Sustainable Color Communication
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Sustainable Color Communication
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This presentation shows how to reduce the environmental impact of the apparel and fashion industry. These industries have been criticized a lot due to the usage of hazardous chemicals and the pollution (e.g. “Dirty Laundry” Report by Greenpeace). There are 4 main steps, from the first color inspiration through the color design and development to the production which ends with the finished product in the store. For all these steps there are ways to improve which leads to lower costs, better quality and a smaller environmental footprint.
Transcript of Sustainable Color Communication
Sustainable Color Communication
Sustainable Color Communication2
Sustainable Color Communication
Sustainability means to maintain, support or endure. In process terms, it would
mean developing a process that is infinitely repeatable
A sustainable color process is one that is infinitely repeatable and exhibits
positive influence on people, planet and profit
PeoplePlanet
Profit
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Sustainable Color Inspiration
Color Inspiration in Design●Design decision has impact on development, production and retail●Design has the greatest potential for changing the output of the process●Most design decisions related to color will result in a chemical decision later in the
chain
Sustainable Inspiration●Live stream runway
` NY fashion week on YouTube ●Online forecasting
Fashion snoops, Style Sight and WGSN
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Sustainable Color Design & Development
Impact of directly communicating from designer to vendor/textile mill
Color sample cuttings●As color sample cuttings may come from different sources – garments, pieces of fabric -
the dyes and chemicals used are unknown, and may not meet your quality and ecological requirements
●Traditionally the samples of color are too small for vendor/textile mill to produce RFT lab dip causing unnecessary use of water, energy, chemicals and in addition unnecessary sending of numerous physical lab dip samples for approval
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Sustainable Color Production
The color standard of a color service provider that is connected to a dyestuff supplier provides answers to all the unknowns about the color inspiration
Knowing the dyes of the color ●The vendor/textile mill be presented with a color fundament (QTX file) the RFT of
dyeing the fabrics will improve and limit the wastage of water, energy, dyes and chemicals
●Using Globally available dyes and chemicals that are consistent in quality and are tested to meet your RSLs will limit damage to brand identity
●The right color on the rack results in more sales
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The Impact of “Wrong First Time”
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Sustainable Color Retail
Securing the Color Inspiration reaches the Consumer
Consistent Color Story●From Design , Development, Production to Retail●Across your different fibers and garments to allow for color merchandising●Under different light sources so that your customer will be happy as the color in
the store remains the same at home
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Color Solutions International
www.colorsolutionsinternational.com
