Southern Automotive Journal

Two ASA Benefit Providers Team Up to Bring More Value

to ASA Members

SCRS Position on Damage Assessment and Written Cost

of Repair

CCC Crash Course: Driving Insight for 2009

ASA Publishes ‘Striped Damage’ Tool for ASA Collision

Members

GM Models Sweep GAAMA Awards at Auto Show

100 Years of Auto Shows in Atlanta

Bill Would Establish Federal Insurance Regulatory System

Subaru Impreza WRX

May 2009

Supplier Spotlight

ZDX Please Turn to Page 4

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MECHANICAL NEWS

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A prototype of the provocative Acura ZDX luxury four-door sports coupemade its world debut at the New York International Auto Show today. The production version of the dramatically styled prototype goes on-sale in the fall of 2009. The segment bending ZDX features stunning coupe-like styling with the added benefit of a commanding presence and flexible utility.

“The ZDX is truly a luxury performance coupe - plus,” said Jeff Conrad, vice president of Acura sales. “The emotional coupe styling coupled with a luxurious and dramatic inte-rior and surprising versatility, allows the ZDX

All-New Acura ZDX Debuts atNew York International Auto Show

to define its own segment and attract an entirely new customer.”

The ZDX is designed to break new ground for Acura in the areas of provoc-ative styling, contemporary luxury and meticulous refinement. With its sensu-ous curves, sharply raked roofline and bold fender flares, the ZDX blurs the distinction between coupe, sedan and sport utility vehicle. Clean, flowing lines start from the headlights and run the length of the car, accentuating the cars

Acura Jackson Acura 678.259.9500 877.622.2871 678.259.9555 Nalley Acura 770.422.3138 800.899.7278 770.590.4154 SONS Acura 866.961.SONS 770.968.5507Audi Jim Ellis Audi 770.955.2580 800.253.8242 770.952.6199 Nalley Audi 678.795.3500 877.625.5393 678.352.3450

BMW Global Imports BMW 770.951.9389 800.235.2987 770.952.3390 BMW of South Atlanta 678.479.4622 800.959.2241 678.479.4695 Nalley BMW 404.296.8644 800.622.2021 404.297.9134 United BMW 770.476.8413 800.334.5645 770.623.4320

Chrysler Jim Burke Chrysler 205.320.7320 866.320.7320 205.458.4452 Don Drennen Autos 205.823.5237 800.633.4304 888.815.5238 Hayes Chrysler 770.963.6263 800.241.8124 770.237.8174 Nalley Chrysler 770.643.3103 800.752.5337 770.518.4185 Landmark Dodge-Chrysler-Jeep 678-251-2371 800.726.4044 678-442-6664

General Motors Jim Burke 205.320.7320 866.320.7320 205.458.4452 Don Drennen 205.823.5237 800.633.4304 888.815.5238 Honda Nalley Honda 770.306.4646 800.367.9834 770.306.4640 SONS Honda 770.228.2888 800.243.4130 770.228.8483

Hyundai Jim Burke Hyundai 205.320.7320 866.320.7320 205.458.4452 Tameron Hyundai

800-467-0699 205-443-7656Infiniti Nalley Infiniti- Marietta 770.281.8645 877.625.5392 770.281.8646 Nalley Infiniti- Decatur 404.292.0831 800.522.3324 404.296.8701Izuzu Jim Burke 205.320.7320 866.320.7320 205.458.4452 Jaguar Jim Burke 205.320.7320 866.320.7320 205.458.4452 Nalley 770.664.4408 800.328.4833 770.664.4338 Kia Kia of Union City 770.964.8252 800.43.PARTS 678.815.1010

Kia of Town Center 770.423.4404 770.423.3518 Mazda Jim Ellis Mazda of Marietta 770.590.4468 800.543.4647 770.795.0645 Merecdes-Benz Atlanta Classic Cars 678-924-4249 800-241-6086 678-924-4257Mini Global Imports 770.951.9389 800.235.2987 770.952.3390 Mini of South Atlanta 678.479.4622 800.959.2241 678.479.4695 Nissan Jim Burke Nissan 205.320.7320 866.320.7320 205.458.4452 Nalley Nissan 404.292.4774 800.647.7278 404.297.6962 Nissan of Union City 770.306.9817 800-43-parts 770.964.5754 Nissan of South Atlanta 770.968.3582 800.422.6783 770.968.6938 Lexus Nalley Lexus Marietta 770.514.7408 800.966.5398 770.590.4132 Nalley Lexus Roswell 678.795.2050 877.495.3987 678.795.9606 Porsche Jim Ellis Porsche 770.216.7580 888.685.3280 770.216.7560SAAB Jim Burke 205.320.7320 866.320.7320 205.458.4452

Scion Limbaugh Scion 205.788.9390 800.239.5050 205.780.5215

Subaru Jim Burke Subaru 205.320.7320 866.320.7320 205.458.4452 Troncalli Subaru 770.889.8951 800.646.9438 770.889.2545 Suzuki Suzuki of Birmingham 205.838.4575 888.859.8553 205.278.1220 Toyota Bill Reilly Toyota 770.692.2900 888.698.3853 770.969.0887 Limbaugh Toyota 205.788.9390 800.239.5050 205.780.5215 Nalley Toyota of Roswell 678.832.4300 877.594.8696 770.552.2365 Volvo Nalley Volvo 770.951.1043 800.782.9313 770.933.0118 Volkswagen Jim Ellis 770.955.2580 800.253.8242 770.952.6199

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Southern Automotive Journal May 2009�

ZDX From Front Cover

presence and grace. In keeping with the coupe-inspired styling, the rear door handles are clever-ly concealed in the C-pil-lar. The all-glass tailgate opens wide to reveal a highly functional cargo space with integrated under-floor storage. The prototype is finished off with stylish dual chrome exhaust outlets and 9-spoke machined wheels fitted with 20-inch Michelin tires.

“From the very first sketch of the ZDX, I wanted to create an emotional vehicle that challenged con-

ven-t i o n a l t h i n k -

ing of what a sports coupe should be,” said Michelle Christensen, ZDX exterior designer. “My goal was to create a strik-ingly beautiful exterior, and use that attraction to help draw you into the rich interior.”

Inside, the ZDX exudes modern luxury while focusing on pampering the front passengers. The cabin is enveloped in leather, which gives the interior a luxu-rious and inviting feel. The hand-stitched leather dash and instrument panel sweep down to form a dual cockpit layout, cre-ating a personal and intimate experience for the front seat occupants. The pre-mium leather seats are highly bolstered to support the passengers during sporty driving and at the same time provide comfort during a long getaway. A black monochromatic center stack leads to the

textured metallic center console, which complements the black and pearl white

leather trim. The thick leather wrapped steering wheel provides ample grip and is framed by racing-inspired paddle shift-ers for the ultimate in driver control. The cabin is enclosed by a panoramic glass roof which runs the entire length of the v e h i c l e , providing occu-pants with a breath-t a k i n g v i e w of the w o r l d around them.

The production ZDX will bring a new level of prestige and sophistica-tion when it arrives at Acura dealerships in the fall, offering the latest advancements in per-formance, technology and safety. The ZDX will deliver sports sedan performance on the road with its power-ful V-6 engine mated to an all-new, smooth shifting 6-speed automatic transmission. The potent powertrain will be coupled

with Acura’s exclusive Super Handling All-Wheel Drive™ (SH-AWD®) system,

giving the ZDX outstand-ing handling and cornering capabilities in all-weather conditions.

In typical Acura fashion, the ZDX will be available with the latest in customer enhancing tech-nologies and advanced safety features including an all-new blind spot infor-mation system, which will help drivers change lanes more confidently. A new multi-view rear camera makes parking even easier with the added enhance-ment of both a wide angle and top down view. Acura

signature tech-

nologies like Acura Navigation System with Voice Recognition™, AcuraLink Real-Time Traffic and Weather™, Acura/ELS Surround® premium audio system and Bluetooth® connectivity will also be available on the all-new model.

The ZDX represents the next

step for Acura in its a d v a n c e -ment to b e c o m i n g one of the top luxury brands and makes a clear state-ment toward the future of

the brand.n

Panoramic Glass Roof

Covered Head Lamps

Luxurious Interior

�Southern Automotive JournalMay 2009

The Buick LaCrosse was named Best in Show and the Cadillac SRX was chosen the Best 2010 model at the AJC International Auto Show by the Greater Atlanta A u t o m o t i v e M e d i a A s s o c i a t i o n (GAAMA).

A f ive-person panel of GAAMA judges chose the GM models over dozens of other candidates and presented the "GAAMA Peach" awards prior to the auto show opening March 13.

"The judging was very close with several candidates gather-ing votes from the panel. But in the end, the Buick LaCrosse and Cadillac SRX were the clear win-ners," said GAAMA President Jim Tucker.

"The 2010 Buick LaCrosse embodies contemporar y elegance," said Brad Flaaen, Regional Sales & Marketing, Buick, Pontiac and GMC . "With its unique design elements , fit and finish, and advanced technology -- the new LaCrosse

GM Models Sweep GAAMA Awards at Auto Showwill certainly provide consumers with a world-class experience. Our award-winning LaCrosse builds on the success of Enclave as the next step in Buick's

revitalization and we thank GAAMA for recognizing this."

"Cadillac boasts a tradition of bold, head-turning design and our 2010 SRX Crossover builds on that reputation," said Jennifer Costabile, Regional Sales & Marketing, GM Premium Channel. "The redesigned SRX being awarded Best 2010 model by GAAMA is proof positive that technical precision blended with oldworld craftsmanship will continue to charm the emotional and pragmatic sides of our luxury con-sumers."

Both vehicles are on display at the auto show through March 22. This was the first year of the awards from GAAMA, a year-old association com-prised of automotive journalists, cor-porate communications specialists, media organizations, auto manufac-

turers and other professionals work-ing in the automo-tive media industry from the greater Atlanta area as well as other near-by cities in the Southeast.

GAAMA is looking forward to expanding the awards program at the 2010 AJC International Auto Show.n

2010 Cadillac SRX - Best 2010 Vehicle

2010 Buick LaCrosse - Best in Show

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The Society of Collision Repair Specialists (SCRS) is in full support of any effort(s) that would require first or third party claimants to receive written disclosure that any damage assessment provided by the insurer is not a written estimate of repair costs, and that the actual cost of repair may differ from the amount reflected in the insurer's damage assessment. We believe this is in the best interest of the consumer because cur-rently, the insurer damage assessments are based only on a "visual inspection" of the damage, and in many cases a visual inspection alone cannot identify the full

SCRS Position on Damage Assessment and Written Cost of Repairextent of actual damage and cost of the repair.

We contend that only the auto body professional performing the repair is in a position to thoroughly inspect, diag-nose and identify the methodology and true cost of the vehicle damage repair. Both the auto body repair facility and the technician have the appropriate training and equipment that allow for a detailed analysis of the damage. By requisite of the training and investment in the equip-ment, it is the auto body repair shop who is able to disassemble or "tear down" the vehicle, when applicable; thereby

allowing the repair professionals to cap-ture enough information to document a thorough written estimate of repair that reflects the true extent of the damage and the cost to repair the vehicle's damage.

SCRS believes a written disclosure to the insurance company's claimant that the insurance assessment is not a written estimate for repair, but is in fact a dam-age assessment that may not reflect the actual cost of the repair is a positive step forward for the consumer and the small businesses throughout the country that perform these types of repairs for the consumer.n

The Automotive Service Association (ASA) announces spon-sored benefit providers Mitchell 1 and Automotive Service Leaders (ASL) are partnering to provide ASA members and the industry with an educational Webinar on ShopMeter, a free ASA ben-efit powered by Mitchell 1. The ASL Showcase Webinar, “ASL Showcase and ASA - Know the Numbers. Use the Numbers,” will take place Thursday, March 26 at noon Central time.

ShopMeter provides useful key performance indicator (KPI) data giv-ing users the chance to see how their shop’s performance stacks up with

Two ASA Benefit Providers Team Up to Bring More Value to ASA Membersother regional shops and compare these metrics with national averages. Armed with this information, ASA members can take proactive steps to increase their business.

“ASA and its benefit providers are dedicated to helping our members weather these tough economic times,” said B.J. Johnson, ASA vice president of membership services. “With pro-grams and business solutions such as this Showcase Webinar, members will get firsthand knowledge of how to take the data from ShopMeter and apply it to their daily operations with the intent of increasing business. Having access to

the data is one thing, gaining insight into real-world applications is quite another. We are thankful to ASL and Mitchell 1 for their partnership in bringing this Webinar to the industry.”

Designed to help today’s shop own-ers and managers easily access the core data necessary to assess shop volume, sales and maximize profits, ShopMeter can be accessed online through the ASA Web site, www.ASAshop.org, in the Members Only section. This product is currently free to all ASA regular mem-bers in good standing. Members may access the product using their six-digit member number.n

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Cash for Clunkers would prema-turely destroy vehicles and their valu-able parts and components, denying more affordable used vehicles to mil-lions of low- and middle-income fami-lies who cannot afford to purchase a new car even with a $3,000 to $5,000 government voucher.

"For families that cannot afford the price of a new vehicle even with a gov-ernment voucher, the Cash for Clunkers program would limit their access to affordable transportation, a must for most working Americans," said Aaron Lowe, vice president of government affairs for the Automotive Aftermarket Industry Association. "Cash for Clunkers may sound good at first, but when you take a closer look, it is clear that the Cash for Clunkers proposal will nega-

Cash for Clunkers' Limits Access to Affordable Used Vehicles for Low- and Middle-Income Families

tively impact car owners, wasting bil-lions of taxpayer dollars."

Steven Levitt, a University of Chicago professor of economics and author of the best-seller Freakonomics, recently wrote about Cash for Clunkers on his New York Times blog: "It also seems to me that any effect on the demand for new cars would be extreme-ly limited. People who drive clunkers are generally not in the market for new cars. Presumably their replacement car will be a used car. The increased demand for used cars will lead to higher prices for used cars, which will push some buyers towards a new car, but the likely impact on new cars would be small."

Congress and states have con-sidered Cash for Clunkers proposals in the past and in many cases have

decided against them. Many legislators have come to realize the unintended consequences of these programs and that they are not a cost-effective use of government money.

"Providing incentives for individu-als to purchase fuel efficient vehicles or to have their current vehicle main-tained would be a better use of fed-eral money," continued Lowe. "The bot-tom line is that Cash for Clunkers is a bad idea and should be rejected by Congress."

Interested parties can send an e-mail in opposition to the Cash for Clunkers program to the Speaker of the House, the Senate Majority Leader and their congressional representatives by visiting www.fightcashforclunkers.org and clicking on "Take Action."n

Southern Automotive Journal May 200910

The Automotive Service Association (ASA) has announced another new tool to assist its members who specialize in collision repair. Under the leadership of Carroll Proctor of A.C. Proctor’s Paint & Body Inc., in Augusta, Ga., ASA’s Collision Division has cre-ated two Stripe Damage Sheets to assist repairers in photographing and docu-menting subtle or minute finish flaws and small dents on vehicles.

Similar to others being distribut-ed around the industry, the ASA Stripe Damage Sheets are designed for use

ASA Publishes ‘Striped Damage’ Tool for ASA Collision Membersduring the photographic process to help document damage on a vehicle for insurance companies and estimators.

“It is exciting to see such a simple tool that works and doesn’t cost a lot of money. Especially during these times, it’s important to document repairs and receive the correct compensation for those repairs,” said Denise Caspersen, ASA Collision Division manager. “These ASA Stripe Sheets are another tool for ASA members that aids in accuracy and acquiring fair compensation.”

The sheets are the latest addition

to ASA’s growing collection of collision tools designed to assist collision repair professionals in their day-to-day opera-tions. Several communication fliers have been created to help ASA collision repair members educate their local insurance representatives and adjustors about cor-rect procedures. These free documents include the “Repaired vs. New Panel,” the “LKQ vs. New Panel” and the “Blend vs. New Panel” and the “Raw vs. Primed Bumper Cover” fliers. Other free items in ASA’s Collision Division Toolbox include a Quarter Panel Refinish Operations

flier, a customizable supplement form, a gross profit calculator and a refinish time worksheet, which is a companion piece to the “ASA Repaired vs. New Panel” flier. In addition, the “Reference Chart of Not-Included Operations When Installing New Replacement Parts” and the “Reference Chart of Not-Included Operations when Installing a Recyclable Part” are available for purchase at www.ASAstore.com.

The new Stripe Damage Sheets are available to members as downloadable PDF documents in the Members Only section of the ASA Web site (www.ASAshop.org.) ASA members may access the Members Only section of the ASA Web site by using their six-digit member number and fol-lowing the prompts in the top right section of the home page, then click on “Collision Division Toolbox.” ASA members may con-tact the ASA membership depart-ment at (800) ASA-SHOP (272-7467), ext. 295, to acquire their membership number.

Nonmembers interested in joining the association or learn-ing more about ASA’s member benefits may contact ASA’s mem-bership department at (800) ASA-SHOP (272-7467), ext. 295. In addition, members and nonmem-bers are encouraged to access ASA’s electronic benefits portfo-lio within ASA OnDemand, which can be downloaded from www.ASAOnDemand.com.n


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The Automotive Service Association (ASA) is announcing a new discount offer from Audatex for ASA col-lision shop owners interested in adopt-ing its Lean Six Sigma for Collision Repair training course.

Audatex North America Inc., a leading global claims solutions provider serving the automotive industry, is offer-ing a 10 percent discount for ASA mem-bers who enter into a new multi-user agreement for the training course. A pricing table is available from your local Audatex sales representative by calling (800) 237-4968.

The 10-module, online course is the first of its kind for the industry and provides a convenient and cost-effective way of learning how to apply proven lean principles specifically to auto collision repair. The self-paced program provides targeted methodologies for cycle-time reduction, waste elimination, and pro-cess improvement that can help quickly improve shop productivity, customer satisfaction and business-growth poten-tial. The course also provides optional continuing education units and Audatex

ASA Announces Audatex Benefit for Lean Six Sigma Online Training Coursecertification.

“ASA thanks Audatex for this dis-count program,” said John Scully, ASA executive vice president. “Lean process-es are becoming increasingly important to collision repairers. The additional flex-ibility of being able to learn the intrica-cies of lean operations online in the shop or from any Internet connection just increases the value of this program.”

Unlike traditional classroom-based Lean Six Sigma training programs or full-day seminars, the Audatex course does not require travel, hotel or meal expens-es - making it economically attractive for collision repair facilities that are just tak-ing the first step toward becoming lean.

“This is a great opportunity to train everyone in your shop for less than $100 per employee,” said David Trissel, associ-ate vice president of process excellence for Audatex. “The course provides com-prehensive coverage of Six Sigma and Lean principles and concepts including 5S, waste, pull, flow, value stream map-ping, mistake-proofing and Kaizen.”

The Audatex course is being used - and lean principles are being imple-

mented - at several collision repair facili-ties across North America, including one that anticipates a 35 percent increase in efficiency and a dramatic decrease in cycle time. A leading U.S. collision repair company with more than two dozen facilities in three states is implement-ing the Audatex course as part of its continuing education and training for all staff.

To learn more about the course, visit www.audatex.us go to Collision Repair Facility Solutions and click on “Lean Six Sigma.” To learn more about the concept of lean, download a free document, “Making the Journey to a Lean Shop,” at www.audatex.us/think-tank.aspx.

“It’s nice to see a program like the Lean Six Sigma package finally delivered to the industry that is not a ‘cookie-cutter’ approach, but focuses instead on theory and principles that can be customized to empower you to bet-ter execute regardless of your collision repair facility size or scope of opera-tion,” said Ray Fisher, ASA-Michigan vice president.n


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Much like the nation's overall economy, the auto-physical damage industry saw a 2008 filled with change, most notably by a global recession and harsh weather. These factors had a major downstream impact on things like erratic fuel pricing and overall driving habits, helping create a 'Perfect Storm in 2009,' the apt subtitle for this year's edition of CCC Information Services Inc.'s Crash Course. Within the pages of the electronic publication, CCC Lead Analyst Susanna Gotsch provides an in-depth look at a dynamic set of forces unleashed in 2008 that were catalysts

CCC Crash Course: Driving Insight for 2009for change, and the impact they may have as we move through 2009.

"All of the information we've gath-ered indicates that insurers and repairers will certainly be impacted by the econ-omy's current recession," said Gotsch. "Some of the contending factors include lower premiums - an aging vehicle fleet potentially leading to more total losses; and greater industry competition - com-panies meeting demands for operation-al excellence or risk survival."

Gotsch highlights opportunities for companies that can adapt and learn how to change their business models in

order to pull ahead of those that simply pull back and wait until growth makes a comeback. In addition, research shows that an evolving consumer demograph-ic is increasingly sensitive to factors such as price and customer service.

"Companies will need to be even more aware of variances among their customer base (by age, demograph-ics, employment situation and geog-raphy) than potentially ever before," added Gotsch. "Using this information to change and grow their business will help companies in this very difficult economic environment."n

The California Air Resources Board (CARB) has adopted the Tire Pressure Program, which is part of the California Global Warming Solutions Act, A.B. 32. The Act creates a long-term plan for California to reduce green-house gas emissions.

According to CARB, the Tire Pressure Program, which will go into effect July 1, 2010, will annually:

• Eliminate 700,000 met-ric tons of greenhouse gas emissions

• Reduce the state’s fuel consumption by 75 million gal-lons

• Extend the average tire’s useful life by 4,700 miles

The California Air Resources Board (CARB) states this program will save money, gas and lives. This program will require California’s auto-motive repairers to check the tire pressure of every vehicle they service. The tire pressure check requirement will apply to smog check stations, engine repair and oil service provid-ers. Collision repair, glass and car wash facilities are excluded from compliance.n

CARB Adopts Tire Pressure Program


The Automotive Service Association (ASA) has announced a new and timely tool to help explain extended service plans to consum-ers. “Extended Service Plans (ESPs)/Extended Warranties - Consumers’ Guidelines to ESPs” is available for free to consumers at www.ASAshop.org. With research indicating that more motorists are keeping their cars longer and getting them serviced, as opposed to purchasing new vehicles, this docu-ment helps educate motorists about the different types of extended service plans and how to select the right one to meet their needs.

ASA Publishes Consumer Guidelines for Extended Service Plans“Before making a decision on

whether an extended service plan is right for your vehicle, consumers need to do their homework. ASA’s ‘Consumers’ Guidelines to ESPs’ is designed to help today’s motorists be proactive in their vehicle maintenance and coverage choices, and better understand their options,” said Robbie Addison, ASA’s Mechanical Division manager.

The association created this document under the guidance of ASA’s Mechanical Division Operations Committee and its Extended Service Plan Advisory Subcommittee. Designed to educate consumers who may be con-

sidering the purchase of an ESP for their vehicle, the brochure addresses such topics as finding the right coverage and repair facility, when to purchase an ESP, types of coverage available and how the claims process typically works. These topics, along with many other tips, are included in the free document.

A PDF version of the ESP guidelines is currently available on the home page of the ASA Web site www.ASAshop.org and will continue to be accessible in the Automotive Tips section. To learn more about ASA, call (800) ASA-SHOP (272-7467), ext. 295, or visit www.ASAshop.org.n


S u b a r u is revving up p e r f o r m a n c e and handling in its iconic All-Wheel Drive Impreza WRX model for 2009. P e r f o r m a n c e is boosted to a new level in the 2009 WRX thanks to a 265 h o r s e p o w e r turbocharged i n t e r c o o l e d Boxer engine, retuned suspen-sion and wider, l o w e r- p r o f i l e summer per-formance tires. WRX enthusi-asts will quickly identify the 2009 models by the STI-type grille and standard Aero Package. The 2009 Impreza WRX is available with a 5-speed manual transmission only.

The goal of the 2009 WRX team was termed “Kyo-Ka” (translated from Japanese as “strengthening”). To achieve this goal, Subaru engineers thoroughly revamped the performance character of the WRX for 2009. A larger turbocharger increases boost to 13.3 psi from 11.4 psi in the 2008 model, and a new larger-diameter exhaust uses a low-density catalyst for reduced back-pressure. As a result, the 2009 WRX engine produces 265 horsepower at 6,000 rpm and 244 lb.-ft. of peak torque at 4,000 rpm – significant increases from the 224 horsepower and 226 lb.-ft. in the 2008 version. Fuel economy is an EPA-estimated 18 mpg city / 25 mpg highway, compared to 19/24 for the 2008 WRX model.

The Impreza WRX debuted an all-new platform for the 2008 model year, featuring a longer 103.1-inch wheel-base and an all-new double-wishbone rear suspension system. Revised sus-

pension tuning for 2009 further bol-sters WRX’s street performance creden-tials. The standard 17 x 7-inch alumi-num alloy wheels now wear 225/45R17 summer performance tires, compared with 205/50R17 all-season tires used on the 2008 WRX. Vehicle D y n a m i c s Control (VDC), a stability and traction con-trol system, is standard on all Impreza models for 2009.

S u b a r u s i g n i f i c a n t l y re-tuned the suspension on the 2009 WRX, resulting in sharper turn-in and more responsive handling overall. Front upper strut mounts are adopted from the STI. The front spring rate is 43-percent stiff-er, and the rear spring rate is 42-percent stiffer. Diameter of the stabilizer bars is

also increased, from 20 mm to 21 mm in front and from 15 mm to 16 mm in the rear. S u s p e n s i o n damping was also re-tuned. Because the wider tires used on the 2009, a new damper valve was also added to the steering gear-box to ensure a smooth and high quality steering feel-ing.

P l a c i n g the engine slightly lower in the chas-sis than in the previous-gen-

eration Impreza models helped lower the center of gravity in the new Impreza platform, enhancing steering response. With the Subaru Dynamic Chassis Control Concept (DC3), Subaru opti-

mized all e l e m e n t s of the I m p r e z a ’s chassis to deliver a better bal-ance of h a n d l i n g r e s p o n s e , ride qual-ity, quiet-ness and overall trac-tion per-

formance than offered by competitive vehicles.

The WRX interior introduced new comfort and spaciousness for 2008,

Subaru Boosts 2009 Impreza WRX To 265 Horsepower

WRX Please Turn to Page 21


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Photos are for illustrative purposes only and are based upon the latest information available. European vehicles or product may be shown. Vehicles may also be picturedwith non-US or optional equipment. We make reasonable efforts to provide accurate information but we do not provide a warranty of accuracy. Consult your authorizedBMW center or www.bmwusa.com for more information. ©2005 BMW of North America, LLC. The BMW name and logo are registered trademarks. All rights reserved.

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100 Years of Auto Shows in Atlantaincluding crew cab and back seat televi-sions. Another RAM innovation is com-ing in 2011, when Hybrid and diesel mod-els will be available for the Ram 1500 model.

Chrysler also featured the Town and Country

EV (Extended Electric Vehicle),

which can go 40 miles on battery alone and boasts a range of

400 miles. Frank Klegon, Executive Vice President - Product Development for Chrysler said, “Now, with ENVI's Range-extended Electric

Vehicle power train, Chrysler is reinventing

America's favorite mini-van."

Minivans weren’t the only thing mini at this year’s

show. Smaller cars such as the Honda Fit, Mini Cooper, Nissan Versa and several

m o d -els of Smart C a r

w e r e available

for devotees of small, fuel efficient cars to pon-der as their next purchase. But perhaps the most unique cars at the show weren’t for sale at all, and were so small that chil-dren were heard asking their parents for one of the “toy cars”. The 2009 Atlanta Journal-Constitution International Auto Show featured a unique exhibit of antique European “microcars”. These tiny cars

BY Ami Vonesh

2009 marked the 100th anniver-sary of the first Auto Show in Atlanta and the Southeast. Appropriately, the 2009 Atlanta Journal-Constitution International Auto Show moved back into its accustomed space in Hall B of the Georgia World Congress Center. Held March 14-22, the show was one of the larg-est in the country. While last year’s show was displaced by the tornado which ripped through downtown Atlanta, this year’s show seemed determined to fight off the inclement eco-nomic weather that has struck the automotive industry.

Over 35 manufactur-ers were represented at the show, including Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hummer, Hyundai, Infiniti, Jeep, Kia, Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, Mini, Nissan, Pontiac, Saab, Saturn, Scion, Smart Car, Subaru, Toyota, Volkswagen and Volvo.

With over 600 new cars, trucks and SUVs, the Atlanta Journal–Constitution International Auto Show featured new models for 2010, such as the Cadillac SRX Crossover & CTS Sport Wagon, Chevrolet Equinox, the highly customizable KIA Soul, Lincoln MKT, Ford Fusion Hybrid, and the redesigned Buick LaCrosse. Other models of note were the Ford Taurus, F-150 Raptor, the revamped Ford Mustang, the Mercury Milan Hybrid and new Mazda 3 models rounded out the selection.

Of particular interest were the 2010 Buick LaCrosse, which received the Greater Atlanta Automotive Media Association’s Best in Show award, and the Cadillac SRX Crossover, which garnered the Best 2010 Model award. Other 2010

models which drew a “Wow” response were the redesigned Ford Taurus, whose sleek new lines and available S.H.O. (Super High Out-put)options may propel it to the top of the “must have” list for Ford aficionados.

One design standout was Nissan’s Cube

Krom model, which fea-tures an asymmetri-

cal rear “fridge” type door, over 40 available accessories, and available 122 h.p. CVT. Aimed at the under 30 group, the Cube also has a 20 color interior illumination system.

Hyundai’s sleek new flagship model, the 2009 Genesis, comes in both a coupe and a sedan. The Genesis, named 2009 North American Car of the Year, has also won awards from Fortune magazine, among others. The coupe, with 306 hp and rear-wheel-drive archi-tecture, is geared to give more expensive cars a run for their money.

As always, trucks and SUVs came in for their fair share of attention, too. Chrysler’s 2010 Dodge Ram Heavy Duty model has upgraded interior materi-als and more options that ever before,

100 Years in Atlanta Turn to Page 23

2009 Ford Taurus

Nissan Cube Krom

2009 smart fortwo

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During the seventh International Car Training Institute (CTI) Symposium for Innovative Automotive Transmissions in Berlin, over 40% of participants responding to an on-site survey pre-dicted dual-clutch technology will be the leading transmission by the year 2020. Other transmission technolo-gies, including conventional step-ratio automatic, continuously variable, man-ual/automated manual, and completely new systems only rated 10% - 15% each among participants. Approximately 1,000 transmission experts from around the world participated in the sympo-sium.

Interest in dual-clutch transmis-sions is particularly strong among OEMs in Europe and major growth markets in Asia, China in particular. Worldwide, BorgWarner projects production of dual-clutch transmissions to grow an average of 42% year-over-year, from approximately 600,000 transmissions in 2008 to five million in 2014. BorgWarner also expects to supply DualTronic(R)

Dual-Clutch Technology Voted Transmission of The Future at CTI Symposiumcontrols technology, dual-clutch tech-nology or both in over 80% of the dual-clutch transmissions produced world-wide in the next six years.

A leader in the globalization of dual-clutch transmission technology for ten years, BorgWarner’s family of DualTronic(R) technologies combines the efficiency of a manual gearbox with the functionality of a fully automatic transmission, delivering seamless pow-erflow, improved fuel efficiency and a fun-to-drive experience. Supported by manufacturing capacity at its facili-ties in the United States, Germany, France, the United Kingdom and China, BorgWarner’s first-to-market position in dual-clutch transmission technology is driven by awarded business from trans-mission and vehicle makers around the world, including programs with VW, Audi, Bugatti, SAIC and Nissan as well as Getrag programs with four global auto-makers. BorgWarner is currently working on over 25 programs with transmission and vehicle makers around the world.

Organized by Germany’s highly regarded Car Training Institute, the sym-posium gathered transmission experts from Europe, Asia and the United States to discuss how new vehicle and drive concepts, increasing energy costs and consumer purchasing power will influence transmission development. Several technical presentations focused on dual-clutch transmissions, including presentations from BorgWarner, Audi, BMW and Getrag. About 90 exhibitors presented the latest developments at the accompanying trade exhibition, where BorgWarner’s display rated first among visitors.

A trusted supplier to virtually every automatic transmission manufacturer in the world, BorgWarner Transmission Systems produces “shift quality” com-ponents and systems including one-way clutches, transmission bands, friction plates and clutch module assemblies as well as transmission solenoids, control modules and integrated mechatronic control systems.n

The California Air Resources Board (CARB) hearing to consider the Cool Cars and Test Procedures regulation of Assembly Bill 32 has been rescheduled for June 25-26, 2009. It was originally scheduled for March 26-27, 2009.

Assembly Bill 32 - the California Global Warming Solutions Act - was

CARB Postpones Hearing on Cool Car Strategiesestablished in 2006 to reduce green-house gas emissions by 2020. The provi-sion of the legislation referred to as the Cool Cars and Test Procedures regula-tion is to be in place by Jan. 1, 2010. The regulation is meant to reduce the solar heat gain in a vehicle parked in the sun. A cooler vehicle will decrease the use of

air conditioning, thus decreasing carbon dioxide emissions.

The hearing will discuss several different approaches, some of which include reformulation of paint, parked car ventilation and solar reflective win-dow glazing.n


and for 2009 it gains new WRX-exclusive carbon black check-ered upholstery accented by red stitching. The standard tilt and telescoping leather-wrapped steering wheel is accented by red stitching and standard aluminum-alloy pedal covers now include the driver’s footrest.

P e r f o r m a n c e - d e s i g n front seats integrate the back-rest and head restraint into a single structure. The sporty instrument panel features elec-troluminescent gauges with indicator needles that sweep the gauge faces upon engine

startup. The compact layout of the double-wishbone con-

figuration helps to minimize intrusion into the cargo area, providing a wider and deeper luggage compart-ment. On the 5-Door WRX, the wide and flat load floor can accommodate two Tour-size golf bags with the rear seat backs in the upright position. In the WRX sedan, which is 4.5-inches longer than the previous-genera-tion Impreza sedan and 6.5-inches longer than the new 5-Door models, the extra space provides for a larger, deeper trunk that can accommodate three Tour-size golf bags. In all WRX models, a 60/40-split folding rear seat further boosts cargo capacity and convenience.

Standard Symmetrical All-Wheel Drive, which forms the common core technology on all Subaru models, gives the Impreza WRX a significant handling perfor-mance advantage over front-wheel drive competitors. Symmetrical All-Wheel Drive is a complete system com-prised of the Boxer engine and the full-time power distri-bution system (which varies by model and transmission). The aluminum Boxer engine and simple, symmetrical drivetrain layout help to lower the car’s center of gravity, which in turn contributes to its handling characteristics.

The 2009 Impreza WRX employs a viscous coupling locking center differential that distributes torque 50:50 front:rear. Should slippage occur, this system transfers more power to the wheels with the best traction.

The available navigation and information center in Impreza WRX is the focal point of the center console. The navigation screen is located at the top of the dash-board for improved visibility and ease of use. With the navigation system, the center console provides an input for MP3 players as well as RCA-type video jacks that can accommodate portable gaming devices. These can be displayed on the navigation screen when the vehicle is parked. n

Southern Automotive Journal (ISSN: 1092-6321) is published monthly by Southern Automotive Journal Inc. P.O. Box 675097, Marietta, Ga 30006-0009.SAJ accepts no responsibility for the opinions, views statements of the authors or for claims made by advertisers. Views expressed by writers are not necessarily those of the publication. Subscription: $12.00 per year. No representation is made as to the accuracy or the complete-ness of the information provided by this publication. Entire con-tents copyright 2009. All rights reserved.

ContributorsDennis Martin

Ami VoneshJoyce Ethridge

Russ Heaps

Southern Automotive Journal

P.O. Box 675097Marietta, Ga 30006-0009

(770) 321-9920E-Mail

[email protected]

Volume 13 Issue No. 5

Jim TuckerPublisher

Michele TuckerEditor

WRX From Page 14


Audatex North America, Inc., a leading provider of software and ser-vices for the automotive claims process-ing industry, has launched a redesigned Online Training Center--the latest ele-ment of its award-winning, accredited continuing education program.

The free-to-access Online Training Center provides a convenient venue for earning I-CAR(R) points and continuing education units (CEUs), while also help-ing Audatex customers fully leverage their Audatex software solutions. It is a one-stop resource for Audatex product reference guides, FAQs, self-paced com-

All-New Audatex Online Training Center Makes it Easier than Ever to Earn I-CAR Points, Attain CEUs, and Get Audatex Software Training

puter-based training, and live virtual instructor-led training. Last year, it was accessed over a quarter million times.

Enhancements introduced with this launch include:

•improved, user-friendly look and feel

•popular document tracking•streamlined document naviga-

tion and loading•faster online course registration

and access•enhanced support for French and

Spanish-speaking clientsAlong with this launch, a new

Audatex Master Proficiency Certificate is attainable after successful comple-tion of several different training compo-nents. In addition, three virtual classes offered on the Audatex Online Training Center offer 0.25 I-CAR points and 0.2 CEUs upon successful completion. They include: Autosource - Basic Conditioning, Audatex Estimating - Understanding the Labor Database, and Audatex Estimating - Understanding the Refinish Database.

“The Audatex Online Training Center is very convenient and easy to use,” said Bob Jonkman of Jonkman Garage in Demotte, Indiana. “With the

live virtual classes, I can sit in my office and par-ticipate in a real class. I can ask questions of the trainer and talk live with other shop owners and technicians who may have questions and sug-gestions during the class. I can spend an hour in my office attending a webi-nar on a specific topic of interest to me, rather than traveling to a semi-nar and spending half a day away from work or an evening away from my family.”

Jim Kinsherf, Vice President of Service Delivery for Audatex North America, said, “We are excited to launch a redesigned Online Training Center that will help our clients position themselves for success in today’s demanding mar-ketplace. We encourage all Audatex users to take advantage of this free resource to earn I-CAR points and CEUs, and to ensure they’re reaping maximum benefit from their investments in Audatex solutions.”n


100 Years in Atlanta From Page 18

were produced in post WWII Europe at a time when gasoline and raw materials were at a premium. The cars came to the show from Georgia’s own Bruce Weiner Microcar Museum, located in Madison, Georgia. The museum holds the w o r l d ’ s l a r g e s t col lec-tion of micro-c a r s , w i t h o v e r 3 0 0 vehicles.

T h e show was kicked off by the annual preview party, “A Night of Cars and Stars”, a charitable event which raises money for Children’s Healthcare of Atlanta and the When Everyone Survives (WES) Foundation. Stars who support-ed this event included 11 Alive’s Sam

Crenshaw, Randy Cross from CBS Sports, football players D.J. Shockley, Michael Haynes, Kent Hill, David Marshall, Jim Nemeth, Tommy

N o b i s

and Dewey McClain.

F o r m e r Atlanta Falcon

Dewey McClain said, “I am always glad to help

out the great people at Children’s Healthcare of Atlanta. I know from first hand experience with my grandchildren that they do great work.”

Football wasn’t the only sport rep-resented by the stars. Georgia Golf Hall of

Famer Charles Harrison,

O l y m p i c r u n n e r M e l v i n

Pender, and former Atlanta Hawks Star Dan Roundfield all made appearances in support of these two special charities.

The 2009 Atlanta Journal–Constitution Auto International Auto Show was sponsored by the Atlanta Journal-Constitution AJC Cars, and was produced by the Metro Atlanta Automobile Dealer’s Association. MAADA is made up of more than 170 franchised new car and truck dealers from the 18 county Metro Atlanta area.n

D.J. Shockley, Falcons QB, and fan

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Versa Please Turn to Page 30

The Nissan Versa enters its third year of production in 2009, continuing its strong appeal in the marketplace among buyers seeking fuel efficien-cy without sacrificing performance or roominess.

The Nissan Versa enters its third year of production in 2009, continuing its strong appeal in the marketplace among buyers seeking fuel efficien-cy without sacrificing performance or roominess. Versa again offers one of highest standard horsepower/torque ratings and the largest interior in the entry-level segment – along with excel-lent quality, reliability and durability. Fuel economy is rated at 27 mpg City/33 mpg Highway when equipped with the Continuously Variable Transmission.

“Since its launch in the 2007 model year, the Nissan Versa has become the smart choice for a wide range of buyers seeking its breakout combination of outstanding roominess, comfort, fuel efficiency, style, safety and versatil-ity,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America. “But great value and a low cost of ownership is just one part of the 2009 Versa’s story – it’s also a

2009 Nissan Versa Hatchback And Sedan Offer Perfect Blend Of Economy, Performance, Roominess And Durability

great driving car around town or on the open road.”

The front-wheel drive Versa is offered in two body styles, a 5-door hatchback and 4-door sedan – each available in two well-equipped models, the Versa 1.8 S or the Versa 1.8 SL.

The exterior of the Versa Hatchback and Sedan, with their long 102.4-inch wheelbases and short front and rear overhangs, feature a dynamic look and attention to detail, as seen in the large halogen headlights, signature Nissan grille and large taillights. The Versa exteriors also feature body-color front and rear bumpers and body-color dual remote-controlled outside mirrors. Versa has a coefficient of drag of 0.31.

“Versa’s expressive styling is another one of its strong selling points, exceeding the usual expectations in class, with a touch of sophistication and, definitely, quality,” said Castignetti. “Versa’s crisp, youthful body forms and long rooflines suggest both the roomi-ness inside and Versa’s performance capabilities.”

All 2009 Versas feature a stan-dard 16-valve 1.8-liter DOHC 4-cylinder engine and a choice of three transmis-

sions: an available Nissan Xtronic CVTÔ (Continuously Variable Transmission) (Hatchback SL model), available 4-speed electronically controlled automatic with overdrive (optional on Hatchback and Sedan S models, standard on Sedan SL) or 6-speed manual transmission (Hatchback and Sedan S models).

With 122 horsepower and 127 lb-ft of torque, the 1.8-liter engine is power-ful and responsive, while also delivering excellent fuel economy. EPA fuel econ-omy is rated at 27 mpg City/33 mpg Highway with the CVT transmission; 24 mpg City/32 mpg highway with the 4-speed automatic transmission; and 26 mpg City/31 mpg Highway with the 6-speed manual transmission.

The Xtronic CVT, unlike conven-tional stepped gear automatics, oper-ates as essentially “one gear” through use of a belt and two pulleys. By infinite-ly varying the working diameters of the two pulleys, the transmission eliminates the “steps” between gears, resulting in a smoother, more efficient operation by keeping the engine in its optimum power range under a variety of driving

2�Southern Automotive JournalMay 2009

The Cash for Clunkers bill (H.R. 1550), which is touted as having long-term environmental benefits, could actually do much more harm than good to the environment if the bill is passed, according to Aaron Lowe, vice president of government affairs for the Automotive Aftermarket Industry Association (AAIA).

“Proponents of the Cash for Clunkers bill say that it will benefit the environment because it will take older cars off the road, replacing them with new, more fuel efficient vehicles,” said Lowe. “However, there is an inherent problem associated with this theory. What will become of all these old cars? The answer you don’t hear from the backers of Cash for Clunkers is that these scrapped vehicles will more than likely be sent to landfills, creating more pollution, not less.”

Congress and states have con-sidered Cash for Clunkers proposals in the past and in many cases have decided against them. Many legisla-tors have come to realize the unin-tended consequences of this program and that they are not a cost effective use of government money. In fact, the Cash for Clunkers amendment to the United States Senate stimulus pack-age was withdrawn from the bill prior to its passage.

“Providing incentives for motor-ists to have their current vehicles maintained for fuel efficiency would be a better use of federal money that would also benefit the environment,” continued Lowe. “Cash for Clunkers might look good on paper, but in reality it has many unintended, irre-versible consequences and should be rejected by Congress.”

Interested parties can send an e-mail in opposition to the Cash for Clunkers program to the Speaker of the House, the Senate Majority Leader and their congressional repre-sentatives by visiting www.fightcash-forclunkers.org and clicking on “Take Action.”n

‘Cash for Clunkers’ Promises to Expand

Landfills


Sons Honda Moved into its all-new Dealership

Sons Honda105 Sons DriveMcDonough, GA 30253

Parts Department Hours: 7:00 a.m. -- 6:00 p.m. Monday through Friday8:00 a.m. -- 4:00 p.m. Saturday

Phone# (678) 572-1011Fax# (678) 572-1050

Established: 2007

Owner: Sons Automotive Group

Value of Inventory: $170,000.00

Kevin KrausParts Manager

by Russ HeapsOnly a few months have

passed since Sons Honda moved into its all-new store situated on 12 acres along Highway 81 in McDonough, Georgia in late November of last year, but in that time Kevin Kraus and his dedicated parts-department team have been breaking sales record after sales record. The current economic conditions notwithstanding, the wider variety of parts and the greater depth of inventory are trans-lating into big sales gains for his tight-knit crew. Where the parts department of the previ-ous location was maxed out at $150,000 of inventory, the new, larger warehouse of 10,000 square feet created an oppor-tunity for expanding inventory and wholesale service area.

A 10-year veteran of the automotive industry, Kraus rose through dealership ranks learn-ing the business from the bot-tom up. All but the first year of his experience has been with Honda where he began as a parts delivery driver and steadi-ly climbed the ladder. “In six months I made counterman,” he explained, “then assistant parts manager and finally parts manager.” His promotion from counterman to assistant man-ager required just 90 days – a meteoric rise by any measure.

Having trained and worked with Kraus at Sons Honda’s previous Griffin loca-tion, assistant manager Bryan Moody and seasoned counter-man John Freeman were well prepared for the additional workload and responsibility the larger facility entails. Kraus’s praise for this energetic duo reflects the pride he takes in the

Fill Rate: +96%Website: www.sonshonda.com

E-mail: [email protected]

"All of the elements (for suc-cess) are now in place, a well-trained team, a more centralized location, new store, larger parts depart-ment and expanded inven-tory."

Southern Automotive JournalMay 2009 2�

team spirit he has developed. Both Moody and Freeman have completed all the off-site and in-store classes and instruction, as well as passed the battery of exams necessary to place them among the elite of Honda associates as Honda Platinum Certified. Of Moody Kraus said, “Bryan is a hard worker and has evolved into an excellent parts per-son who could easily work his way into managing his own parts department.”

Freedman, who had logged counter time at another Honda store before join-ing Sons Honda, has a grasp of the Honda wholesale parts business that only comes with years of experience. “John possesses an abundance of Honda knowledge and does whatever is needed to get the job done,” Kraus said.

Rising to the challenge the larger parts department presents – its 10,000 square feet of space is four times that of the previous location’s parts department – Kraus’s team has taken full advantage of some new tools to grow the busi-ness. A new bar coding system allow-ing the scanning of parts has signifi-cantly streamlined inventory oversight and ordering. “Scanning parts provides improved accuracy,” Kraus said. “We’ve got a better handle on what we have and what we need.”

A second delivery driver has also joined the team. Because Sons Honda co-ops its drivers with Sons Acura and Sons BMW, its delivery fleet is, in essence, three trucks rather than two. Early each morn-ing Kraus’s two delivery drivers meet with the driver from Sons BMW at Sons Acura where they rearrange their cargo based on delivery areas. Each truck delivers wholesale parts for all three dealerships into a pre-assigned area. “That means we don’t have two trucks delivering to the same shop,” Kraus explained. “It’s more efficient and we cover more ground that

JohnFreeman

BryanMoody

Joshua King

way.”One of the advantages of the deal-

ership’s relocation, in Kraus’s estimation, is that it is now much closer to metro Atlanta. This not only makes it more con-venient for customers to visit, but serves to expand the parts department’s prima-ry service area. It is a region that includes metro Atlanta, Macon, Madison and as far north as Kennesaw. Kraus is determined to leverage his larger inventory and more centralized location to expand his market and ultimately sales.

“Since we’ve been in our new loca-tion,” he said, “We’ve doubled our sales. I am convinced there is unlimited poten-tial for growth. The current economy is making things a little tougher, but we are overcoming that. We have been increas-ing the wholesale business; that’s been the key. Here’s a good example of what’s been going on: In March 2009 we did nearly eight times the wholesale busi-ness that we did in April 2008. The sky is the limit.”

The expanded inventory has posi-tively affected the fill rate. When we last visited with Sons Honda the fill rate was around 92 percent. “We have better than a 96 percent next-day fill rate for any part that is ordered from us as late as 4:00 PM,” Kraus stated.

Of course, success is based on much

more than square footage and shelves of inventory; it requires solid customer ser-vice. To this end Kraus has ensured that each team member can fill in at any posi-tion in the department. Everyone pulls parts, everyone delivers parts, and every-one is able to service customers.

With the relocation the entire ser-vice department has grown. Where there were only 10 service bays at the old store, there are 24 at the new location. There is also a two-lane quick-lube center that can accommodate up to four vehicles at a time. “This means the service department can handle a lot more vehicles per day. Not only is that good news for our service customers, it’s good for the parts depart-ment,” Kraus added.

Kraus believes he has been given an unsurpassed opportunity to succeed. For him and his well-trained team, the more centralized location, new store, larger parts department and expanded inven-tory combine to provide unlimited poten-tial. “All of the elements are in place,” he said. “The Sons Automotive Group gives us all the tools we need to succeed.” This includes the new 678-572-1011 dedicated parts line that simplifies the customer’s efforts to get his questions answered and his parts needs fulfilled.n

Justin Stephens


House Bill 1880, the National Insurance Consumer Protection Act, has been introduced in the U.S. House of Representatives. Reps. Melissa Bean, D-Ill., and Ed Royce, R-Calif., co-wrote the bill to create a uniform, modernized fed-eral insurance system.

The purposes of this Act are:• to ensure the financial stability

and integrity of national insurers, nation-al insurance agencies and national insur-ance producers through a comprehen-sive system of national supervision and

Bill Would Establish Federal Insurance Regulatory Systemregulation; and

• to ensure the fair and equitable treatment of policyholders, claimants and other consumers served by national insurers, national insurance agencies and national insurance producers.

Fundamentally, H.B. 1880 would establish a national system of regulation and supervision for insurers, insurance agencies, and agents and brokers. Insurers, agencies, agents and brokers would be able to elect national or state regulation, charters and licenses. An independent

Office of National Insurance would be created within the Department of the Treasury, and a commissioner would be appointed by the president.

The national insurance commis-sioner would issue charters for national insurers for life insurance, property and casualty and reinsurance. The underwrit-ing of life insurance and property and casualty would become separate, though holding companies would be allowed to own both types of insurers.

All state and national insur-ance commissioners would be required to share information with a systemic risk regulator. The sys-temic risk regulator would make corrective action recommenda-tions to the commissioner or state commissioner to take action to mitigate or avoid actions taken by an insurer or affiliate that would have adverse effects on economic conditions and financial stability. The national insurance commis-sioner would be able to require that an insurer is nationally char-tered.

“This is one of the more aggressive insurance reform bills introduced in the Congress,” said Bob Redding, the Automotive Service Association’s (ASA’s) Washington, D.C., representative. “This bill continues to push insur-ers to be regulated at the fed-eral level. The Automotive Service Association supports the federal regulation of the insurance indus-try. ASA will continue to work with the House Financial Services Committee toward a federal insurance regulatory system that includes property and casualty insurance.”

Bean said, “The complex-ity of the modern financial sys-tem of insurance conglomerates and holding companies cannot be adequately overseen by the state-based system, as shown by recent events. Insurance regula-tion reform that protects consum-ers and investors must be included as Congress moves ahead on com-prehensive regulation reform of the financial services sector.”n

STEVE

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The American Recovery and Reinvestment Act of 2009 provides a number of provisions intended to jump-start lending to small businesses. However, as Rep. Nydia M. Velázquez, D-N.Y., chairwoman of the House Committee on Small Business, pointed out in her letter to Karen Gordon Mills, the new head of the Small Business Administration (SBA), "It has now been 51 days since the president signed these measures into law. Given the current economic climate, it is critical that these programs get under way."

Congress estimated that cer-tain programs would be up and run-ning between 15 and 30 days after President Barack Obama signed the Stimulus Plan of 2009. In response to Velázquez's letter, an SBA spokesman said that the SBA is moving as quick-ly as possible to get these programs moving.

The American Recovery and Reinvestment Act of 2009 provides several different options for small busi-nesses to benefit from the stimulus package. It specifically includes:

• Fee Reductions.• Economic Stimulus Lending

Program: For a period of 12 months from the date of enactment of the leg-islation, the amount of a loan that the SBA may guarantee is increased up to 90 percent of a qualifying loan made to an eligible small business.

• Secondary Market Guaranty Authority: For a period of two years from the date of enactment of the legislation, the SBA may guarantee pools of first mortgage loans made in conjunction with SBA-guaranteed Community Development Lending Program financing if the pools are to be sold to third-party investors.

• Community Development Lending: This section authorizes the SBA to refinance a limited amount of existing debt with SBA-subsidized community development loans if the project being financed involves expan-sion of a small business.

• Small Business Investment Company Program Amendments: This

House Small Business Committee Chair Pushes Urgencyon SBA Lending to Small Businesses

section provides that effective on its enactment, an individual small busi-ness investment company may have an outstanding amount of SBA leverage equal to the lesser of $150 million or 300 percent of its private capital, which is an increase from the current limit.

• Small Business Stabilization Loan Program: Small businesses experienc-ing immediate financial hardship and experiencing difficulty repaying an exis-tent SBA-guaranteed loan. These loans would have 100 percent SBA guarantee, have interest fully subsidized and be amortized over five years with the first

payment not due until one year after the loan is disbursed.

• Secondary Market Loans.Although all of these measures

are aimed at jump-starting lending to small businesses, they have not been issued yet. Velázquez empha-sized urgency in her letter: "Given the unprecedented size and scope of the problems in our credit markets, it is doubtful that these steps alone will be sufficient. For that reason, the SBA must expeditiously implement these provisions as Congress intended and instructed in the Stimulus Act."n


Why Setttle For Only Part of Your Delivery Area?

We've Got You Covered

Call Jim Tucker at 877-791-9972

March 2008

Supplier Spotlight


P.O. Box 675097Marietta, Ga 30006-0009

(770) 321-9920

Scion xD

Sons Acura

CR-Z Please Turn to Page 9

Audi TT

MECHANICAL NEWS

DEALER NEWS

COLLISION NEWSSCRS Continues Efforts to

Protect Repairers DataI-Car Refocuses Itself With

Volunteers And Program Instructors

House Judiciary Subcommittee Holds

Design Law Hearing

ASA Opposes State Parts

Certification LegislationHouse Judiciary Subcommittee Holds

Design Law HearingHyundai Motor America

Implements OEConnection’s D2d

Express® Technology

Making its North American debut,

the CR-Z is a next-generation lightweight

sports car concept equipped with Honda’s

original gas-electric hybrid system that

achieves both clean performance and a

high level of torque. The CR-Z stands for

“Compact Renaissance Zero” - an expres-

sion intended to capture the idea of a

renaissance in the design of compact cars

that begins anew from fundamentals. The

design research model of a lightweight

hybrid sports car features advanced tech-

nologies that deliver elevated driving per-

formance while reducing the vehicle’s envi-

ronmental footprint.Designed to be futuristic and dynamic,

the CR-Z combines powerful performance in

Honda Introduces the CR-Z Hybrid Vehicle Introduce

Next-Generation Green Cars

December 2007

Supplier Spotlight


P.O. Box 675097

Marietta, Ga 30006-0009

(770) 321-9920

MECHANICAL NEWS

DEALER NEWS

Audi S4 Cabriolet

COLLISION NEWS

Jim Ellis Porsche

I-Car Announces Industry-

focused Re-organization

CARS 2007 'Best Yet' with

16 Education Sessions,

Networking, Expanded

Exhibitor Showcase

Final Regulation Order

Approved for OBD-II,

Emission Warranty

Regulations

5th Anniversary

of Service Information

Agreement

Georgia Resident Named

Semifinalist in National

Hero Award Program

One Millionth Alabama-

Built Mercedes-Benz

Vehicle Rolls Off the

Production Line

Kubura Please Turn to Page 6

Mercedes-Benz E-Class

The essence of Mazda’s Zoom-Zoom

spirit is providing customers with stylish,

insightful, spirited products capable of enrich-

ing their lives in exciting ways. At this year’s

North American International Auto Show,

Mazda is presenting Kabura, a design concept

that ventures beyond the compact sports

coupe norm to explore several fresh ideas that

could appear in future production models.

To deliver the true “Soul of a Sportscar”

that is the essence of every Mazda, Kabura

incorporates the front-engine, rear-drive lay-

out universally admired by driving enthusi-

asts and long delivered by Mazda’s MX-5 and

rotary-engined sportscars.

To support youthful lifestyles,

Kabura stretches the bounds of interior

versatility in radical directions. Replacing

the typical 2+2 layout is a clever 3+1

arrangement which establishes a new

interior concept giving greater passen-

ger comfort versus a traditional coupe

without increasing weight or size.

Obliging spur-of-the-moment adven-

tures and shopping sprees, all passen-

ger seats fold flat to make way for snow

Mazda Kabura Concept: Redefining

The Compact Sports Coupe

The Spring 2007 Collision

Industry Conference will be held

at Atlanta

April 11th and 12th

U.S. Senate, House Offer

Bipartisan Antitrust Law

Legislation

Mitchell 1 Accepting

Applications for its 2007

Automotive Technology Student

Scholarship GM Extends its Warranty on

Performance Parts

Huntsville Dealer Gets Time

Quality Award

Cars That Warn Each other

of Impending Danger

Toyota To Build

Highlanders in Mississippi

March 2007

Supplier Spotlight


P.O. Box 675097

Marietta, Ga 30006-0009

(770) 321-9920

MECHANICAL NEWS

DEALER NEWS

SATURN AURA

United BMW

Nissan Frontier 4x4

COLLISION NEWS

FJ Holden Please Turn to Page 6

A wild 21st Century hot rod reincar-

nating Australia's most fam

ous car, the FJ

Holden, was unveiled at the 2005 Australian

International Motor Show in Sydney. Efijy is

a radical pillarless custom coupe boasting V8

Supercar power under the bonnet, Chevrolet

Corvette underbody and state-of-the-art

automotive technology throughout.

The ‘Soprano Purple' paintwork high-

FJ Holden

A Wild 21st Century Hot Rodlights its curvaceous 201.3-inch body,

reinterpreting the classic design cues

of the iconic 1953 FJ Holden. It delivers

retro, mum

bo and gizmos in one glori-

ous package.

Design Philosophies

Holden Chief Designer and Efijy

Half Page Full Color

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Buyer’s Guide ListingThe Source Shops Use Month After

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Suppliers Spotlight StoryEditorial Story and Photography

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Our Circulaton AreaPlus

and load conditions.In Versa, Nissan’s

design and engineer-ing teams found a way to fit a large interior in a small car. Interior length, front to back, is more than six feet. Both the Versa Hatchback and Versa Sedan have large cargo areas, ideal for own-ers with highly active lives. Versa Hatchback models feature a 60/40 split fold-down rear bench that allows for a wider spectrum of passenger/cargo space combinations.

Along with a spacious cabin, Versa offers a clean, simple, high quality inte-

rior design and excellent craftsmanship. Comfort is a priority for all passengers. The wide, laterally oriented instrument panel underscores Versa’s width, while

the low center console flows freely toward the rear, giving a sense of the interior’s length.

Both Sedan and Hatchback designs also integrate conve-nient storage solu-tions, including in the center console, glove box, front doors and an in-dash CD storage compartment. In addi-tion, Versa comes with a long list of standard and available equipment, including available Nissan Intelligent KeyÔ, Bluetooth® Hands-free Phone System, XM® Satellite Radio (XM®

subscription required, sold separately) and Clarion speakers with a Rockford Fosgate-powered subwoofer.n

Versa From Page 24

© 2009, Chrysler LLC. All rights reserved. Chrysler, Jeep®, Dodge and Mopar® are registered trademarks of Chrysler LLC.

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Order Hot Line: (800) 241-8124 or(770) 963-6263M–F 8:00 a.m. – 5:30 p.m. Sat. 8:00 a.m. – 3:00 p.m.www.hayeschrysler.com

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