To become the global No.1 casual game

Sweet Monster

1. About Us

C O M PAN Y N AM E : L U N O S O F T

C E O : B O K N A M K I M

Y E AR O F E S TAB L I S H M E N T : 2 0 0 6

N U M B E R O F E M P L O Y E E : 3 0 +

P E R F O R M AN C E :

S AL E S : 5 M U S D I N 2 0 1 8

M AI N P R O D U C T : M O B I L E G A M E S

‘Disney Catch Catch’ : Globally more than 11M Download ‘Sinbongsun’ Card Game : Korea more than 5M Download ‘Solipop’ Card Game : Korea more than1M Download and

Globally Total 30M

1. About Us

2006~10

2019• Standard : Android(Google)/iOS(Apple)<디즈니틀린그림찾기 (Disney Touch Touch / ディズニー タッチタッチ)>日本• Interlock: Kakao(Korea), Line(Taiwan), Zalo(Vietnam), Facebook(Southeast Asia)• License : Application of Walt Disney (Disney & Pixar) License• Feature: Application of 12 game modes, 800 stages, 30 Ips• Major Certification : Grand Prize of 2015 Kakao Game Award / Prize of 2015 Excellent Game Award from KOCCA• Patent : Application of Four Domestic/International Patents(PCT) Regarding Game

• Mobile Game Specialized Developer & Publisher Established in 2006.• Development of <Disney Catch Catch> by Applying License of Disney & Pixar. • Provision of Service All over the Asian Countries such as Korea(Lunosoft), Japan(Nexon Japan), and Taiwan(Playwith Taiwan)• Development of Various License Games such as Disney, Kakao friends, Kunio, Jadu, 12Skys• Provision of 20 Game Services such as Mobile Games from Casual to RPG in the Domestic and Global Market such as Google and Apple.• Kakao Casual Game Developer and Publisher, Google Top Developer and Venture, and Inno-Biz, Hi-Seoul brand Certified Firm.• Grand Prize of 2015 KaKao Game, Prize of 2015 Excellet Game Award form KOCCA, and Grand Prize of Game Section Award of Best Clean Contents.

LUNO aims to be a 'King.com' in KoreaLUNO is the best company to create casual game IP in Korea.

2. IP game specialist

[5M+ D/L]

[11M+ D/L] [1M+ D/L]

< JP > < SEA >< TW >

3. Disney Catch Catch - Achievements in Asia

Global launching performance4M+ additional Downloads, Total 11M Downloads in Asia(except China)

4 million users in just 3 months!No.1 game in Kakao for 2 months since its release,

Top-ranked game in Apple app store since its release,Sales of 3.5M USD in 6months

The ultimate in “Spot the Difference” Puzzle Genre!

3. Disney Catch Catch - Game Procedures & Rules

① Game Title & login ② Select Ip

③ IP pen collection④ Game play

4. Friends Gem - Game features

Character collection

Seven different game modes Social feature Global BMMining mode

Seven specialized game modes that

match each character's style

4. Friends Gem - Achievements in Korea

3Q 4Q

Release

The main game of Google play in Gstar2018Top1

Main featured on Google play

Featured in Taiwan, HK, Macau

5. Genre positioning strategy

Puzzle(Match 3) genre ranked top in global genre share

<Unity, Superdata> <newzoo>

<Puzzle genre user preference>>Percentage of in-app purchase users

Korea / USA / China

<The puzzle is the highest genre of MAU>Korea / USA / Japan MAU by Category

5. Genre positioning strategy

The strategies to enter into the global casual game market

IP

Partner

Service

Contents

Enables faster and more efficient access to game interface, promotions and updates

<Genre Game & IP Game R&D Capability>

. Company-wide R&D with all-out efforts.

. Goal of becoming the global No.1 in its genre,

. Never take any chances on R&D and test.

<Disney IP Power>

<Marketing Know-how & Understanding on Platform>

. Successful 200,000+ pre-registration.

. Emoticon execution and effective exposure of

the main banner in a timely manner.

. 10 most popular game in Google Play Store.

. Top-ranked in Apple App Store on release day.

. Continuous promotion launching such as

Daum Webtoons and 3rd KAKAO.

6. Success Factor

Long-term R&D investment and effective marketing led to blockbuster hits!

Systematic and fast update by proven development system

. A total of 50 titles launched, cumulative downloads of 30M+ DL

. 2014 ~ 2016 Google Developer selected as top developer for 3 consecutive years (Google Top Developer)

Experience & know-how on causal games development / IP based games since feature phone

Communication with overseas partners based on continuous overseas launch and service experience

Operation and service know-how of Lunosoft, which has been launching casual games for the last 13 years

7. Proven Development & Aggressive Localization

8. Sweet Monster - Match3

8. Sweet Monster - Global franchise

Introducing Sweet Monster IP: A global franchise brand based on dessert cafe from F & B, doll, stationery, beauty, apparel to character, contents and merchandising

Opened 10 countries including China, Taiwan, HK, Singapore, Thailand, and Indonesia

Collaborations with 7-ELEVEN(Taiwan), Finger Croxx(HK), CHOCOLATE

8. Sweet Monster - Characters

8. Sweet Monster - Game Concept

World Travel + Sweet Dessert Food

Travel around the world in a food truck with sweet monsters!

A block with dessert theme

Various sweet monsters appear as guests

Sweet Monster - Game features

The best quality goal of the global match 3

Various game features: Fill in the AID, find cookies, crack the waffles, drop milk, etc.

Various game modes: Special multi-game mode, boss mode, fever mode, etc.

Fever system: Matches 2*2 fill up the Fever gauges which enables Fever Mode! (Enable you to earn bonus scores)

Advanced application of wavy engine carbonated water concept and more advanced obstruction block/game mechanism.

8. Sweet Monster - Screenshots

8. Sweet Monster – In-game objects

New interference block, function block (gimmick) applied

8. Sweet Monster - Background Images

Worldwide city landmark background applied

8. Sweet Monster - Character Costumes

A collection of costume utilizing main character and country-specific characteristics

8. Sweet Monster - Food trucks

A truck collection that takes advantage of each country's personality

9. Technology

Development of 2D physics-based wave engine

<Blocks placed according to level

design>

<Result based on optimized wave algorithm>

Map tool, Balancing tool

Optimize resources such as costume animation/text

Spine animation

Overseas languages/resource optimization: All menus/buttons resources use Graphic fonts

10. Marketing Overview

Google Pre-reg Icon, Title, Keywords, Description APK size(Android App bundle) A/B Testing

Localized Product & Store Listing Co-work with Local publisherMarket

Operation Retention, Firebase Rewarded Ads(Smart Segmentation) Push/CS/Vitals, ANRs

UACUAC assets Targeting Co-work with Google UAC team

Off-linePromotion

InfluencerMedia wall, OOH

LocalPartner

CrossMarketing

Cross Marketing with Sweet Monster Collaboration with Sweet Monster Merchandises 7-ELEVEN POP/QR code

11. Sweet Monster Products

Vision of Lunosoft

Casual game development & Publishing