SXSW 2012 - NFC: i'd Bump That
-
Upload
paul-gelb -
Category
Technology
-
view
491 -
download
1
description
Transcript of SXSW 2012 - NFC: i'd Bump That
I'd Bump That NFC Growth from Play Will Pay
first … managing expectations
2
First setting expectations
3
Neither sexy nor a futuristic sci-fi technology
4
“Today, NFC contactless mobile payment solutions, which may be prevalent in many emerging countries, is not a viable solution in the U.S.” --Paul Gelb, Razorfish 2007
5
Growth and impact of NFC had been stifled by the competitive situation already in place, not by
a lack of infrastructure to support it…
6
Buzz worthy today
7
Tech giant uber-disruptors are all investing in it
In their hands NFC yields an opportunity exponentially larger than transaction fees
9
“… created a $10 trillion opportunity as offline and online commerce blends together. The key is arming merchants with the right tools and data.” --John Donahoe, EBay CEO 2011
10
I just broke my resolution not to say big data
11
Let’s get nerdy… problem today not infrastructure but game theory
12
What is needed is a game changer
13
A mobile game changer
14
NFC can transform the World Wide Web into a Web that is World Wide
15
Reimagining the universal remote
16
Enhancing the scrapbooking phenomenon
17
Providing a dealership anywhere
18
Additional hurdles remain for payments
19
You have likely started to think, if not scream out
loud, about privacy issues
20
Security likely a greater challenge than privacy for NFC
21
Competition for market share reduces enterprise & consumer hardware challenge
22
Even more exciting is the potential for new complimentary industries …