Casual conection session how to dev a successful ip game
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Transcript of Casual conection session how to dev a successful ip game
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How to Use the Strength of IP to develop a Successful Games
Faust Chou
Director of Oversea Business Development
Locojoy games
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Why prefer to dev the IP`s games
• Too many games
• The cost of acquire users is high
• More loyalty if your game was fit the IP
• Derivative Value
• Benefit of part of the IP`s umbrella
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The expert led IP hub model
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Evaluate The IP Strength and Monetisation
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Evaluate The IP Strength and Monetisation
Strength
Target Audients
Target Countries
Core element
Game genre
Competition
Financial
prediction Terms
Game design
Proposal
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Evaluate The IP Strength and Monetisation
Ad Preview Tool
Google’s Keyword Tool
Google Trends
Ubersuggest
SEMRush
SEO Chat – Suggestion Keyword Finder
Google trends
Google analytics
百度指數/貼吧/關注
Licensing report
SEM
SEO
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Lesson 1 – Be enthusiastic and familiar with your target IP
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Lesson 2 – Follow the IP`s guideline
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Lesson 3 – Focus on the core-game play
Score Pause
Game over Distance
Score
Distance
Pause
Skill
Props
Score Pause
Distance
Skill
Props
Score Pause
Props
Skill
Distance
Score Pause
Props
Skill
Distance
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Lesson 4 – looking for the expectation of the IP`S audients
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Lesson 5 – learn and get support from the IP owner
•IP Knowledge
•Resource Materials
•Future Planning
•PR
•Social Media
•Promotion
•Legal
•Licensing
•Technology
•Activities
•……..
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How To Avoid Copyright Infringement?
• Legal issues is essential to success in game industry
• • Mistakes can cost game developers in legal fees and damages
• • Legal matters in game development are frequently complex and we should not rely on the information, we should consult with experienced counsel.
• • Copyright is one kind of Intellectual Property (IP), besides trademark, patent, industrial design, etc.
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Works Protected
• Copyright protection is available for “works of authorship”.
• Works of authorship include the following types of works:
• – Literary works
• – Musical works
• – Dramatic works
• – Pantomimes and choreographic works
• – Pictorial, graphic, and sculptural works
• – Motion pictures and other audiovisual works
• – Sound recordings
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Welcome to join us
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Corporate contact
IP Licensing /co-project : Maurice Hake Mobile :+86-186-1696-8679 Tel : 010-5799-1666 Fax : 010-5799-1555 Mail : [email protected]
Locojoy
IP Management Group
IP Licensing /co-project : Faust Chou
Mobile: +886-988-367-555 TEL: +886-2-23122760
E-mail:[email protected]
QQ: 2068996851 Skype: faust_chou