So how do we move forward?

• Make sure your site and pages are optimized properly.

• Build a diverse back-link profile. Make it look as natural and as organic as possible.

There are two core factors that should be takeninto account when starting a link buildingcampaign.

How do we create a diverse back-link profile?

• high and low page rank sites• directories• links from blogs• links within press releases• links with and without no-follow attached• varying anchor text of links• image links AND text links

New Methods and Techniques

Content for Links

Content for LinksHow does this work?

• Identify websites that could make use of the content you will be offering

• Contact them offering your free content

• If you really want links on a particular site offer more than just the content. (wink)

• Try to get your links within the content your provide. If not just take a link in the a by-line.

Purchasing Existing Content

Purchasing Existing ContentHow does this work?

• Find relevant, valuable and high linked to content

• Contact the webmaster and negotiate a purchase

• Set-up content on your site (in a sub-directory)

• 301 the old page to the new one your site.

Sponsor Events

Sponsor EventsHow does this work?

• Locate industry relevant events

• Contact and offer to sponsor them

• Offer money for a permanent link from a good page

Reviews from bloggers

Reviews from BloggersHow does this work?

• Find bloggers who are relevant to your product/brand

• Send them a free product or give them a free trial

• Ask them for a review (not a link)

The Bigger Picture Continue doing the old stuff!

• Directory submissions• Press releases• Article submission• Blog comments (no-followed)• Links from Social Media profiles