Introduction of CEA-Liten openned Platform for Printed Electronics ...
Software 2013 når telefonen blir for liten - svensen
77
Steve Jobs on what market research went into the creation of the iPad : "None. It's not the consumers' job to know what they want."
-
Upload
thomas-svensen -
Category
Technology
-
view
121 -
download
3
description
Transcript of Software 2013 når telefonen blir for liten - svensen
Steve Jobs on what market research went into the creation of the iPad:"None. It's not the consumers' job to know what they want."
Success is a lousy teacher. It seduces smart people into thinking they can't lose. – Bill Gates
"You can converge a toaster and a refrigerator, but those things are probably not gonna be pleasing to the user."
– Tim Cook, March 2012, explaining the company's stance on convertible tablet PCs.
I feel there's an existential angst among young people. I didn't have that. They see enormous mountains, where I only saw one little hill to climb. – Sergey Brin
If you can't make it good, at least make it look good.
– Bill Gates
A leader is not one who says, "Follow me."A leader is one who says, "I'll go first." – Neale Donald Walsch
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. – Steve Jobs
640K ought to be enough for anybody.
– Bill Gates
In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone. – Bill Gates
Be nice to nerds. Chances are you'll end up working for one
– Bill Gates
Intellectual property has the shelf life of a banana.
– Bill Gates
If you're changing the world, you're working on important things. You're excited to get up in the morning. – Larry Page
Design is not just what it looks like and feels like. Design is how it works.
– Steve Jobs
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. – Steve Jobs
People always fear change. People feared electricity when it was invented, didn't they? People feared coal, they feared gas-powered engines... There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters.
– Bill Gates
Opportunities are usually disguised as hard work,so most people don't recognize them.
– Ann Landers
Leaders are those who empower others.
– Bill Gates
"The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products." Steve Jobs, 1996 PBS documentary, "Triumph of the Nerds."
Thomas Svensen, Microsoft
Apps 2.0Når telefonen blir for liten
There is an app for … everything!will be
Apps på nye områder nye krav
Tid for et bikkjeslagsmål!
App ≠ applikasjon
Historien
Software anno 1984
Software anno 1984
Utfordringer
Utfordringer
UtfordringerUtfordringer
Utfordringer
Utfordringer
Utfordringer
UtfordringerUtfordringer Løsning
Utfordringer Løsning
App
App
Valgt til “årets ord” 2010 avthe American Dialect Society
App
Lastet ned apps Brukte nettleser0
10
20
30
40
50
60
Prosent av smarttelefon-brukere
comScore, July 2012
Apps
Software
Argumentermot apps
Argumenter mot apps: SENSUR
Argumenter mot apps: BETALINGSMODELL
Sensur
Argumenter mot apps:HTML5
Sensur
Betalingsmodell
HTML5
Men alle vilha apps!
Sensur
Betalingsmodell
Telefonen blir for liten
…running a country– there’s an appfor that?
Fraunderholdning
tilproduktivitet
Alle skjermstørrelser
Folk liker tastatur
Tastatur ≈ Cockpit
Tastatur ≈ Cockpit
Apper må samarbeid
1+1=3
App-sikkerhet = sandkasse
appbackdoor://start-the-app?using-this-inputProtocol handler (f.eks. HTTP)
App 1 App 2 App 3
Veggene må ned!
App 1 App 2 App 3
Veggene må ned!
Android Intents Windows 8 kontrakter
Splitscreen
SnappedviewWindows 8
320px Resterende
Brukere
Privat og jobb-profil – [email protected] [email protected]
ActiveDirectory
MicrosoftAccountSingle sign-on
Intern tilgang
Sentral styring
App-kjøp
Delt oppsett
Ekstern tilgang
Kamphanene
Kamphanene
iPad! Svak integrasjon mot Mac/PC
Mangler brukerprofil
Høyer vegger i sandkassa
Mus- og tastaturstøtte
Fast oppløsning
Kun en (relativt dyr) leverandør
Markedsleder
Fantastisk hardware
Effektivt økosystem
Mange apps
Veldig enkel i bruk
Mange tilhengere
UTFO
RD
RIN
GER
CSAMHelse-portal
Super-Officepå iPad(mBricks)
Android tablets!Dårlig sikkerhet?
Ingen business-apps?
Lite standardisering
Vanskeligere å bruke?
Mange versjoner
Mindre tydelig økosystem
Billig, mange leverandører
Mange størrelser
Tydelig vei mot full PC
Brukerprofiler
Intents integrerer apper
Felles filsystem UTFO
RD
RIN
GER
Windows 8Sent ute
Ikke sluttbrukeres førstevalg
Hybrid modell er kompleks
Ny app-plattform – men vokser!
Få og dyre devicer – så langt
UTFO
RD
RIN
GER
Er også en PC
Passer eksisterende infrastruktur
Brukerprofiler: MS + AD
Business apps på vei
Skalerer fra nettbrett til vegg
Kontrakter integrerer apper
Mus, tastatur og touch
Holte – befaringsapp
Appforkontrollavbilag
Apps 2.0 er
State of the art
I rivende utvikling
Ledet av Android og Windows
Utvikler? Lag apps!
Beslutningstaker? Velg apps!
Sluttbruker? Gled deg!
Spørsmål?
• Device management• AD-integrasjon• …
Balansere sikkerhet, tilgang og fleksibilitet
Notification Services
Aut. synkronisering tlf/PC
