Successful Social Media Marketing - Miriam Schwab - Affilicon Fall 2008
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Transcript of Successful Social Media Marketing - Miriam Schwab - Affilicon Fall 2008
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4 steps to a successful social media marketing (SMM) strategy
Q: Can social media compete with the results you can get from PPC?
A: Yes. A 12 month study in Social Media Optimization (SMO) generated a 1,427% (and counting) better ROI than Paid Search
Testing 2 options
1. Hiring an employee at $10 per hour to blog, create content, and in general work to drive traffic to the sites?
-or-2. Using Google Adwords to drive targeted
traffic?
Social Media Optimization vs. Google Adwords
VisitorsCostCost per visit
SMO93,207$3,600 4¢
Adwords2,057$1,25061¢
“By nature, social media is an affiliate platform -- spreading votes of confidence and recommendations by word-of-mouth."- The New Era of Travel Affiliate Marketing, Search Engine Watch, by Elisabeth Osmelosky
My approach is to build organic traffic to a niche and test different affiliates…This is not the popular way to do it…because a lot of people will not put in the time and effort that it takes to build a organic site that will stand the test of time (not spammed to crap) and they want overnight millions. it just is not so.- How To Choose A CPA Affiliate & My 2006 Regrets, ShoeMoney
Gary Vaynerchuk
From http://www.chrisg.com/social-media-brand/
What it is
• Builds inlinks• Builds long-tail traffic• Gets repeat visits, build consistent
consumer base• Builds mailing lists• It’s where people are on the web >
A recent Universal McCann report showed that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices. - ReadWriteWeb
Top sites (Alexa)
• Yahoo• Google• YouTube• Windows Live• MSN
• MySpace• Facebook• Blogger.com• Orkut• RapidShare
What it is not
• Easy• For everybody• Instant
Blogs are like slow-cookers.- Affiliate Blogging and The Art of Slow Cooking, DoshDosh
How?
1. Plan2. Content3. Use a blog4. Passion
