight relies on Facebook and the GPS of your smartphone.

Last year, Robert Scoble pegged Highlight as the next “hottest thing at SXSW,” and several other bloggers have since crowned it such.

The future trendsInterviews with Christian Sutherland-Wong from HIGHLIGHT and MC SIEGLER from CRUNCHFUND

The future trendsLocal Mind et Forecast applications were also the big trends of the festival.

Local Mind consists in asking people already in a location what do they think about it and what is the atmosphere.

Forecast allows publishing what you will do tonight/tomorrow and your friends can choose whether to accompany you by clicking on me too.

The future trendsThe « what if » experience: Pepsico has initiated this project by providing participants a digital pen and a notebook. Anything written in the small book is embed by the pen and it is transcribed as data which will then be exploited by Pepsico.

The winner of Start-ups 2012Cerealize.com, winner of start-up Bus 2012 is a startup that offers the ability to customize the ingredients in its cereal boxes for breakfast. The personalization is orchestrated by a highly visual interface and everything is delivered directly at home.

Instagram announcement Interview of Kevin Systrom, CEO of Instagram who announced at SXSW the launch of the application on Android.

SXSW 2012, the year of infectious optimism

- This year the biggest trend is what can be described as passive location-based apps and services. Telling users about relevant people. (based on mutual friends and mutual interests) in the vicinity of offering a way to connect with those users: Highlight , Sonar , Glancee , Forecast , Banjo.

- Photo frenzy isn’t just a passing phase. We’re seeing a consumer movement toward a more visual culture brought on by technology and media. In age of Pinterest , Instagram, Brands need an image strategy

- Social TV who owns social TV, how to bring brands to the party and how different departments at television networks are becoming more integrated to make social more successful.

- Content curation is here to stay: We’re living in an era of content abundance and curation is now part of the content equation. Check out scoopit special SXSW 2012

Best moments video

Contacts

the social bureau : www.thesocialbureau.com Delphine Remy-Boutang: @delphineRB

Orange: www.live.orange.com / www.live.orange.fr

French Web: www.Frenchweb.fr