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Social Recruiting Survey Jobvite SRP 2011
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Transcript of Social Recruiting Survey Jobvite SRP 2011
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8/6/2019 Social Recruiting Survey Jobvite SRP 2011
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SocialRecruitingSurvey
Results
2011
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When we began this annual survey four years ago,
social recruiting was a new iea to many
companies. Between then an now, comScore
reports that time spent in social networks grew
from 1 out of every 12 minutes spent online to 1 in
out every 6 minutes. Employers have clearly
followe their target talent into social networks. Our
2011 survey foun that 89% of responents will
recruit through social meia this year, up from 83%
in 2010.
As competition for talent grows, social recruiting
tops the list two years running as the most popular
area to increase investment. Not surprisingly,
responents plans to increase spening on
caniate sources are closely aligne with their
views on the quality of those sources.
55%illincrairbdgforocial
recruiting; referrals, corporate career sites
an irect sourcing are other top categories
for increase investment.
Rfrral,dircorcingandocialnor
are the top rate external sources for quality
caniates.
Onl16%illndoronjobboardand
a thir of responents plan to spen less on
jobboard,irdarrcrirandarc
r.
The ata inicates that recruiting epartments, like
marketing epartments, increasingly utilize the
unique environments of multiple networks to reach
an engage their targets.
LindInaldinrcriingagac
year an now almost all of those surveye
(87%) use the professional network, up from
78% last year.
Rcriingagoforajornor
adfairladi55%ingFacboo
an 47% using Twitter.
Bno,o(64%)aanddir
social recruiting programs to two or more
social meia channels; an 40% use all three
onorLindIn,Facbooand
Twitter.
Proof of a continue recovery for the labor market,
67% of survey responents sai they plan to
increase hiring over the next 12 months, up from
56%in2010.Andindicaaocial
recruiting will be an essential element of recruiting
strategy as hiring competition heats up.
77%ofrrondncincrad
competition for talent.
Narl2/3ofcoaniinndorcri
from competitors in the year ahea.
1/3caragnloo
stay 2 years or less
Aongcoanianiciaingincrad
iringiar,95%noorlanoar
using social recruiting.
Fornal,conncion,daaandrac
offere by social networks can help employers
successfully aapt to this environment of high
churn an increasing competition for talent an
environment in which they must always be
recruiting.
introduction
Social recruiting on the rise:Employers will invest more in recruitingacross multiple social networks ascoiionforalninni
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89% o U.S. copanies will use social networksor recruiting
3
YES80.2%
NO
10.5%
PLAN TO BEGINTHIS YEAR
8.7%
Corig2011Jobi,Inc.
DONT KNOW
0.6%
DOyOuORyOuRCOmpANyusesOCIALNetwORksORsOCIALmeDIAtOsuppORtyOuRReCRuItmeNteFFORts?Q
Jobvite Social Recruiting Survey 2011
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4
00%
00%
00%
4
2011
2010
2009
CURRENTLY USE PL AN TO BEGIN THIS YE AR
80.2%
73.3%
68% 13.7%
9.3%
8.7%
Signicant growth in social recruiting since 2009
DOyOuORyOuRCOmpANyusesOCIALNetwORksORsOCIALmeDIAtOsuppORtyOuRReCRuItmeNteFFORts?Q
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
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55
LINKEDIN
TWITTER
fACEBOOK
YOUTUBE
BLOG
NONE
86.6%
46.6%
55.3%
11.6%
16%
9.4%
USE THREE OR MORE
usetwOORmOResOCIAL
NetwORksFORReCRuItING
40%64%
87% use LinkedIn and 2/3 use two or ore networksor recruiting
whIChsOCIALmeDIADOyOuuseFORReCRuItING?Q
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
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6
100%
90%
80%
70%
0%
20%
30%
40%
50%
60%
10%
2011
LINKEDIN fACEBOOK TWITTER BLOG YOUTUBE
2010
whIChsOCIALmeDIADOyOuuseFORReCRuItING?Q
LinkedIn gains 8% while Facebook and Twitterhold steady
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
87%
55%
47%
16%
12%
78%
55%
45%
19%
14%
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7
YES63.6%
NO 36.4%
hAveyOusuCCessFuLLyhIReDACANDIDAtethROuGhAsOCIALNetwORk?Q
Social recruiting works: 2/3 have successfully hiredthrough social networks
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
suCCessFuLLyhIReD
FROmsOCIALNetwORks
IN201058%
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8
hAveyOusuCCessFuLLyhIReDthROuGhONeOFthesesOCIALNetwORks?Q
95% report theyve hired through LinkedIn
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
LINKEDIN fACEBOOK TWITTER BLOG
YES 94.5%
YES24.2%
YES 15.9% YES 3.1%
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99
REfERRALS
DIRECT SOURCING
INTERNAL TRANSfERS
SOCIAL NETWORKS
CORPORATE CAREER SITE
CAmPUS RECRUITING
JOB BOARDS
SEARCH ENGINEOPTImIzATION
3RD PARTY RECRUITERSOR SEARCH fIRmS
RAtethequALItyOFCANDIDAtesFROmthesesOuRCeswheRe10RepReseNtsthehIGhestquALIty.Q
8.6
8.2
7.8
7.0
6.8
6.4
6.4
6.1
6.1
Best outside talent coes ro reerrals,direct sourcing and social networks
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
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1010
SOCIAL mEDIA
CORPORATE CAREER SITE
REfERRALS
DIRECT SOURCING
JOB BOARDS
CAmPUS RECRUITING
INTERNAL TRANSfERS
3RD PARTY RECRUITERSOR SEARCH fIRmS
SEARCH ENGINEOPTImIzATION
Social media leads all other categories forincreased investment
hOwIsyOuRCOmpANyChANGINGItsINvestmeNtONtheseCANDIDAteReCRuItINGsOuRCesIN2011COmpAReDtO
2010?Q
1.6%34.1%54.5% 9.8%
2.9%60.6%29.8% 6.7%
3.4%55%27.7% 13.9%
2.7%58.4%25.5% 13.4%
31%46.1%16.4% 6.5%
5.5%51.1%14.5% 28.9%
11.9%50%13.9% 24.2%
1.8%66.8%13.5% 17.9%
17.9%32.5%37.4%12.1%
SPENDINGmORE
NOCHANGE
SPENDINGLESS
DONT KNOWOR N/A
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1111
Candidate online proles matter even more tocopanies in 2011
hOwDOyOuusetheONLINepROFILesOFCANDIDAtes?Q
ALWAYSSEARCH45.1%
OCCASIONALLYSEARCH 29%
REvIEW IfCANDIDATE PROvIDES
12.9%
DO NOTREvIEW AT ALL
13%
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
IN2010
IN2011
ALwAysseARChFORCANDIDAtepROFILes
32%45%
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YES69.1%
NO25.4%
DONT KNOW
5.5%
1212
Always important, high quality referrals mattereven more to those with increased hiring
DOyOuCOmpeNsAteempLOyeesFORReFeRRALs?Q
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
OFthOsewIthsIGNIFICANtLy
INCReAseDhIRINGpAy
empLOyeesFORReFeRRALs84%
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2/3 of U.S. companies expect to increase hiring inthe coming year
whAtAReyOuRexpeCtAtIONsFORhIRINGAtyOuRCOmpANyINtheNext12mONths?Q
INCREASESOmEWHAT41.4%
INCREASESIGNIfICANTLY25.3%
DECREASE 6.5%
DONT KNOW 3.2%
ABOUT THE SAmE
23.6%
sAIDhIRINGwOuLD
INCReAseIN2010
sAIDhIRINGwOuLD
INCReAseIN2011
55.9%66.7%
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6 mONTHS OR LESS
18 mONTHS OR LESS
1 YEAR OR LESS
2 YEARS OR LESS
3-5 YEARS
DONT KNOW
mORE THAN 5 YEARS
1515
hOwLONGDOyOuthINkyOuRAveRAGeNewempLOyeewILLstAywIthyOuRCOmpANy?Q
0.9%
4%
6.7%
19.8%
47.7%
13.7%
7.3%
Employers expecting signicant churn more intense recruiting efforts ahead
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
expeCttheAveRAGeNew
empLOyeetOstAy2yeARs
ORLess1/3
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SOmEWHATmORE 44.2%
hOwDOyOuexpeCthIRINGCOmpetItIONtOChANGeOveRtheNext12mONths?Q
The war for talent heats up
ABOUT THE SAmE
19.3%
DONT KNOW 1.6%
SIGNIfICANTLY LESS 0.4%
SOmEWHAT LESS 1.1%
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
SIGNIfICANTLY
mORE COmPETITIvE33.3%
expeCthIRING
COmpetItIONtO
INCReAse77%
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DOyOuCuRReNtLyORpLANtOReCRuIt
empLOyeesFROmCOmpetItORs?Q
Competitive hiring requires a strong offenseAND deense
hOwCONCeRNeDAReyOuReGARDING
COmpetItORsReCRuItINGyOuRempLOyees?Q
CURRENTLY
RECRUIT fROmCOmPETITORS46.7%
DONT KNOW
22.7%
WILL NOT RECRUIT
fROm COmPETITORS
16.4%
DONT CURRENTLY,
BUT PLAN TO
14.3%
SOmEWHATCONCERNED38.5%
A LITTLE
22.2% vERY CONCERNED18.5%
NOT vERY
16%
NOT AT ALL
4.8%
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HIRING mANAGER4.1%
OTHER3.7%
19
whAttypeOFORGANIzAtIONDOyOuwORkFOR?Q
Respondent Demographics: Employer and Job Role
whAtIsyOuRROLeAtyOuRCOmpANy?Q
EmPLOYER81.7%
RECRUITmENT
AGENCY
12.4%
SELf,
INDEPENDENT
CONTRACTOR,
CONSULTANT
5.8%
RECRUITING, STAffING
ExECUTIvE
HUmAN RESOURCES
45.8%
11.8%
30.0%
CONSULTANT4.5%
Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011
U.S.
RESPONdENTS800+
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20
hOwmANyempLOyeesDOesyOuRCOmpANyhAve?Q
Respondent Demographics: Company Size & Industry
whAtINDustRyDOyOuwORkIN?Q
1011,00034.5%
1100
26.9%
5,000+
19.7%
1,0015,000
18.9%
SOfTWARE, TECHNOLOGY, INTERNET
HEALTH CARE
SERvICES
fINANCE, INSURANCE, REAL ESTATE
mANUfACTURING
RETAIL, WHOLESALE
EDUCATION
GOvERNmENT
NONPROfIT
TRANSPORTATION
COmmUNICATIONS, UTILITIES
OTHER
CONSTRUCTION
25.3%
17.8%
13.1%
10.6%
8.7%
4.5%
4.0%
4.0%
3.9%
2.5%
2.1%
2.1%
1.4%
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about this survey
The Jobvite Social Recruiting Survey 2011 was
conucte online between May an June 2011;
over 800 people U.S. responents complete the
survey. The survey was complete by iniviuals
responing to an email invitation sent to a
registere list of human resources an recruiting
professionals. Responents answere questions
using an online survey tool an the response ata is
aailablonlinaggrgafor.Foror
information about the survey, please contact our
additionaL sociaL recruitinG resources
tsaofsocialRcriingInfograic
ebddablCar
JobiInd
JobsrNaion2010sr
JobiCorvido
Jobiprodctor
about jobvite
Jobvite is the leaing recruiting platform for the
social web.
Jobvite enterprise solutions are proven to perform
at the scale an with the reliability require by
worl-class companies. Social recruiting proucts
from Jobvite lea the market in their proven ability
odrirfrralirbnablingjobob
share across social networks, on websites an via
email by recruiters, hiring managers an every
employee. Jobvite is a complete, moular Software-
as-a-Service (SaaS) platform which can optimize the
spee, cost-effectiveness an ease of recruiting for
any company.
Jobvite Source is the social recruiting an c aniate
relationship management application that targets
rlanalninLindIn,Facbooandtiro
drirfrraliringirall.Iainglinii
application that manages all sourcing programs an
then measures the results, surfacing relevant
caniates from all over the web to create a talent
pool for your company.
Jobvite Hire is the applicant tracking system for the
social web thats easy for everyone to use - an
robust enough to be aopte by some of the fastest
groingcoaniinorld.Froocial
referral, to interview management to avance
analytics, Jobvite Hire is the faster, more prouctive
way for everyone to work together.
connect With us
.jobi.co
.ir.co/jobi.facboo.co/jobi
.lindin.co/coan/jobi
650-376-7200
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