“How Color Affects

Communication”

Communication

WHY it is important to have a good communication?

Because 70% of our communication efforts are:MisunderstoodMisinterpretedRejectedDistorted orNot heard

HOW to have a good communication?

By improving the communication skills and knowing the features of an effective

communication

WHAT are the characteristics of an effective communication?

Courtesy

Reliability

Clearness

enjoyable

Acceptance

Conciseness

Correct timing

Concreteness

Consideration

Receptiveness

Completeness

Easy to remember

Motivate the audience

Noticing the cross cultural communication features

Courtesy

Reliability

Clearness

enjoyable

Acceptance

Conciseness

Correct timing

Completeness

WHERE communication is important?

• Danger• Business• Views and Ideas• Relationship• Friendship• …

Hue: Another name for color

Tint: Color + White

Tone: Color + Gray

Shade: Color + Black

Value: The lightness or darkness of a color

Saturation: The purity of a color

There are 12 hues, Any other color is a tint, tone or shade of one of these hues, unless it is a neutral.

Kinds of colors:

Primary: Red, Blue, Yellow

Secondary: Orange, Green, Violet

Tertiary: Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet and Red-Violet

Neutrals: Black, White, Gray

Color Schemes:Monochromatic

Complementary

Triadic

Split Complementary

Achromatic

kw

Analogous

Full Spectrum

Color Temperature:

Warm Colors: red, orange, yellow

Cold Colors: Blue, Green, Violet

Psychology of colors

COLOR associations is a very important factor in visual communication.

COLOR symbolism can vary dramatically between cultures.

By choosing right COLOR for your product you can increase your sales

In certain eastern cultures "RED" may be considered as a positive color and on the other hand in Western cultures the same COLOR may suggest danger

RED

Red:

EnergyLove

Action

ORANGE

Orange:Activity

Life

Orange Logos:

YELLOW

Yellow:Mind

IntellectHappiness

GREEN

Green:BalanceFreshnessGrowth

Green Logos:

BLUE

Blue:TrustResponsibility

Blue Logos:

VIOLET

Violet:ImaginationSpirituality

Hamed Rezayat