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The Mazda SHINARI is a pure design concept model of a four-door, four-seater sports coupe which perfectly expresses the ‘KODO – Soul of Motion’ design theme in a graceful and carefree form.

The Japanese word shinari describes the powerful yet supple appearance of great resilient force when objects of high tensile strength, such as steel or bamboo, are twist-ed or bent. It also refers to the appearance of a person or animal as it flexibly transforms

its body to generate a fast movement. Within this movement, Mazda designers discovered the potential to realize ‘KODO – Soul of Motion’.

One glance at SHINARI stirs the emotions. Its form expresses the power-ful movement of a lean body with highly developed muscles, supple but at the same time filled with tension. Mazda’s

Mazda SHINARI – Fast And Strong MotionThat Strikes The Heart

Acura Jackson Acura 678.259.9500 877.622.2871 678.259.9555 Nalley Acura 770.422.3138 800.899.7278 770.590.4154

Audi Jim Ellis Audi 770.955.2580 800.253.8242 770.952.6199 Nalley Audi 678.795.3500 877.625.5393 678.352.3450

BMW BMW of South Atlanta 678.479.4622 800.959.2241 678.479.4695 Nalley BMW 404.296.8644 800.622.2021 404.297.9134 United BMW 770.476.8413 800.334.5645 770.623.4320

Chrysler Jim Burke 205.320.7320 866.320.7320 205.458.4452 Benchmark 205.823.5237 800.633.4304 888.815.5238 Hayes 770.963.6263 800.241.8124 770.237.8174General Motors Jim Burke 205.320.7320 866.320.7320 205.458.4452 Ivan leonard Chevrolet 205.823.5428 800.239.5100 205.979.3048 205.823.5237 800.633.4304 205.823.5238 Rick Hendrick Chevrolet 678.957.5300 888.339.7278 678.957.5310

Honda Gwinnett Place Honda 678.957.5151 800.277.8836 678.957.5156 Nalley Honda 770.306.4646 800.367.9834 770.306.4640 Tameron Honda 800-467-0699 205-443-7656Hyundai Jim Burke Hyundai 205.320.7320 866.320.7320 205.458.4452 Tameron Hyundai 800-467-0699 205-443-7656

Infinti Nalley Infinti- Marietta 770.281.8645 877.625.5392 770.281.8646 Nalley Infinti- Decatur 404.292.0831 800.522.3324 404.296.8701Izuzu Jim Burke 205.320.7320 866.320.7320 205.458.4452 Jaguar Jim Burke 205.320.7320 866.320.7320 205.458.4452 Nalley 770.664.4408 800.328.4833 770.664.4338 Kia Ed Voyles KIA 800.579.0642 770.701.5601Mazda Jim Ellis Mazda of Marietta 770.590.4468 800.543.4647 770.795.0645 Med Center Mazda 205.271.2040 877.342.8876 205.471.2045

Merecdes-Benz Atlanta Classic Cars 678-924-4249 800-241-6086 678-924-4257Mini Global Imports 770.951.9389 800.235.2987 770.952.3390 Mini of South Atlanta 678.479.4622 800.959.2241 678.479.4695 Mitsubishi Jim Ellis Mazda of Marietta 770.590.4468 800.543.4647 770.795.0645

Nissan Jim Burke Nissan 205.320.7320 866.320.7320 205.458.4452 Nalley Nissan 404.292.4774 800.647.7278 404.297.6962 Lexus Nalley Lexus Marietta 770.514.7408 800.966.5398 770.590.4132 Nalley Lexus Roswell 678.795.2050 877.495.3987 678.795.9606 Porsche Jim Ellis Porsche 770.216.7580 888.685.3280 770.216.7560

SAAB Jim Ellis SAAB of Marietta 770.590.4468 800.543.4647 770.795.0645 Saturn Ivan leonard Chevrolet 205.823.5428 800.239.5100 205.979.3048 205.823.5237 800.633.4304 205.823.5238 Rick Hendrick Chevrolet 678.957.5300 888.339.7278 678.957.5310

Scion Nalley Scion of Roswell 678.832.4300 877.594.8696 770.552.2365Limbaugh Toyota 205.788.9390 800.239.5050 205.780.5215

Subaru Jim Burke Subaru 205.320.7320 866.320.7320 205.458.4452 Troncalli Subaru 770.889.8951 800.646.9438 770.889.2545 Subaru of Gwinnett 678.584.7245 800.584.8727 678.584.7246Suzuki Suzuki of Memphis 800.338.5481 800.338.5481 301.347.4207 Toyota Limbaugh Toyota 205.788.9390 800.239.5050 205.780.5215 Nalley Toyota of Roswell 678.832.4300 877.594.8696 770.552.2365 Volvo Nalley Volvo 770.951.1043 800.782.9313 770.933.0118 Volvo of Memphis 800.338.5481 800.338.5481 301.347.4207 Volkswagen Jim Ellis 770.955.2580 800.253.8242 770.952.6199

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SHINARI From Front Cover

desire is to reach car lovers’ hearts and go beyond the notion of rational logic. This form purely embodies that desire.

Designer’s challengeYasushi Nakamuta, the chief

designer who led the design of the third generation Mazda MX-5, was the first to begin the ideation of the SHINARI concept: “The challenge for us was to create an innova-tive new expression for ener-getic and powerful movement; something that we had never attempted before. We began by developing the design around the image of a preda-tor, as it strikes at its prey, or the stabbing movement in kendo, Japanese fencing, to express the instant where accumulated force is released.

Translating this initial moment of ‘instantaneous movement’ being pursued by Mazda design into the

SHINARI concept car presented various challenges to both the designers and the modelers working on the project. The process involved a series of activities that saw the team draw inspiration from a variety of places. This included each team member creating sketches and freely sculpting models from clay to rep-resent their own perceptions of ‘KODO

– Soul of Motion’. It then continued with the exploration of the functional beauty seen in traditional Japanese crafts and the motion witnessed in Japan’s ancient martial arts.

As the team continued this explor-atory process, Nakamuta focused on a force so powerful that it can bend a

strong section of steel plate. The Mazda SHINARI design adds subtle twists and tension to create forms that express agile and powerful movement, resulting in the expression of ‘KODO – Soul of Motion’.

With an image of strength ema-nating across every panel and compo-nent, the Mazda SHINARI looks ready to leap at any second. The strong back-bone running through the body, the sud-

den release of pent-up energy, and the interplay of beautiful, supple movements – this form is the expression of all of these elements.

All of SHINARI's body surfaces appear as if constantly undergoing trans-formation. There is no static shape to be found, as if the car is in perpetual motion.

For instance the subtle control of the angle of the upper surface of the side sill, from the front to the rear, results in a form that sug-gests a flash of speed along the body of the car.

The three-d i m e n s i o n a l sculpting of the front grille proudly empha-sizes the Mazda

lineage. A powerful line of movement originates at the grille and continues through the bonnet, fender, front lamp modules and bumper. In particular the floating bar – which links the grille with the headlights – is a three-dimensional expression of speed, an accent that repre-sents a new signature element for Mazda. For the headlights, Mazda's designers have created a headlamp structure with

SHINARI's body surfaces appear as if constantly undergoing transformation

www.IneedOEMparts.com Southern Automotive JournalOctober 2010 5

no outer lens, exposing the deep-set lights and suggesting the eyes of a wild animal about to pounce on its prey.

When creating the SHINARI concept interior Mazda's objective was to design a distinctive premium cockpit that incor-porates its interior DNA. While the exte-rior design can be appreciated through

motion, the interior, meanwhile, is experi-enced in a static, seated position. A com-mitment to essential mechanical function and excellent ergonomics has created a driver focused interior that embodies the ‘ultimate athletic space’ while expressing a sense of speed inside the vehicle.

Mazda design wanted to re-define

the proximity of the driver to the instru-mentation and controls by establish-ing intuitive ‘reach zones’; what Mazda calls ‘dedicated driving ergonomics’. All instrumentation and controls have been designed and positioned to enhance the driving experience. By separating the instrument panel into two individual zones, the driver cockpit is isolated from the rest of the interior and allows the driv-er to focus on the task of driving. To rein-force the message of driver orientation, the design of the primary and secondary instruments echo the main cockpit shape, to provide a clean uncluttered view from the driver’s seat. Seated behind a thick-rimmed, three-spoke steering wheel the driver sits within a uniquely contoured seat, providing maximum comfort and support.

Mazda's SHINARI represents the pro-found connection of driver and machine and the beginning of Mazda's latest design theme ‘KODO-Soul in Motion’. SHINARI exhibits a functional aesthetic that will continue to evolve as Mazda continues to define its next generation of vehicles.n

SHINARI's driver focused interior - "dedicated driving ergonomics"

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Southern Automotive Journal (ISSN: 1092-6321) is published monthly by Southern Automotive Journal Inc. P.O. Box 675097, Marietta, Ga 30006-0009.SAJ accepts no responsibility for the opinions, views statements of the authors or for claims made by advertisers. Views expressed by writers are not necessarily those of the publication. Subscription: $12.00 per year. No representation is made as to the accuracy or the completeness of the information provided by this publication. Entire contents copyright 2010. All rights reserved.

Contributors

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The new 2011 Ford Explorer has been reinvented, raising the bar on SUV safety by combining technologies to help avoid crashes with those that set new standards of protection in the event of one.

The comprehensive Explorer safety story adds new features plus an innova-tive new Ford safety technology – inflat-able rear seat belts.

“The new Explorer combines – all at once – our best technologies to not only help prevent a crash, but to help pre-

World’s First Inflatable Second-Row Seat Belt Latest Innovation In Ford Explorer Safety Story

vent injuries to occupants when a crash is unavoidable,” said Erika Low, Ford safety supervisor. “The use of high-strength steels such as boron in the Explorer body structure also offers a greater level of protection, while meeting the most strin-gent roof crush standards.”

The new Explorer offers a Ford technology unique in the automotive industry in the first-ever inflatable sec-ond-row seat belts. Rear seat passengers – often children or mature passengers – can be more vulnerable to head, chest

and neck injuries. Rear inflatable seat belts dem-

onstrate Ford’s ongoing commitment to occupant safety. The Ford inflatable belts spread impact forces across five times more area than conventional seat belts. This reduces pressure on the chest while helping to control head and neck motion.

Seat belt comfort also should help increase usage rates. Studies show inflat-able belts to be more comfortable for passengers due to added padding.n

The reborn and reimagined Fiat 500 is arriving soon to America. Born in Italy, perfectly tailored for America, the Cinquecento is as vibrant and engaging as it is fit and nimble. The Sport model, illustrates Fiat's smart and stylish design aesthetic. Like the original Fiat 500 a half-century ago, the new Cinquecento con-tinues its timeless value while embracing individual expression and opportunity – all infused with world-class craftsman-ship.

The Cinquecento offers unique adaptations for the North American market and is designed for individuals who demand that style and fashion can coexist with practicality and functional-

The Fiat 500 Sport - Arriving Soon to Americaity. Matching its sport-tuned suspension, the Fiat 500 Sport features athletically styled front and rear fascias with a larger grille and flared aerodynamic treatment. Between its unique 16-inch aluminum wheels with Mineral Gray painted pock-ets, the Cinquecento incorporates new body-side sill cladding for an enhanced sport appearance.

Completing this athletic vehicle's appearance are Performance Red paint-ed brake calipers, a chromed exhaust tip and gloss black shadow-line window trim. The Fiat 500 will be also available in the Pop and Lounge models with unique exterior cues and different equipment options.

The world-class 1.4-liter engine with Fiat's state-of-the-art MultiAir™ technol-ogy powers the Fiat 500 Sport. MultiAir significantly reduces emissions while improving fuel economy and power deliv-ery by up to 10 percent when compared to similar engines.

The Fiat 500's technology, driv-ing dynamics and interior features have been intelligently adapted for the North American market, and it will offer small-car buyers a stylish, high-value alterna-tive. The all-new Fiat 500 will be available for ordering later this year in the Sport, Pop and Lounge models, followed by the all-new Fiat 500C (cabrio) in the spring of 2011. n

Southern Automotive Journal October 20106


Nissan North America, Inc. applauds the state of Tennessee and Governor Phil Bredesen on the announcement of a $2,500 rebate toward the first 1,000 purchases of an electric vehicle in the state. Governor Bredesen announced the rebate recently during the Fuel Solutions Forum hosted by the Tennessee Valley Authority.

“This announcement is just one more step on the path to a green econ-omy in the state of Tennessee and the nation,” said Brian Carolin, senior vice president, Sales and Marketing, Nissan North America. “The state has been a leader in the promotion of zero-emission mobility and is to be commended for cre-ating the right environment for all-electric vehicles like the Nissan LEAF to be an option for consumers in Tennessee.”

Tennessee is a primary launch market for the Nissan LEAF, with sales commencing in the state in December. The rebate will be offered through Nissan’s network of dealerships in the state and will be applied at the time the vehicle is purchased. Tennessee’s $2,500 rebate combined with an eligible maximum $7,500 federal tax cred-it could bring the value of a MY 2011 Nissan LEAF, which carries a manufacturer’s suggested retail of price of $32,780, to as low as $22,780. Other states that are offer-ing financial incentives for the pur-chase of an electric vehicle include California, Georgia, Hawaii, Oregon, Washington, Maryland, and South Carolina.

Nissan has been working with the state of Tennessee and the Tennessee Valley Authority since forming a partnership in 2008 on the promotion of zero-emission mobility in the state. The partner-ship has worked together on the planning and deployment of an infrastructure for electric vehi-cles, including charging stations that will be located throughout Middle Tennessee at retail centers, parking garages, airports, tourist attractions, major employers and schools.

The state of Tennessee also

Nissan Commends Tennessee for Rebate That Will Advance Zero-Emission Mobility in Volunteer State

teries, which provide the car with a range of 100 miles on a single charge as tested on the LA4 test cycle, enough to satisfy the daily driving needs of more than 90 percent of Americans.

Nationwide, more than 19,000 consumers have reserved a Nissan LEAF. Nissan is continuing to take reservations through its website, www.nissanusa.com. Interested consumers are encouraged to place a reservation, which entails a $99 fully refundable fee to reserve a spot on the list to place an order for a MY 2011 or MY 2012 Nissan LEAF depending upon availability. Consumers who already have reserved the Nissan LEAF online will be invited to place orders through their dealer for the vehicle in advance of a market roll-out timing, allowing time for consumers to select a dealer and assess home charging needs.n

will be the manufacturing home for the Nissan LEAF beginning in 2012. Earlier this summer, Nissan broke ground on a production facility in Smyrna, Tenn. that will produce the lithium-ion batteries that power the Nissan LEAF. The Nissan LEAF also will be produced at the company’s vehicle assembly plant in Smyrna. Nissan LEAF and battery production will create up to 1,300 jobs when the plants are oper-ating at full capacity. Nissan received a $1.4 billion dollar loan by the U.S. Department of Energy for the construction of the bat-tery plant and the retooling of the assem-bly plant. Nissan will repay the loan in full with interest.

The Nissan LEAF is a five-passenger compact electric car that uses no gas, cre-ates no emissions while driving and has no tailpipe. It has a top speed of 90 mph and is powered by advanced lithium-ion bat-

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U.S. Congressman Paul E. Kanjorski, D-Pa., chairman of the House Financial Services Subcommittee on Capital Markets, Insurance and Government Sponsored Enterprises, recently released a report by the Government Accountability Office (GAO) in which the GAO investigat-ed and analyzed the Federal Housing Finance Agency’s (FHFA) oversight of the Federal Home Loan Banks’ (FHLB) small business collateral policies, and how they could be improved. Kanjorski has called on the FHLB system to do more to help create job growth and to mandate a steady flow of funding to small businesses.

Each of the 12 regional FHLBs make loans or advances to member financial institutions in its district, such as banks, which traditionally are secured by single-family home mort-gages. In 1999, the Gramm-Leach-Bliley Act (GLBA) authorized FHLBs to accept alternative forms of collateral, such as small business loans, from small mem-bers’ financial institutions. These alter-native forms of collateral represent just a mere 1 percent of all collateral that is used to secure advances.

The GAO was asked to assess fac-tors that may limit the use of alterna-tive collateral and selected aspects of

GAO Report Faults Oversight of FHLB’s Small Business Collateral Policiesthe FHFA’s related regulatory oversight practices. GAO reviewed FHLB policies and FHFA documentation and inter-viewed FHLB and FHFA officials, as well as a nongeneralizable random sample of 30 small lenders likely to have sig-nificant levels of small business loans in their portfolios.

Kanjorski, after reviewing the report, expressed his opinion on the matter: “This GAO report confirms my suspicions about the unfortunate lack of progress by too many FHLBs during the last decade in facilitating small busi-ness and agricultural lending. During these difficult economic times, we must use an ‘all hands on deck’ approach, including involving the FHLBs.

“Small businesses are the engine of job growth, and the banks must work to support small business development in communities throughout the country. The failure of too many banks and their regulators to make economic develop-ment a priority is extremely disappoint-ing, and it ignores the reforms adopted by Congress more than a decade ago. Simply put, the FHLBs must do more to promote job growth.”

FHLB and FHFA officials cited several factors to explain why alterna-tive collateral represents about 1 per-cent of all collateral that is used to

secure advances. These factors include a potential lack of interest by small lend-ers in pledging such collateral to secure advances or the view that many such lenders have sufficient levels of single-family home mortgage collateral.

Officials from two FHLBs said their institutions do not accept alternative collateral at all, at least in part for these reasons. Further, FHLB officials said alternative collateral can be more diffi-cult to evaluate than single-family home mortgages and, therefore, may present greater financial risks. To mitigate these risks, the 10 FHLBs that accept alterna-tive collateral generally apply higher discounts to it than any other form of collateral, which may limit its use.

“While I agree with GAO’s recom-mendations that FHFA needs to modify how it examines the FHLBs’ small busi-ness and agricultural lending initiatives and [how it] regulates enforcement of them to ensure that such programs take place in their full capacity, these actions are merely first steps,” says Kanjorski. “FHFA and the FHLBs must do more. I have therefore sent letters to the FHFA acting director and the 12 bank presi-dents demanding expeditious action on these matters. I have also asked for

GAO Report Please Turn to Page 17


Industry professionals interested in learning ways to improve efficiency and reduce “come-backs” will soon have a new training resource from I-CAR, The Inter-Industry Conference on Auto Collision Repair. On September 7, I-CAR premiered its newest training program, Inspecting Repairs for Quality Control (QUA01). The course marks the first I-CAR training opportunity to be offered as either an instructor-led course taught in the classroom or an online course.

Bill Stage, I-CAR Director of Marketing and Distribution said, “Interest in improving efficiency continues to grow as members of the inter-indus-try look for ways to improve customer satisfaction through achieving complete, quality repairs - the first time. This new training opportunity, offered both live and online, reinforc-es the importance of quality control and outlines important steps to take when conducting inspections both during and after the repair process.”

Stage continued, “Every individual involved in the repair process, including those in roles of repair facility supervisors and managers, is a stakeholder; and identifying the steps taken dur-ing a vehicle inspection plays an important role in complet-ing a safe repair. Those who are responsible for the repair qual-ity and completeness of repair network participants – like insurers, fleet managers, and rental car companies – will also benefit from this training. ”

I-CAR’s new course, Inspecting Repairs for Quality Control will help students:

• Explain the importance of conducting pre-repair and post-repair inspections

• Identify repairs that should be inspected before coatings are applied

• Explain how to use vari-

ous inspection tools to access hard-to-see repair areas

• Identify refinish defects and signs of improper masking

• Explain how to verify corrosion protection has been properly applied

• Describe considerations for pre-delivery and post-delivery inspections

• Understand how to effectively communicate information regarding repair to the customer

Registration for Inspecting Repairs for Quality Control is currently open for classes and new classes are being added to I-CAR’s class schedule on a continual basis. Information on scheduled instruc-tor-led classes can be found on the I-CAR website at www.i-car.com or by contacting I-CAR Customer Care at 800-422-7872. The online course is also avail-able on the I-CAR website at www.i-car.com/online. n

I-Car Introduces Inspecting Repairs For Quality Control Program To The Industry

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Ford Edge Please Turn to Page 27

Dramatic freshening of the 2011 Ford Edge and Edge Sport includes extensive exterior redesign, improved materials and craftsmanship on the interior, class-exclusive technol-ogy and new powertrains

With available MyFord Touch™ driver connect technology, the 2011 Ford Edge crossover wraps an engaging pack-age with superior crafts-manship, capability and performance

Ford’s advanced engine valvetrain technology – Ti-VCT (twin indepen-dent variable camshaft timing) – helps Edge V6 achieve best-in-class power and torque with fuel economy of unbeatable 19 mpg city and 27 mpg highway (front-wheel drive, SEL and Limited)

Style and technology – the hall-marks of Ford Edge since it took the mid-size crossover segment by storm starting in 2006 – come together in an all-new way, offering customers even more of what they love for the 2011 model year.

“Customers told us how much they like Edge’s design and dynamic driving quality,” said Mark Fields, Ford’s presi-dent of The Americas. “We listened and made sure the new 2011 Edge delivers that and more – including fuel economy leadership, unexpected levels of quiet-ness, a strong new design with qual-ity materials, and MyFord Touch driver connect technology that will change how people interact with their vehicles.”

“The new Edge demon-strates how a refresh at Ford has become more than just a few design and interior tweaks,” explains Elaine Bannon, chief engineer. “We have taken every element of the Edge and completely reworked it, including three new power-trains, two new transmissions, a bold new exterior design and a completely new inte-

2011 Ford Edge Blends Technology, Design And Class-leading Powertrains In Revamped Package

rior. If you add in our industry-exclusive MyFord Touch system, you have a vehicle that will continue to stand out above all

the competi-tion on

the road.”In addition to delivering custom-

er-focused technology, the new Edge also showcases Ford’s impressive drive to bring new powertrain options to the customer. Both the Edge 3.5-liter V6 and Edge Sport 3.7-liter V6 use advanced engine valvetrain technology (twin inde-pendent variable camshaft timing, or Ti-VCT) and clever control strategies to increase horsepower and torque to best-in-class levels versus other standard V6 entries. The 3.5-liter V6 produces 285 horsepower and 253 lb.-ft. of torque while the 3.7-liter V6 delivers 305 horse-

power and 280 lb.-ft. of torque.With this best-in-class power, 2011

Edge delivers unsurpassed fuel economy of 19 mpg city and 27 mpg highway (3.5-liter V6 FWD, SEL and Limited). This means the new 3.5-liter V6 with Ti-VCT

in the 2011 Edge delivers high-way fuel economy that is 15

percent better than the Nissan Murano and with 20 more horsepower.

Both engines are mated to a six-speed

automatic gearbox. The SelectShift Automatic™

transmission is standard on the 2011 Edge SEL and Limited series, with class-

exclusive paddle activa-tion of the SelectShift

standard on the 2011 Edge Sport.

In addition, the arrival of the new 2.0-liter EcoBoost™ I-4 engine

in the months ahead will give Edge cus-tomers still more choice and will deliver class-leading fuel economy with impres-sive power and torque. Fuel economy benefits are projected to be at least 10 percent better than a comparable V6 but with class-leading power and torque for an I-4.

New four-wheel disc brakes provide enhanced stopping power. Key brake system upgrades include steel pistons, larger rear rotors, revised brake friction materials, upgraded brake booster and revised pedal ratios, all of which enable more initial bite and a firmer, more con-fident feel when customers press on the

brake pedal.The 2011 Edge offers sev-

eral new brake-related features: hill start assist, which reduces rollback on hills; trailer sway control, which provides greater towing stability when equipped for trailer tow; hydraulic brake assist, which provides greater braking force in emergency stops; and available segment-first adaptive cruise control and

Southern Automotive JournalOctober 2010 11www.IneedOEMparts.com


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Leaders from federal, state and local governments, the automotive industry and electric utilities met recent-ly in Tennessee – soon to host what is believed to be one of the nation’s larg-est electric vehicle charging networks – to discuss a national transition to elec-tric transportation.

The Fuel Solutions Forum, spon-sored by the Tennessee Valley Authority, addressed electricity as a transportation fuel, with an emphasis on education and strategy to help consumers, com-munities and industry achieve “plug-in readiness.”

“The single best way to reduce our energy consumption and dependence on foreign sources of oil would be to electrify our cars and trucks,” said U.S. Sen. Lamar Alexander, who delivered the morning keynote address. “Tennessee, with strong leadership by our governor, Nissan North America and TVA, has the opportunity to move the country a step closer to electrifying half our cars and trucks, which would reduce our depen-dence on oil by about a third and has strong bipartisan support in Congress.”

Gov. Phil Bredesen said the TVA forum in Nashville shows the enthu-siasm and teamwork contributing to a growing electric vehicle industry in Tennessee.

“With partners like the Tennessee Valley Authority, Nissan North America and Oak Ridge National Laboratory, the

TVA Forum Promotes Electric Vehicle Network in Tennesseestate of Tennessee has rapidly emerged as a national leader in electric vehicle manufacturing, technology and deploy-ment,” Bredesen said. “We are commit-ted to promoting the use of zero-emis-sion electric vehicles to help ensure a clean energy future and to create more clean energy jobs in Tennessee.”

Kim Greene, TVA group president for Strategy and External Relations, said TVA is leading efforts with several part-ners to develop advanced electric vehicle charging stations that are solar-assisted, fast-charging and able to store energy or send power to the TVA electric grid dur-ing high-demand periods.

The emissions reductions and technical innovations associated with electric vehicles align with the renewed vision announced by the TVA Board of Directors in August, Greene said. The vision emphasizes cleaner air through lower emissions, and electric vehicles can play a role.

“TVA is working to be one of the nation’s leading providers of cleaner and low-cost energy by 2020,” Greene said. “An electric transportation system that is well designed and carefully integrat-ed with the power system can help us achieve both.”

A major focus for Wednesday’s forum was the plan for Tennessee to have one of the nation’s largest systems for this rapidly emerging technology by 2013. This is largely due to TVA’s key role

in The EV Project, an approximately $230 million public-private initiative estab-lished last year with a $114.8 million grant from the Department of Energy, funded under the American Recovery and Reinvestment Act. The project involves 16 cities in six states and the District of Columbia and is the largest electric vehicle rollout to date.

Under the EV Project, which is managed by ECOtality North America, the Nashville-Knoxville-Chattanooga corridor will serve as a national pilot for connecting three metropolitan areas with an electric vehicle charging net-work. The Tennessee project also will include infrastructure for 1,000 Nissan Leaf plug-in electric cars, more than 2,200 standard charging stations, 60 fast charging stations and 125 solar-assisted charging stations – more than any other area in the nation to date.

“The level of support, collaboration and enthusiasm we’ve seen from TVA, the state’s congressional and guberna-torial leadership and key stakeholders at every step of the planning process is proof positive that Tennessee is ready to step into the spotlight as a national leader in the rollout of electric trans-portation,” said Jonathan Read, CEO and president of ECOtality. “As we begin installing the nation’s largest electric vehicle charging corridor in Tennessee,


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I-CAR, the Inter-Industry Conference on Auto Collision Repair, has announced that, on behalf of the I-CAR International Board of Directors, Board Chairman Tom Moreland has issued a Call for Candidates to identify a replacement for current President and CEO John Edelen. Edelen announced his decision to retire at a company meeting at the I-CAR Training Support Center, on Thursday, September 2.

I-Car International Board Of Directors Issues A Call For Candidates For New I-Car President And CEO

“Based on John’s decision to leave at the end of 2010, we are officially opening the search for his successor with a Call for Candidates for the posi-tion of President and CEO of I-CAR, said Moreland.

The Board has appointed a CEO Search Committee, comprised of cur-rent and past board members. The committee has retained the services of Automotive Recruiters International,

Inc., to assist in the CEO search and selection process.

To review an in-depth profile that was created for this position, please visit www.automotivestaffing.com/about.htm and click on the I-CAR logo. To be considered for this position, please for-ward a letter of interest and a copy of your resume to Jeff Ketchum, President – [email protected] or call 239-344-9514, ext.101.n

At a meeting of I-CAR staff held on Thursday, September 2, President and CEO John Edelen shared his plans to retire from I-CAR, the Inter-Industry Conference on Auto Collision Repair, at the end of 2010.

“It has been a privilege to work with the staff, the instructors and the volunteers of I-CAR, and its outstand-ing Board of Directors and supporters over the past three years,” said Edelen. “And, it has been an honor to work with the industry on the ICAR Professional Development Program – a training and development framework that we hope will serve the training needs of the industry for years to come.”

I-Car President And CEO Shares Plans To Retire At Year-endTom Moreland, Chairman of the

I-CAR International Board of Directors, offered, “On behalf of the I-CAR Board, we thank John for his efforts and contri-butions over the course of his tenure as President and CEO.”

Moreland continued, “With the introduction of the I-CAR Professional Development ProgramTM in 2010, the planned introduction of a more robust online training curriculum, and a new training and development program for the technical schools and colleges in 2011, the near-term strategies and activities of the organization have been defined. Given the significant improve-ment in the financial condition of the

organization and its improved efficien-cy and effectiveness at a staff level, I-CAR is very well positioned, financially and operationally, to serve the collision industry in the coming years.”

“I’d also like to share with the indus-try,” Moreland added, “that John’s deci-sion to leave at the end of the year does not come as a surprise. The Executive Committee of the I-CAR International Board of Directors and the Board have planned for this succession and the tran-sition of leadership to a new President and CEO, to ensure that the quality and value of I-CAR’s training, products and services continue to meet the needs of the industry.”n

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Mobileye, the global pioneer and leader in vision-based collision preven-tion systems, announced recently that it has launched the Mobileye C2-270(TM), a revolutionary system featuring the EyeQ2(R) vision chip, which detects pedestrians, vehicles, bicycles, and lane markings. Now available globally as an off-the-shelf product for all vehicles, this technology saves lives, alerting and prompting drivers in the critical sec-onds before a collision occurs, and thus boosting pedestrian, road and vehicle safety.

Despite the stiffening of laws in various countries on driving behavior in recent years, countless distractions con-tinue diverting the attention of drivers - a ringing cell phone, noisy road con-struction, or even a baby crying in the back seat. Momentary distractions that

An End to Motor Vehicle Collisions Now in Sight?affect everyone, even the most experi-enced of drivers, raising the chances for a collision. These dangers can now be averted with the Mobileye C2-270(TM).

“The Mobileye C2-270(TM) has unprecedented alert capabilities for drivers,” says Isaac Litman, CEO of Mobileye Products, “and best of all, driv-ers can drive reassured with the feeling that an extra eye is constantly at work in the car, giving them another line of defense in an increasingly dangerous road environment.”

The process is simple. The Mobileye C2-270 (TM) camera, mounted behind the windshield of the car, con-stantly monitors the road in front of the vehicle while the car is in motion. The camera is connected to a display unit placed within the driver’s field of view. If the camera spots a danger in the way,

the display will flash bright color-coded icons and sound a warning to alert the driver up to 2.7 seconds before impact - precious time in which the driver can take immediate action to avert a colli-sion.

The most exciting feature of the Mobileye C2-270(TM) is the Pedestrian Collision Warning, which allows the sys-tem to identify pedestrians or bicycles and warn the driver before a collision. The new system also detects motorcy-cles, and when coupled with Mobileye’s award-winning technology, which brought the consumer forward collision warnings, unintended lane departure warnings, and insufficient distance-keeping, the Mobileye C2-270(TM) will lead the market as the most effective driver assistance tool for collision pre-vention.n


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Mercedes-Benz USA (MBUSA) recently held a grand-opening ceremony for a new cutting-edge facility in Jacksonville, Florida. Strategically located less than three miles from the Jacksonville airport, the new Southern Region facility centralizes several business units into one complex for more efficient dealer support and correspond-ingly higher levels of customer sat-isfaction.

The recently constructed building totaling a combined 415,000 sq. ft., is a leased facility built to accommodate MBUSA’s needs. It is located off Interstate 95 at 13470 International Parkway. MBUSA took official occupancy in July with four business units oper-ating from the site including: Sales Operations Southern Regional Office; Parts Distribution Center (PDC); Quality Evaluation Center (QEC); and Learning & Performance Center (LPC). Approximately 160 employ-ees work at the new facility, which incor-porates innovative environmental sys-tems and design using the same criteria

Mercedes-Benz USA Officially Opens New 415,000 sq. ft. Facility in Jacksonville, Florida

as LEED certified buildings within each of the four business areas.

“This new facility is an integral part of our commitment to more efficiently and effectively support our dealers so

that they in turn can provide the unparalleled ownership experi-ence that our buyers expect from Mercedes-Benz,” said Ernst Lieb, president and CEO of MBUSA, who presided over the ceremony. “This facility represents our best thinking in terms of how Mercedes-Benz looks and functions.”

The new complex incorporates the company’s unique Autohaus design which has been adopted by Mercedes-Benz dealerships across the country. The modern aesthetic concept skillfully incorporates signa-ture design elements in a way that is designed to promote interaction and create an appealing functional environment...

The new Jacksonville facility houses the following business opera-tions:

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we’ll continue working closely with all our partners to leverage the lessons learned in Tennessee in communities throughout the United States.”

TVA’s role includes investigat-ing new electric metering and control technologies for electricity demand

response and more efficient integration; analyzing charging station impacts on the power grid; and analyzing power system processes to achieve the most energy efficiency with electric vehicle charging systems.

TVA also leads a solar-assisted charging station project called the Smart Modal Area Recharge Terminal, or SMART

TVA Forum From Page 12station. The first prototype station, due this fall, will feature power generation by solar photovoltaic panels, stationary bat-tery storage and key elements of smart grid technology at the Electric Power Research Institute facilities in Knoxville. EPRI, Oak Ridge National Laboratory and local power companies are partners in the SMART station project.n

a GAO progress review in six months. Small businesses are currently clamor-ing for credit, and we must help them out.”

The Automotive Service Association (ASA) reports that “The Small Jobs and Credit Act of 2010,” H.R. 5297, an essential part of helping job growth and boosting the economic recovery of small businesses, has stalled

in the Senate and will not be picked back up until Congress reconvenes in September. The original bill, sponsored by Rep. Barney Frank, D-Mass., chair-man of the House Financial Services Committee, aims to “boost lending to small businesses by authorizing a fund of up to $30 billion that will be available to financial institutions with no more than $10 billion in assets.” Bill co-spon-sors say these funds can be leveraged to up to $300 billion in loans for small

businesses. In addition, the bill provides another $2 billion to state lending pro-grams that support small firms. Small businesses employ approximately half of all Americans and alone account for almost 60 percent of the U.S. gross domestic product.

To view more on these issues, along with the full text of the GAO report and H.R. 5297, visit ASA’s legis-lative website at www.TakingTheHill.com.n


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The National Automobile Dealers Association will co-sponsor the third annual Dealer Day conference at the Specialty Equipment Market Association’s (SEMA) 2010 convention, at the Las Vegas Hilton (Pavilion 1), on Nov. 3 from 8 a.m. to 1 p.m.

The Dealer Day conference fea-tures an information-packed agenda designed to provide auto dealers with the feedback, tools and resources they need to expand or build accessory operations to benefit their business operations across the board.

Dealers who attend the Dealer Day conference will receive an added bonus, a free Learning Hub course from NADA University, titled “Accessorizing Your Way to Additional Profits.” NADA University, an online education and training resource for dealers, was launched this year.

“Dealer Day is an outstanding pro-gram that was developed specifically to address the accessory sales opportuni-

NADA to Co-Sponsor Dealer Day Conference at 2010 SEMA Showties for dealers and we’re proud to be a part of it,” said NADA Chairman Ed Tonkin. “Any dealer who is looking to build profitability in the accessory area should be there.”

The conference, developed with NADA’s input and dealer feedback, will show dealers how to use a success-ful accessory program to differentiate product lines, create customer value and loyalty, and generate additional rev-enues.

It will feature individual sessions on such key topics as:

• Aligning goals among various departments to drive overall sales and profitability;

• Ensuring quality in an accessory program, while addressing concerns over warranty and liability issues;

• Capturing the attention of online customers to drive them to your Web site; and

• Understanding the day-to-day

challenges and opportunities of running an accessory program and capitalizing on them, as discussed by “real life” deal-ership employees.

• Dealers who have attended a pre-vious Dealer Day conference gave it high marks. “I thoroughly enjoyed Dealer Day last year,” said Carl Lindsey, senior parts manager for Rick Keffer Dodge Jeep in Jacksonville, Fla.

“It was very informative and helped me understand the success that others were having with their respective pro-grams, so I could come back to my deal-ership and try these things out,” Lindsey added. “We have had great success in installing leather in our vehicles, as well as accessorizing them.”

The Dealer Day conference is open to vehicle dealers only. The National Independent Automobile Dealers Association is co-sponsoring the event with NADA. To learn more about the pro-gram or to register, visit www.semashow.com/dealerday.n

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Talladega Superspeedway announced it is establishing a Fan Advisory Network (FAN) to gain insight on race fan interactions with the track, from the ticket buying process all the way through to the exit procedures after a race. Race fans that would like to partici-pate in the Fan Advisory are encouraged to download an application at www.tal-ladegasuperspeedway.com/tssfan.

FAN committee members will begin their duties in January 2011. Members will be asked to meet four (4) times per year; each event weekend and two (2) other dates to be determined. In addi-tion to four annual meetings, Talladega Superspeedway will host multiple tele-conferences. The idea is to allow race fans to share thoughts and ideas with the track, while the committee can serve as a focus group for the track when consider-ing facility upgrades and more.

“Our fans are the reason we are in business,” said Talladega Superspeedway Chairman Grant Lynch. “This Fan Advisory Network will allow us to bounce ideas off each other. It’s a way of making sure that every improvement we make at Talladega Superspeedway will have the most positive impact on our fans. It also allows them to bring ideas to the table that we can consider implementing. It’s a win-win for everyone.”

All applications must be down-loaded, completed, and mailed to Talladega Superspeedway in order to be considered. Applications can be found at www.talladegasuperspeedway.com/tssfan. Completed applications should be mailed to the following address: Talladega Superspeedway, Fan Advisory Network, PO Box 777, Talladega, AL 35161. Applications must be received no later than November 8, 2010.

Will more NASCAR history be made when racing returns to Talladega Superspeedway for the AMP Energy 500 weekend? Race fans will have to be here to find out. NASCAR action returns with the Mountain Dew 250 fueled by Fred’s NASCAR Camping World Truck Series race and Race Number Seven in the Chase for the NASCAR Sprint Cup, the AMP Energy 500, Oct. 29 - 31. n

The fans have spoken... and Kasey Kahne and Jim Paschal will be the next drivers enshrined to the Talladega-Texaco Walk of Fame on Saturday, Oct. 30.

The Talladega-Texaco Walk of Fame in downtown Talladega is both a focal point saluting NASCAR’s greatest names and a tribute to one of racing’s brightest stars – the late Davey Allison. Developed in 1994, the Talladega-Texaco Walk of Fame has inducted one active driver and up to two inactive drivers since 1995 based on the fans’ vote cho-sen from a ballot of nominees selected by strict guidelines.

This year’s active driver nominee, Kasey Kahne, has thrived in the NASCAR ranks, but his early career began in open-wheel cars. Hailing from Enumclaw, Wash., Kahne tore through the open-wheel world earning a 2000 USAC Midget Series championship and National Midget Driver of the Year honors. His success caught the attention of own-ers in NASCAR and in 2002 he made his rookie campaign in the NASCAR Nationwide Series. In 2004 he raced his first full season in the NASCAR Sprint Cup Series, earning the Raybestos Rookie of the Year title and finished 13th in the driver point standings. His most successful season in the NASCAR Sprint Cup Series came in 2006 when he won six races and six pole awards to finish eighth in the final season standings. Now in his seventh year at the Sprint Cup level campaigning for Richard Petty Motorsports, Kahne has amassed 11 career wins and 18 career pole awards.

Inactive driver nominee, James Roy Paschal, Jr. known to fans as Jim Paschal, was a driver during NASCAR’s formative years. Originally from Highpoint, North Carolina, Paschal competed in his first race at the Charlotte Fairgrounds on June 19, 1949. He won 25 races and 12 poles during his 23-year career. He won the World 600 twice, now known as the Coca Cola 600, in 1964 and 1967.

His remaining wins came on short tracks, less than a mile and a half in length. He competed in his last race in 1972, shortly after; Paschal was inducted into the National Motorsports Press Association Hall of Fame. Paschal passed away in 2004 at the age of 77.

Past active driver inductees have included Dale Earnhardt, Dale Earnhardt, Jr., Ernie Irvan, Dale Jarrett, Bill Elliott, Jeff Gordon, Tony Stewart, Bobby Hamilton, Ricky Rudd, Mark Martin, Kyle Petty, Darrell Waltrip, Kevin Harvick, Matt Kenseth, Bobby Labonte and Morgan Shepherd. Richard Petty and Benny Parsons were the first inac-tive drivers to be inducted, later joined by Alan Kulwicki, Cale Yarborough, Ned Jarrett, Buddy Baker, David Pearson, Junior Johnson, Harry Gant, Lee Petty, Tim Flock, Fireball Roberts, Buck Baker, Joe Weatherly, Red Byron, Bobby Isaac, Fred Lorenzen, Fonty Flock, Herb Thomas, Terry Labonte, Rex White and Jack Smith.

The first inductees – “ Alabama Gang” drivers Bobby Allison, Donnie Allison, Red Farmer and Neil Bonnett – were inducted by decree of the board.n

Talladega Superspeedway Establishing Fan Advisory

Network

Fans Vote Kasey Kahne and Jim Paschal to Talladega-Texaco Walk of Fame

Talladega Superspeedway announced that kid’s 11 and under will be admitted free to select rows in the Allison Grandstands for the AMP Energy 500 weekend.

“The Allison Grandstands are one of the best values in all of motorsports,” said Talladega Superspeedway Chairman Grant Lynch. “With the tough economy weigh-ing most heavily on families, we are look-ing to make it more affordable than ever to experience the excitement of Talladega Superspeedway.”

Talladega Superspeedway Offers Kid’s Free in Allison Grandstands

Children 11 and under are free in the Allison Grandstands on Saturday for the Mountain Dew 250 and free in rows 1-5 and only $10 in all other rows of the Allison Grandstands on Sunday for the AMP Energy 500. Adult two-day Saturday and Sunday tickets are only $49.

For more info on these special offers check out www.talladegasuperspeedway.com. To reserve kid’s seating, race fans must call the Talladega Superspeedway Ticket Office at 1-877-Go2-DEGA. Kid’s seating must be reserved in advance. n

Southern Automotive Journal October 201022

Solera Holdings, Inc. the leading global provider of software and servic-es to the automobile insurance claims processing industry, has announced a $100,000 combined cash contribution to the I-CAR Education Foundation, a not-for-profit organization and indus-try-leading foundation that provides support to secondary and post-second-ary technical schools’ collision programs

Solera Holdings, Inc. and Founder/CEO Together Contribute Largest Donation Ever Received by I-CAR Education Foundation

and their students. This $100,000 contri-bution, comprised of a $50,000 donation from Solera and a matching personal $50,000 donation from Solera’s found-er and CEO Tony Aquila, is the largest cash donation ever received by the not-for-profit organization. It is earmarked primarily to provide scholarships and grants for students aspiring to establish a career in the automotive industry.

“We are proud to do our part and support the Education Foundation’s mission to help arm tomorrow’s work-force with the tools and the talent they need to raise the bar in the automo-tive industry,” said Tony Aquila, founder and CEO of Solera, a supporter of the Foundation.

“I am extremely grateful for my success in this industry, and we are com-

mitted to giving back both through Solera’s corporate giving efforts as well as my personal donation,” Aquila added.

An industry entrepre-neur, Aquila began work-ing during his teenage years sweeping floors in his uncle’s auto body shop. He is now the founder and CEO of a company that is the leading global provider of software and services to the automobile insurance claims processing industry. Solera recently announced a strategic growth plan for its newly aligned “HEMI” group that includes tar-geted investments of approximately $150 mil-lion. The “HEMI” group includes Solera’s business-es in the United States, the Netherlands and Canada.

“This $100,000 com-bined contribution marks a new era of corporate support for the Education Foundation. With help from Solera and Tony Aquila, we can assist aspiring students to achieve their educational and career goals and better prepare them for the work-place,” said the Education Foundation’s Executive Director Scott Kruger. “We believe Solera’s leadership and generosity will inspire other companies to step up as well,” he added.n


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In 2009, the popular Nissan Maxima returned to its roots as a command-ing “4-door sports car” – a premium performance sedan with dramatic styl-ing, a refined interior and a range of available technology features. As a fusion of sedan practicali-ty and the soul of a sports car, the Maxima enters the second year of the all-new design with its cat-egory leadership unchal-lenged. For 2010, Maxima adds a few new touches, including the fine-tun-ing of its color palette and available option packages. Maxima is again offered in two well-equipped models, Maxima 3.5 S and Maxima 3.5 SV, each equipped with a responsive 290-horsepower

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Maxima Please Turn to Page 30


Maxima Please Turn to Page 30

emotional design, driving exhilaration and advanced technology in the mid-size sedan segment,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “Our targets were set high and we exceeded each and every one, creating in Maxima a vehicle with an unmatched combina-tion of style, performance, comfort, technology and value.”

Revisions to the 2010 Maxima include new

wheel finishes for 18-inch (Fine Silver) and 19-inch (Hyper Silver) wheels; Bluetooth® Hands-free Phone System is now stan-dard on all models; a 7-inch color moni-tor, RearView Monitor, auxiliary audio/



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collision warning with brake support.Adaptive cruise control allows the

driver to set the vehicle’s speed, using advanced radar technology to monitor traffic ahead and scan for slower vehi-cles.

The system slows the vehicle to adapt for traffic conditions and maintain the preset distance between vehicles. Once traffic clears, the set speed returns. Gap distance settings can be customized from four predetermined options.

Collision warning with brake sup-port uses radar to detect mov-ing vehicles ahead and warns the driver of dan-ger with an audible alarm and warning light. The sys-tem also auto-matically pre-charges brakes and engages an electronic brake assist system to help drivers stop more quickly.

“To me, craftsmanship isn’t just fit-and-finish,” said Bannon. “It’s also the layout and the ergonomic experience. It’s where we put the material – the

stitching, the cutlines – and all the atten-tion to detail to give the customer a great experience.”

Industry-first MyFord Touch driver connect technology powered by SYNC® provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives. It replaces tradi-tional vehicle buttons, knobs and gauges with clear, crisp LCD s c r e e n s and five-way con-trols like t h o s e

f o u n d on cell p h o n e s and MP3 players. It also uses i nt u i t i ve voice com-mands.

Standard on the 2011 Edge Limited and 2011 Edge Sport, the MyFord Touch system displays information using two 4.2-inch full-color LCD screens flanking an analog speedometer and an 8-inch touch-screen LCD at the top of the center

stack. A five-way switch on each side of the steering wheel crossbar controls the information displayed on the correspond-ing instrument panel screens. The screens can be personalized to display informa-tion relevant to each individual driver.

The steering wheel has all the neces-sary functions available in a very compact area, right where the driver’s hand falls as

he or she grabs the wheel. The five-way buttons feel famil-iar to anyone who has used a mobile phone or MP3 play-er.

MyFord Touch driver connect tech-nology headlines

the list of 11 class-exclusive standard and available features and technologies for the 2011 Ford Edge, joining SYNC; Easy Fuel® (standard); SecuriCode™ keyless entry keypad; blind spot mirrors (stan-dard); MyKey® (standard); AdvanceTrac® with RSC® (Roll Stability Control™, stan-dard); adaptive cruise control and collision warning with brake support; cross-traffic alert; and 22-inch wheels and paddle acti-vation on the 2011 Edge Sport.

“You can jump in the 2011 Ford Edge and bring your technology – your lifestyle – with you and have everything at your fingertips,” said Bannon. “The 2011 Ford Edge gives you all the capabil-ity and flexibility you want along with great style.”n

Ford Edge From Page 11



Nissan North America, Inc. announced the start of order specifi-cation for the 2011 model year Nissan LEAF – the industry’s first 100-percent electric car for the mass market – for those customers who have placed a res-ervation online. Consumers will now be able to choose the color and trim level of their Nissan LEAF, bringing them one step closer to a tailpipe-, gas- and emis-sion-free future.

The ordering process for Nissan LEAF will be prioritized based on when consumers submitted their original res-ervations online and by the consumer’s market. Over the next several weeks, reservation holders will begin to receive

Nissan Leaf Reservationists Move One Step Closer To An Emission-free Future

2011 Nissan LEAF SL: $33,720

In addition to standard SV features, includes:Photovoltaic Solar Panel SpoilerFog LightsCargo CoverRearView Monitor (RVM)Automatic On/Off HeadlightsHomelink® Universal TransceiverQuick Charge Option: $700Available with the SL trim, this charge port on the vehicle will allow for charging to 80 percent capacity in 30 minutes at compatible high voltage public charging stations.

2011 Nissan LEAF SV: $32,780

Well-equipped high technology features with surprising customer convenience items, including:All-New Dedicated EV Platform3.3 kW Onboard ChargerStandard Charge Port (240V)Palm-Shift Drive SelectorRecycled Cloth Seat FabricNo Charge For 36 MonthsCARWINGS (Telematics) Roadside Assistance5 Exterior Colors

emails informing them how to submit an order. They will contact a dealer to negotiate their price and finalize the order for the purchase or lease of Nissan LEAF.

Once a consumer’s order has been agreed with a dealer it will be placed in sequence for production and delivery according to the consumer’s market. These future Nissan LEAF drivers will be informed of an estimated delivery tim-ing upon completing the order process.

“Today Nissan moves one step closer to placing thousands of zero-emission electric cars on American roadways,” said Brian Carolin, senior vice president, Sales & Marketing,

Nissan North America. “As more than 80 percent of those customers placing a reservation are new to Nissan, we look forward to welcoming them as they embrace Nissan’s innovation and begin zero-emission driving.”

Nissan previously announced SV and SL trim introductory pricing for the 2011 Nissan LEAF on March 30. Today, the company is providing additional information to reservationists, includ-ing detailed factory and port installed options content. Currently, more than 18,600 people in the United States have made a reservation for the Nissan LEAF, drawing closer to the target of 20,000 reservations by December. n

Destination & Handling: $820Quick Charge Option: $700

Available with the SL trim, this charge port on the vehicle will allow for charging to 80 percent capacity in 30minutes at compatible high voltage public chargingstations.


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PARTS DISTRIBUTION CENTER -- A new addition to MBUSA’s operation in Jacksonville, the Parts Distribution Center (PDC) supports approximately 70 MBUSA dealers in the Southeast with parts sup-ply. The PDC will house about 15 percent of MBUSA overall parts inventory, ship-ping over 1.3 million lines annually. The company has four other Parts Distribution Centers in U.S.: Carol Stream, IL, Fontana, CA, Fort Worth, TX and Robbinsville, NJ.

QUALITY EVALUATION CENTER -- With more than 70 personnel from vari-ous engineering and logistics disciplines representing a diverse collection of work

experience and backgrounds, the Quality Evaluation Center in Jacksonville is one of only two operational units of its kind out-side of Germany. The QEC team includes Daimler Quality personnel, placing engi-neers closer to the market and to the dealers served by MBUSA. This market proximity brings greater knowledge of market-specific issues directly into the quality management process through faster parts evaluation and feedback to Daimler development. Local parts anal-ysis also helps to improve diagnostic tools and technical information while the resulting rapid feedback to dealers increases the diagnostic skills necessary for improved “Fixed First Visit” perfor-mance - a key customer satisfaction com-ponent.

LEARNING & PERFORMANCE CENTER -- The Learning & Performance Center is a leading edge training facil-ity for dealership and MBUSA person-nel. MBUSA facilitates over 120 classes

per year in the Jacksonville Learning & Performance Center, with a total of about a thousand participants from across the Southeastern United States. Classrooms, workshops, a computer lab, a virtual classroom webcast area, a stu-dent lounge, offices and a cafeteria are designed in an intelligent and integrated fashion all for the learners’ benefit while at the same time providing increased operational effectiveness and efficien-cies. MBUSA operates five Learning & Performance Centers in the U.S.: Houston, TX, Itasca, IL, Jacksonville, FL, Montvale, NJ, and Rancho Cucamonga, CA.

“I am extremely pleased that Mercedes-Benz chose Jacksonville for its Southern region headquarters,” said Jacksonville Mayor John Peyton. “This is a testament to the favorable business climate we enjoy in our city and our talented workforce. I am proud to have Mercedes-Benz as a member of our busi-ness community.” n

MB Jacksonville From Page 15

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video input jack, iPod® net and 2GB Music Server are added to the new optional Monitor Package (USB connectivity also included); DVD playback capability, streaming audio via Bluetooth® technol-ogy and XM NavWeather® are added to Technology Package; XM® Satellite Radio becomes standard on Maxima 3.5 SV; and the previous iPod® connectivity is changed to USB connectivity. Also added are two new exterior colors, Crimson Black and Ocean Gray.

On the road or standing still, Maxima offers a dynamic presence that clearly distinguishes it from other mid-size sedans on the market today. With an exterior design theme that its creators call “Liquid Motion,” Maxima’s exterior is highlighted by the flow of its powerful and beautiful surfaces, like the undulation of a wave. The look starts with Maxima’s aggressive stance and powerful fender volume, which is not unlike that of many exotic sports cars. This deeply sculpted body/fender treat-ment is seldom used for mass market vehicles because of the engineering and manufacturing complexity required to physically accomplish it. Maxima’s stance is created by its sporty proportions – a careful balance between wheelbase and overall length, along with a wide front and rear track. Maxima’s dynamic perfor-mance stance is accented by 18-inch and available 19-inch aluminum-alloy wheels

with low-profile perfor-mance tires.

Maxima’s exterior also imparts a strong premium presence. The large, wraparound L-shaped headlights add a unique dimension to the overall design, while the light surrounds sug-gest a powerful “turbine”

appearance of energy and strength. Another unique styling feature is

the available Dual Panel Moonroof, which combines a front section that moves like a normal moonroof (positioned farther forward than typical) and a fixed trans-lucent rear section that provides light to rear seat passengers. The overall design gives the appearance that the entire roof is composed of black glass. The Dual Panel Moonroof includes dual power sunshades for both the front and rear glass sections, adding a level of conve-nience.

In creating driving performance worthy of Nissan’s flagship, the Maxima body and chassis engineering teams worked together to create a secure feel-ing, virtually no torque steer during accel-eration and a level of nimbleness that ultimately makes a car fun to drive. A range of enhancements (versus the previ-ous generation Maxima) helped achieve these targets, including increasing body rigidity and adjusting the wheelbase and track dimensions.

Utilizing Nissan’s advanced “D plat-form” as its foundation, Maxima features a standard 3.5-liter VQ-series V6 engine rated at 290 horsepower and 261 lb-ft of torque. Also utilized are a Continuously Variable Valve Timing Control System (CVTCS), a variable induction system, a silent timing chain and electronically con-trolled throttle.n

Maxima From Page 25


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