TO My PRESENTATION

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HOW

AFFECTS COMMUNICATIONBelievers

Mahadi Ahmed Sayem

Notre Dame University Bangladesh Course Title- Business Communication BBA- 3rd batch ID- 15010211

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Have you ever tried to imagine what it would be like living in a world with no color ???

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ColorPsychologyColorEffectsPeopleColorSymbolism&BrandsColorMattersConclusionTableofContents

How colour communicates• Color is a powerful and important communication tool, and it is tied to

religious, cultural, political and social influences.

• Color plays a vitally important role in the world we live. Color can sway thinking, change actions, and cause reactions.

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The Brain Sees and remembers color first!

COLORS REALLY EFFECT PEOPLE Research into the physiological effects of color has shown that it truly has an impact on our lives, often in unconscious and mysterious ways

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Colors Communicates Invisibly

• Yellow – warm, exciting, happy• Blue – Relax, peaceful, supernatural• Green – peace, stillness, nature• White – harmony, silence, cleanliness• Black – grief, dark, unknown• Red – glowing, confidence, alive• Orange – radiant, healthy, serious

Following colours communicate the following qualities:

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Colour Have Political Associations

Individual political parties are associated with one colour or another. Depending on whom your audience is, this might prove to be valuable information when designing.

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Colour has Cultural SignificanceDifferent colours mean different things in different places.

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• In western cultures black is a colour of mourning In Japan it is a colour of honor.

• Red in the west represents danger, love, passion In India it is a colour of purity, in China it is a colour of good luck and in South Africa it is a colour of mourning.

• Yellow represents courage in Japan, mourning in Egypt and hope in the West.

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EFFECTIVENESS OF COLOR IN MARKETPLACE

There is no proof of the effectiveness of color than the marketplace, where it is a vital key in communicating a positive, enticing and irresistible image for a product. Often called the “silent salesperson,” color must immediately attract the consumers eye.

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Religion Can Be Link To Colours

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Color MattersA famous bridge in England “Black friars Bridge” had an unsettling reputation for suicides.

The original iron work of the bridge was re painted blue and suicides decline one third

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Color Matters

Workers at U.S MAIL complained that the black boxes they had to lift were too heavy

So the boxes were re-painted mint green. The load didn’t change but the worker were happier

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Most of us have a favorite colour or prefer some colours over others. This is because can affect our moods so we surround ourselves in the colours that have a positive impact on our mood.

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RED can boost your energy

YELLOW often makes people feel happier

BLUE is proven to bring down blood pressure and slow your heart rate which is why it is often Associated with being relaxing

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Use Of Color in Branding and marketing

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