Stroop color coding and the relationship of personality in ...
“How Color Environment and personality Affects on Communication”
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Transcript of “How Color Environment and personality Affects on Communication”
WELLCOME TO MY PRESENTATION
SHIPON
“How Color Environment and personality Affects on Communication”
Outline:– Colors– Colors personality– Color contrast/ Background– Colors phycology in branding and marketing phycology – Environment affect on communication– Personality affect on communication
Color Western meaning RED love, anger, danger, boldness, excitement, speed, strength, energy,
determination.
PINK feminine, love, caring, nurture
ORANGE cheerfulness, low cost, affordability, enthusiasm, stimulation, creativity, aggression, food.
YELLOW attention-grabbing, comfort, liveliness, cowardice, hunger, comfort, happiness.
GREEN durability, reliability, environmental, luxurious, freshness
BLUE peace, professionalism, loyalty, reliability, honor, trust, melancholia, boredom, coldness, Winter, depth, stability, professionalism, conservatism
PURPLE power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, royalty, elegance, magic
GRAY conservatism, traditionalism, intelligence, serious, dull, uninteresting
BROWN relaxing, confident, casual, reassuring, nature, earthy,
BLACK formality, power, strength, illegality, depression, morbidity, night, death
WHITE Cleanliness, purity, newness, , peace, snow, ice, cold.
Color Contrast/Backgrounds Backgrounds are very important in visual
communication
POOR VISIBILITY
Effective color contrast
COLOR PSYCHOLOGY IN BRANDING AND MARKETING
Environment affect on communicationFamily environment social environment
Organizational environment
Personality affect on communication
Personality is about our different ways of being human. How we are all variations on the same themes.