Sun Speaks
27
Introducing “The Sun Speaks”
Transcript of Sun Speaks
Introducing“The Sun Speaks”
Solar Gard Global Facebook Account
Sun CentralFacebook Tab
‘Stache YourselfFacebook App
Sun SpeaksCampaign Support
Material
Solar Gard is a global manufacturer of window film.
You know that window tint for your car...
Did you know it’s made for homes and businesses too?
Neither did anyone else.
Our Challenge
Building awareness with consumers.
An Important Truth
Nobody thinks about window film until they need it.“ “
How would we make people realize they have a need?
?
By identifying something that Solar Gard could credibly own.
That people encounter on a daily basis.
The Sun
“The Sun Speaks” is a cross-platform social campaign.
Consumers didn’t know Solar Gard But everyone knows the Sun.
So we let the Sun make the introduction.
Results
From 800 Likes over disparate regional Facebook pages
(in < 7 months)
64,000+ LikesTo
(in < 7 months)
From 800 Likes over disparate regional Facebook pages
To
1 Global presence
64,000+ Likes
(in < 7 months)
27 Country pages
From 800 Likes over disparate regional Facebook pages
To
1 Global presence
64,000+ Likes
Thank you.
