How Color Affects Us
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Transcript of How Color Affects Us
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AffectsUs
Liz Blankenship
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Jenica Baty
2008.9.12
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Introduction to Color:
the Color Wheel
v V v
Primary Color Art: Yellow, Red, Blue
Additive Color
Light: Red, Green, Blue
Print: Cyan, Magenta, Yellow
Secondary Color
Tertiary Color
omp ementary o or
Analogous Colors
Subtractive Color
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arm o ors
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Color affects behavior!
Appetite Suppressant comes in Blue
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Color affects behavior!
Pink makes the heart grow fonder
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Color affects behavior!
Fear, thy name is Red
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What would you associate with Blue-Green?
MSU vs UMSU vs UM
ToothpasteOcean & Sky
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Timeline of colorimeline of color
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Source: http://commons.wikimedia.org/wiki/Category:Mainz_psalter
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Source: http://en.wikipedia.org/wiki/University_of_Michigan
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Source: http://www.edinphoto.org.uk/1_p/1_photographers_maxwell.htm,
http://fisherwy.blogspot.com/2007/10/world-first-color-photograph.html
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The World, the Flesh, and the Devil
(silent, full length)
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urces: http://www.beyondtherainbow2oz.com/pic13dorothy&tot-bw.jpg
tp://images.starpulse.com/Photos/Previews/Wizard-of-Oz-w01.jpg
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Source: http://www.flickr.com/photos/pinkponk/2269903043/
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, ...
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Source: www.auscillate.com/post/62
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Sources: http://www.bloggeraz.com/wordpress-plugin-yahoo-shortcuts/
http://www.google.com
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color contrastolor contrast
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Why is effective color contrast important?
The way we perceive colors changes as we age
E.g., older persons are able to see yellow, orange, andre more eas y an ar er co ors a e ue en
5% to 8% of the men and 0.5% of the women of the
Protanopia (Red)
Deuteranopia (Green)
Tritanopia (Blue )
Make sure your design can be appreciated by
everyone
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ome ps Exaggerate lightness
differences betweenco ors
Avoid contrasting huesfrom adjacent parts of
u
WCAG 2.0: Text (and images of
text) have a contrastratioof at least 5:1,except if the text
u edecoration.Larger-scale text or images of
ratio of 3:1.
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Existing tools or web pages to check color
contrast
Index of Color Contrast Samplesttp: trace.w sc.e u contrast-rat o-
examples/index.htm
o our on ras na yser
Specified Usage:
o or rewer ( or map es gn)
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Linda Adle, Responding To Color Naz KAYA and Helen H. EPPS, Color-emotionassociations: Past experience and personalpreference,
http://www.w3.org/TR/WCAG20/ http://www.lighthouse.org/accessibility/effective-color-contrast/ http://en.wikipedia.org/wiki/Colorblind
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Thank Youhank You
