Link Building Secrets Revealed

Ofer Dascalu

CEO, WiseImpact

ofer@wiseimpact.com

Real Life Experience vs. Theories• Presenting what’s working and not necessarily what

the search engines want you to do• Will not send you to look for the perfect & natural links• All presented strategies are legitimate• All of them are working and add value• When used wisely, can’t damage your site• In a competitive environment all possible means

must be used• Don't believe everything you read• Stop been paranoid and give the search engines a

little bit less credit…

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Build value added site (for people)• The times of poor one-page affiliate sites (or even

vendors) are over – it will even get worse• It’s harder to get links to poor sites• Once you get to the top (with poor

site) your days are numbered• Will help to bypass banning due to

specific link building tactics• Opportunities will automatically

come after you

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Analyze your competitors backlinks • It’s a goldmine, why don’t you do it?• When it comes to link building, your competitors

can be your best friends

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• Use both Google & Yahoo to retrieve the data – they can’t hide their backlinks

• Use linkdomain + keywords in order to find more sources

• Systematically map them and actively contact all sources

Write guest posts• It’s a win-win situation for both sides• Query string like “looking for guest post” or “this

guest post was written” etc.• Everyone looks for quality content• First write something and then offer it – such

move will make the process much faster• Spin the same post and offer to various relevant

sources• Add complementary content on your site and

include relevant links from your post

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Forums & Blogs participation• Find the ones that are relevant to your niche• Constantly monitor and participate• Add links to your forum signature file• Leave relevant comments on blog posts• There are lots of Do-Follow blogs & forums• No-Follow ones can also add value and worth

the invested effort too• All the time make sure you add value

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Link exchange with (true) partners• 3-ways are preferable but 2-ways can still

add value• Add resources/links/partners contact page

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• Once you gain good PR valuable offers will automatically come after you

• Don’t accept everything, relevance is crucial

• Stay away from the link trading hubs and networks

• In a competitive niche… Can you really allow yourself not doing it?

• Use common sense, be smart and carefully evaluate each opportunity

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Direct link acquisition

• Be carful from the SEs’ honey pots• Don’t move too fast• Be carful from scams, they are

everywhere• Stay away from link networks

• Look for real sites – real content which attracts real visitors. Be carful from fake sites which their whole purpose is selling links

• Focus on your niche, and truly look for relevance

• Contextual links are the best – if impossible push for “in-sentence” links

• Make sure the links nicely fit the site’s template and don’t look like spam

• Avoid pages with more than 20 outgoing links

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Direct link acquisition (cont.)

General & Niche Links Directories• They do bring value! • Good method for deep linking• Great for anchor text variation optimization• Don’t bid for homepage listings, save money and go for

internal pages listings• Make sure not only the homepage is indexed and that it’s

live for at least a year• Move slow and manually pick each directory• Be carful from the SEs’ honey pots• Spread the submission work over few months

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Trace nearby links opportunities• Search the web for articles, reviews, posts that

have already mentioned your brand name, products or even personal name

• Ask your partners, customers & friends for help

• Add links to your web 2.0 various profile pages (your employees too)

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• Distribute Videos, eBooks, Widgets, Press Releases, Articles, CSS, Website Templates & Downloadable Applications

• Submit to Blogs & RSS directories• Offer special discounts or gifts for reviews• Conduct raffles between linkers• Classified ads• Social bookmarking• Q&A sites• And…

So many other ideas…

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Optimize your existing links• Do they all have the best appropriate anchor text?• Do they point to the best page?• Can you add more links on the same

page (to your other pages)?• Trace your 404 errors• What is their no-follow status?• Document everything and constantly

monitor for status changes – they happen a lot!

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Plan for the long run (!!!)• Link building is an on-going process• No magic, just hard work• Choose the best strategies for your business

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• Defining and maintaining long term procedures is the key to success

• Don’t look for overnight changes• Be prepared to invest a lot of

time & money

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Thank You for Listening

Q&Ahttp://www.wiseimpact.com

ofer@wiseimpact.com