Cash Chicken Engineering - Igal Pines - Affilicon Israel - June 2009

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Transcript of Cash Chicken Engineering - Igal Pines - Affilicon Israel - June 2009

Page 1: Cash Chicken Engineering - Igal Pines - Affilicon Israel - June 2009
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Who is Igal Pines?

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Who is Igal Pines?

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Who is Igal Pines?

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Who is Igal Pines?

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Meeting other affiliates

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Meeting other affiliates

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Questions you should ask?•What's the most profitable offer in the niche?•What are the 20% of the KWs that leads to 80% of the sales?•What are the bids?•What's the average CTR for the Keywords?•What's the conversion rate of the offer?•What type of landing page will perform better?•When should I quit?•When & How should I optimize?•What’s the Goal (The first question you should ask) ?•What are the best days and hours to run the offer?•What are the Geographics/Demographics?•What type of ads get the highest CTR?•What’s the best position for the ads?

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Documenting

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My vengeance

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Don’t think…

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How many campaigns did I make?

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The Cash Chicken

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My Logistics system

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Example for PPC 2 Affiliate SystemNiche research & Offer selection

Keyword research & selection

Ad copy research

Landing page creation

Campaign launch period

Campaign optimization

Scaling

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Keyword research & selection model1. Niche products research (Products, books, authors)

2. 3-5 Competitive products3. 3-5 Articles about the niche4. 3-5 Authority sites about the niche5. 3-5 Product reviews in the niche6. Google Keyword Tool7. Domain research with Alexa, Quantcast & Google Ad Planner8. Keyword competitive analysis phase I: Spyfu & Keyword Spy9. Traffic analysis with Ad Intelligence (Monetization Function)10.Traffic analysis with Google Traffic Estimator11.Filter based on traffic and bids12.Keyword competitive analysis phase II: PPC Bully & Keyword

Elite

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Creativity

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Chaos theory & 80/20 principle

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What’s your vision?

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Give the Karma Back!!!

Mebulbal.com

FreedomGosu.com

NRBlog.com

BeigelBlog.com

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Questions ?