Sports Brand

7/31/2019 Sports Brand

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CSR ACTIVITIESUNDERTAKEN BY SPORT

SHOE MANUFACTURERS

PRESENTED BY,

C.SIVARANJANI,11MBAA50.


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What is CSR?

The voluntary compliance of social and ecologicalresponsibility of companies is called CorporateSocial Responsibility (CSR).

companies decide voluntarily to contribute to abetter society and a cleaner environment.

Corporate social responsibility is represented bythe contributions undertaken by companies tosociety through its business activities and its socialinvestment.


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1. NIKE CSR ACTIVITIES

Nike is an American sports brand. Their head office is in theUSA.

Nike was Founded in Jan, 1964 as (Blue Ribbon Sports)

Reason -To thrive in a sustainable economy where people,

profit and planet are in balance

NIKE has invested in communities through a combination ofcash, product and in-kind contributions.

In 2007 Nike began creating a system for evaluating and

measuring the social impact of the donations that they make.

In addition to the financial investment, they report on thebroader support given through:

Employees

Nike product and brand

Programs

The Nike Foundation


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NIKE are leveraging employees skills as well as company

commitment through the Nike School Innovation Fund

(NSIF), which complements and builds funding and support

for public schools in backward communitiesNike launched the Air Native N7 footwear product in 2007.

This unique athletic performance shoe was designed

specifically for Native Americans to help reduce diabetes and

increase participation in sport through the promotion of a

more active and healthier lifestyle

They aim at elimination of homelessness through out the

world by their contributions to Homeless World Cup, an

organization that supports homeless people by helping them

change their life circumstances

Nike partnered with the LA84 Foundation to transform 22

sport surfaces across the city of Los Angeles using Nike

Grind surfaces, made from shoes recycled through

Nikes Reuse-A-Shoe program.


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2.ADIDASCSR ACTIVITIES

Adidas is an German Sports brand and their head office isalso based in Germany.Addidas was Founded in 1924.

Reason- For the adidas Group, corporate responsibility isrooted in its values : Maintain the highest standards ofcorporate responsibility in the communities in which we

operate.Stakeholder engagement and community involvement aretwo main areas in the field of corporate responsibility.

It undergoes energy-saving program with suppliers in NorthChina and environmental workshops with key suppliers in

Asia.

Launch of new ranges where the products are made ofenvironmentally-improved materials such as organic cotton,recycled polyester and reused rubber.


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Since 1997, Adidas is involved in a project that targets the

elimination of child labor in Pakistans football manufacturing

industry.

Adidas has engagement with the London OrganizingCommittee of the Olympic Games (LOCOG) on supply chain

management for the 2012 Summer Olympic Games.

The company also has broad range of engagements with

governments in a number of countries to help them to

improve working conditions and secure worker rights in the

countries where they source their products (e.g. joint letter

from the Adidas Group and other brands to US Secretary of

State Hillary Clinton requesting the restoration of democracy

in Honduras).

Adidas group engages with Greenpeace, major footwear

brands and cattle companies to discuss joint measures

against future deforestation.


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3.REEBOKCSR ACTIVITIES :

Reebok is a subsidary of the German sports brand.Reebok was Founded in 1895 -Bolton, UK but their Head

office is in the USA.

Reason: Reebok is a long-term believer of doing

better by doing good, a business idiom created bystrategicCSR.

Since the late 1980s, Reebok has begun to employ a

strategic CSR approach to portray

itself as a conscientious promoter of human rights and labor

rights.


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Reebok launched its human-rights-focused CSR

efforts in 1988, underwriting about $10 million to sponsor aworld concert tour called Human Rights Now! to honor the

40th anniversary of the United Nations Universal

Declaration of Human Rights.

Reebok Human Right Award played vital role in positioningReebok as a socially conscious company. Since

their inception in 1988, the awards have been given to

80 young human rights activists from 36 countries by 2005

Reebok drafted its Human Rights Production Standards. Itincludes provisions on non-discrimination, no forced or child

labor, freedom of association, non-harassment, wages,

working hours, a safe workplace, and non-retaliation policy


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4.PUMACSR ACTIVITIES

Puma is an German Sports brand. Their head office isbased in Germany. Puma was founded in 1924.

Reason : Fair, Honest, Positive and Creative.

PUMA vision unites PUMAs CSR activities and initiatives,

guiding PUMAs work, partnerships and engagementsworldwide.

PUMA carries out its CSR activities through:

Puma.safe

Puma.peace

Puma.creative


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PUMA launched A One Day One Goal a global football

movement that celebrated Peace Day with goodwill football

matches played around the world, in many cases between

communities previously in conflict. In its first year, One DayOne Goal campaign held over 180 peace games.

Puma.creative initiates aim to bring together individual artists

and organizations, and provide them with a platform for

creative exchange and international exposure. PUMAestablished Creative Africa Network (CAN), an online social

networking website and cultural directory that honors africa

related cultural networks.

Puma.safe will continue to work towards reducing our carbon

footprint, developing new sustainable products, and raising

work and production standards worldwide.


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5.FILACSR ACTIVITIES:

Fila is an South Korean sports brand.Fila was founded in Itlay in the year1911 and In 2007,South korean company takeover Fila. Their head office isbased in South Korea.

Reason : An 100 year old company that continuously relies

on innovation and dedication.Kohl's Cares departmental stores and FILA SPORTS helpsto fight against breast cancer with athletic gear

100 percent of the net profit will be donated to support thefight against breast cancer

FILA combines with AIA -Athletes in Action conducts anevent called school run for school rooms through which itrehabs to build more classrooms for schools at iliqan city,philiphines.


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6.CONVERSECSR ACTIVITIES

Converse is an American based shoe company.

It was founded in 1908. Their owner is NIKE.Converse Inc. designs, markets and distributes athletic

footwear, apparel and accessories;

In all the CSR activities carried out by Nike, Converse has itshands.

In 2007, Nike and its affiliate company converse started to

use Liquefied Natural Gas trucks instead of diesel vehicles in

order to support green fleet in conjunction with Coalition for

Responsible Transportation (CRT), a group advocating for

policies and public/private partnerships that encourage the

use of cleaner truck technologies in port communities.


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7.NEW BALANCECSR ACTIVITIES

New Balance is an American footwear company founded inBoston.

It was founded in 1906 as NBAS New Balance AthleticShoe.

Reason : Its mission is demonstrating responsibleleadership, New Balance builds global brands that athletes

are proud to wear, associates are proud to create andcommunities are proud to host

The company has separate social responsibility manager ,Katherine Shepard.

The company's global Responsible Leadership program

focuses on three core areas including: providing a safe,healthy, and respectful work environment, enhancingenvironmental sustainability, and supporting communities inwhich it operates.


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The company has an extensive health and safety programfor its own facilities in the U.S. and UK, and has built acomprehensive program for contract manufacturers toenhance their management capacity

New Balance is an active member of the Fair LaborAssociation and in partnership with industry experts, NGOS,trade unions, governments, brands, and other members ofcivil society, New Balance seeks to drive social change andaddress issues

New Balance's current product priorities include increasingthe use of environmentally preferred materials (EPMs) inapparel and footwear, waste reduction. It includes in itswarehouses various energy saving initiatives and extensiverecycling programs.

New Balance and the New Balance Foundation invested

more than $50 million in the past 8 years in causes such aspreventing childhood obesity.

New Balance sponsors many other local and regional

charitable organizations including military support initiatives.


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8.K-SWISSCSR ACTIVITIES

K-Swiss is an American footwear company. Their headoffice is also in the USA.

It was founded in 1966. Its signature K-SWISS CLASSIC,

the first leather tennis shoe, made its debut at Wimbledon in

1966, and more than 40 years later, is still a style staple both

on and off the court.KSwiss Inc. enters into a new $35 million secured revolving

credit agreement with Wells Fargo Bank.

Loans under the New Credit Facility will bear interest at a

base rate ranging from 1.25% to 1.50% over the greatest ofthe federal funds rate. The Company and its domestic

subsidiaries are obligors under the New Credit Facility


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9. ASICSCSR ACTIVITIES:

Asics is an Japanese athletic footwear company.It was founded in 1949.Reason : One of Asics corporate philosophy is to Fulfill our socialresponsibility and help improve conditions for communities aroundthe world

Asics was witness to the devastating March 11 earthquake andsubsequent tsunami that struck eastern Japan. Hence, inconjunction with its CSR activities, ASICS is committed to assistingin the reconstruction of Tohoku.

In February 2010, asics launched the Walkers Rally, an effort toimprove bodies and minds of people in workplace environment.

Asics implemented company-wide employee interviews infiscal 2008. Through this system, all employees undergo aninterview with a public health nurse and a nurse from theirHealth Care Section


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Asics organized public lifesaving classes using AEDs(automated external defibrillators) thus helping them tosuccessfully re-enter societytrainings were given to

employees who can contribute significantly to the wellbeingof their fellow citizens.

Asics develop green products by establishing strictstandards for certifying green products.

The ASICS Eco Plan Mark Certification Standard consists of

five factors namelyClean

Saving

Sustainable

RecyclePackaging materials


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10.HI-TECCSR ACTIVITIES:

Hi-Tec is an UK based sports brand.It was founded in 1974 in England and their headoffice is also in UK.

Hi-Tec announces real richness awardsproviding people with a truer kind of wealth whilstchampioning the great outdoors and the awards

will encourage members and non-members toshare their camping experiences online


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THANK YOU!!!

Sports Brand

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