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Sustainable Color Communication

Sustainable Color Communication2

Sustainable Color Communication

Sustainability means to maintain, support or endure. In process terms, it would

mean developing a process that is infinitely repeatable

A sustainable color process is one that is infinitely repeatable and exhibits

positive influence on people, planet and profit

PeoplePlanet

Profit


Sustainable Color Inspiration

Color Inspiration in Design●Design decision has impact on development, production and retail●Design has the greatest potential for changing the output of the process●Most design decisions related to color will result in a chemical decision later in the

chain

Sustainable Inspiration●Live stream runway

` NY fashion week on YouTube ●Online forecasting

Fashion snoops, Style Sight and WGSN


Sustainable Color Design & Development

Impact of directly communicating from designer to vendor/textile mill

Color sample cuttings●As color sample cuttings may come from different sources – garments, pieces of fabric -

the dyes and chemicals used are unknown, and may not meet your quality and ecological requirements

●Traditionally the samples of color are too small for vendor/textile mill to produce RFT lab dip causing unnecessary use of water, energy, chemicals and in addition unnecessary sending of numerous physical lab dip samples for approval


Sustainable Color Production

The color standard of a color service provider that is connected to a dyestuff supplier provides answers to all the unknowns about the color inspiration

Knowing the dyes of the color ●The vendor/textile mill be presented with a color fundament (QTX file) the RFT of

dyeing the fabrics will improve and limit the wastage of water, energy, dyes and chemicals

●Using Globally available dyes and chemicals that are consistent in quality and are tested to meet your RSLs will limit damage to brand identity

●The right color on the rack results in more sales


The Impact of “Wrong First Time”


Sustainable Color Retail

Securing the Color Inspiration reaches the Consumer

Consistent Color Story●From Design , Development, Production to Retail●Across your different fibers and garments to allow for color merchandising●Under different light sources so that your customer will be happy as the color in

the store remains the same at home


Color Solutions International

www.colorsolutionsinternational.com