Personas Template132q6j40a81047nmwg1az6v8-wpengine.netdna-ssl.com/... · Guide to Create Marketing...
of 4
/4
Embed Size (px)
Transcript of Personas Template132q6j40a81047nmwg1az6v8-wpengine.netdna-ssl.com/... · Guide to Create Marketing...
-
Personas TemplateBrand Heart Workbook
r
For more instructions on how to use this template, see our
Guide to Create Marketing Personas.
Identify your audiences to understand how your brand can speak to their unique needs.
PersonasTemplate
https://www.columnfivemedia.com/how-to-create-marketing-personas-in-under-60-minutes?utm_source=template&utm_medium=resource&utm_campaign=personas_template
-
Personas Template Column Five // 02
Persona 1 Persona 2 Persona 3
Name Name this persona appropriately so that your team can reference it in future conversations.
Age
Sex
Relationship status
Job title
Location
Salary
Budget
Enemies Who are they bothered or threatened by professionally (e.g., younger, more tech-savvy employees)?
Heroes Who do they look up to in their profession, industry, or life?
Work goals What do they want to achieve for their company and for themselves?
Approval Who gives them recognition at work?
-
Personas Template Column Five // 3
Persona 1 Persona 2 Persona 3
Favorite drink
Favorite music/podcasts
Favorite TV/movies
Favorite books
Clothes
Transportation
Interests/hobbies
News/websites
Mentality What do they secretly want? What are they looking for? How do they want to be perceived?
Pain pointsWhat persistent obstacles/challenges do they face?
How would they hear about your company?
How do they think your product/service solves their problems?
What might make them hesitant to use your product/service?
-
Created by
Column Five is a creative content agency based in Southern California and Brooklyn. We help brands
discover and tell their best stories.
Learn more at columnfivemedia.com.
https://www.columnfivemedia.com/?utm_source=template&utm_medium=resource&utm_campaign=personas_template
Text_Field39: Text_Field42: Text_Field45: Text_Field43: Text_Field46: Text_Field44: Text_Field47: Text_Field48: Text_Field51: Text_Field54: Text_Field57: Text_Field60: Text_Field49: Text_Field52: Text_Field55: Text_Field58: Text_Field61: Text_Field50: Text_Field53: Text_Field56: Text_Field59: Text_Field62: Text_Field40: Text_Field41: Text_Field63: Text_Field64: Text_Field65: Text_Field66: Text_Field67: Text_Field68: Text_Field69: Text_Field70: Text_Field71: Text_Field72: Text_Field73: Text_Field111: Text_Field74: Text_Field77: Text_Field80: Text_Field83: Text_Field86: Text_Field89: Text_Field92: Text_Field95: Text_Field98: Text_Field101: Text_Field104: Text_Field107: Text_Field1010: Text_Field75: Text_Field78: Text_Field81: Text_Field84: Text_Field87: Text_Field90: Text_Field93: Text_Field96: Text_Field99: Text_Field102: Text_Field105: Text_Field108: Text_Field1011: Text_Field76: Text_Field79: Text_Field82: Text_Field85: Text_Field88: Text_Field91: Text_Field94: Text_Field97: Text_Field100: Text_Field103: Text_Field106: Text_Field109: Text_Field1012:
