who is our target user?

based on our survey results...

80% of females& 50% of males

ages 18 to 35

would use STYLE CHECK

this demographic represent 62 million Americans

with an excess of $306B spending power

meet...

Respondent #403, Style Check Survey 2010

Katherine

Katherine

27 / female / Delaware

“My friends, family and co-workers call me ‘The Diva’. I have great fashion sense and can coordinate items together very well.”

Respondent #403, Style Check Survey 2010

Katherine is a fashion nuclear in her personal community

Katherine says...

“I'm a shopaholic and want to save money!”

“I need help deciding what to wear faster!”

“I need to save more time!”

“I’m always late because it took me so long to decide what to wear.”

meet...

Respondent #005, Style Check Focus Group 2010

Nichole

25 / female / BostonNichole

“I send a weekly Powerpoint to my inner circle of friends, highlighting key fashion trends of what we should wear when we go out together.”

Nichole is a style opinion leader in her real life social network

She likes to shop at...Barney’s, Zara, BCBG, Anthropology, Forever 21 & Sak’s 5th Ave

She likes to shop at...Barney’s, Zara, BCBG, Anthropology, Forever 21 & Sak’s 5th Ave

uses an iPhone

has 781 friends on Facebook and 35 friends on Foursquare