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Widget Network Overview - Eyal Magen - Affilicon Fall 2008
Transcript of Widget Network Overview - Eyal Magen - Affilicon Fall 2008
Widget Network Overview
Eyal MagenChief Strategic Officer & Co-Founder
Affilicon Nov, 2008
Agenda
Why Widgets?Market size, Key Trends
Widget TechnologyGigya Share, Gigya Analytics
Widget DistributionNetwork Reach, Targeting, Scale
Gigya SocializeBringing the social web to your site
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Why Widgets?
“A total of 604 million people, representing 65% of the worldwide internet users, viewed or engaged with a widget in March 2008 “
- comScore, May 2008
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Core Widget Technology – Gigya Share
Install widgets to 60 top social networks, blogs or bookmarking platforms
Email-a-friend, with webmail contacts import feature
Fully-customizable
Easy-to-implement component-based technology
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Core Widget Technology – Gigya Analytics
Real-time, web-based reporting• Track widget Installs by:
– Distribution point– Destination (e.g. social network, blog platform)– Unique URL (user page) – Geography– Email a friend feature– Computer system/browser
Advertiser: xCampaign: xDate: Friday, March 21, 2008
Widget Summary ReportYesterday Last 7 Days Total Goal
Widget Installs 0 20 41,443 41,000
Installed Widget Impressions 65,940 501,994 3,580,601 0
Budget Spent 0 0 80,000 80,000
• Impressions/Views• Unique users• Daily Interacted Views/% Daily Views with Interactions• Average Exposure Time by Day• Emails sent (by user to friends)• Stickiness (measurement of lifecycle)• Viral generations & hubs• Custom interaction metrics, e.g. video views, link
clicks, votes – there is no limit to what can be tracked• Custom dashboard/reports with user-defined
calculations
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Core Widget Technology – Industry tested
Gigya is the leading widget platform Reaches more than 150MM* unique users, tracking billions
of widget impressions on social network profiles and blogs Handles nearly half a million widget installs per day
Gigya’s technology has been adopted by the majority of players in the widget industry Content sites – Electronic Arts, MTV, Oxygen Media,
Monster Worldwide Top widget sites – RockYou, Bunnyherolabs, Snapvine Rich media companies – DoubleClick, EyeBlaster,
EyeWonder, Unicast Widget platforms – Musestorm, Gydget, SproutBuilder Advertisers – Kimberly-Clark, Toyota, Sprint, Levis, Nike,
Sony/BMG, Disney, VH1, Unilever, Universal Music, AlbertoCulver, Wal-Mart
*comScore Oct 20086
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With Gigya Socialize “In-Widget”, widget users will be able to participate in activities directly with friends in much the same way that they would via Facebook applications – but without the boundaries of a particular social network.
In-Widget actions are automatically published back to the social network newsfeeds
Messages can be sent from the widget to friends via the messaging systems of Social Networks
Gigya SocializeIn-Widget Social Networks
Widget pulls social graph information – user’s friend list - from Social Network
Gigya Socialize “In-Widget”
Gigya Network Reach
Gigya Network ReachUnique Widget Users
(comScore, October 2008)
Worldwide 150 Million
United States 70 Million
Western Europe 24 Million
Gigya’s unique network exclusively reaches
active widget and social media users
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Distribution –Targeting & Controls
Targeting• By demo:
o Teenso Adults 18+o Males 12-24o Women 25-34o Momso Black/Hispanic
• By Social network, e.g. Facebook or MySpace
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Controls• Frequency capping• Category exclusivity • Destination blacklisting
Distribution – Guaranteed Scale
Time
# of Widgets installed to user pages
GIGYA
OTHER DISTRIBUTION
Widget Install Growth CurveIllustrative
Gigya delivers a critical mass of installs from Day 1 of your campaign, accelerating growth.
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Socialize
Gigya Socialize
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Gigya Socialize provides the infrastructure to allow your users to connect with their existing social graphs on your site
Thank You!Eyal Magen