What I learned at SXSWiMadison PappleApr. 5, 2012

Likeable Social Media

What does it mean to be likeable?

The “Cocktail Party” Analogy

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5 strategies to make your brand more likeable

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1. Listen first, and never stop listening

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How the Rio listened

@DaveKerpen Sorry about the bad experience Dave. Hope the rest of your stay in Vegas goes well.

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2. Responsiveness is not a choice

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Verizon FiOS:From foe to fan

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Verizon FiOS:From foe to fan

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LOFT:One size doesn’t fit all

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LOFT:One size doesn’t fit all

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…and respond to the good comments too.

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3. Share stories (they're your social currency)

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+How you started

+What you do for your customers

+Your key staff

Story starters

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Meet Mary

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4. Ask questions

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Bring back Banana Cake!

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Bring back Banana Cake!

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5. Consistently deliver excitement, surprise, and delight

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Condom tweets

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+Listen up

+Transparency is the new default

+Respond to everyone

+Just be likeable

So remember…

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Thanks