Sxsw 2012 lisa williams the hyperlocal hoax

48
placeblogger Screenshot of Placeblogger

description

South Park, Downton Abbey, private equity skullduggery...and online local media.

Transcript of Sxsw 2012 lisa williams the hyperlocal hoax

Page 1: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Screenshot  of  Placeblogger  

Page 2: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 3: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  Cambridge, MA

Placeblogger World HQ

Now with free coffee!

Page 4: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Legos

Robotic cats

Liquid nitrogen

Page 5: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Lisa  on  Twitter:    @lisawilliams  Lisa  on  tumblr:  

lifeandcode.tumblr.com  

Page 6: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 7: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 8: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

When we began looking in 2007 1 in 8 Americans lived in a city or town with a placeblog

Page 9: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Now that number is 1 in 2

Page 10: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 11: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 12: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

A Brief

History of

Page 13: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

4100

1422  

800  

Independent local news sites dramatically outnumber both traditional dailies and VC/foundation backed news startups such as Patch or Bay Citizen

Page 14: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 15: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 16: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 17: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 18: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

4100

1422  

800  

Independent local news sites dramatically outnumber both traditional dailies and VC/foundation backed news startups such as Patch or Bay Citizen

Page 19: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

1422  

800  

But only 4% of independent local news & community sites have a rate card

164  

Page 20: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Churn  stats  Churn!

Page 21: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

“Of  some  1,200  sites  in  J-­‐Lab’s  database  of  community  news  sites,  about  half  are  inactive.”  

J-­‐Lab.org  

Page 22: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 23: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

No,  not  really  

Churn  has  always  been  >%50  And  that’s  normal  for  startups  

Page 24: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

An  even  briefer  history  of  private  equity  skullduggery  

Page 25: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 26: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 27: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 28: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 29: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 30: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

IPO,  woo  hoo!  

Page 31: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Page 32: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Not  so  much.    

Page 33: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

The  resulting  company  is  $1.9  billion  in  debt  and  trading  at  

under  $1.  

Page 34: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

5  liquidity  events  

Page 35: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

You  know  what’s  really  depressing?  

Page 36: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

And  that  story  played  out  again  and  again  across  the  United  States.    

Page 37: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

The  Shape  of  Capital    Shapes  Our  Media  

“Traditional”  media  companies  get  pumped  and  dumped  by  

private  equity  While  independents  have  no  

source  of  startup  capital  

Page 38: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Downton  Abbey  

Page 39: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Downton  Abbey  

Page 40: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

A  short    list  of  pikers  who  didn’t  get  paid  

Page 41: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Isaac  Newton  

Page 42: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Thomas  Jefferson  

Page 43: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Sometimes  things  are  worth  doing  because  they’re  worth  

doing  

Page 44: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

But  that’s  not  enough  

Page 45: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Thanks!

Lisa  on  Twitter:    @lisawilliams  

     

Page 46: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  github.com/lisawilliams  

Page 47: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

A  learn-­‐to-­‐program  blog  written  with  journalists  in  mind  

 

 http://lifeandcode.tumblr.com  

Page 48: Sxsw 2012 lisa williams the hyperlocal hoax

placeblogger  

Get  Excited  &  Make  Things