Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting Unplugged
37
Social Recruiting Unplugged Connecting, Captivating & Capturing Passive Candidates Andre J. Boulais @AndreJBoulais Jobvite, Strategic Accounts Director- Engage Megan Anderson @MeganA02 Schneider Electric, University Relations & Recruiting Manager for North America
-
Upload
jobvite-inc -
Category
Recruiting & HR
-
view
341 -
download
0
Transcript of Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting Unplugged
Social Recruiting UnpluggedConnecting, Captivating & Capturing Passive Candidates
Andre J. Boulais @AndreJBoulaisJobvite, Strategic Accounts Director-Engage
Megan Anderson @MeganA02Schneider Electric, University Relations & Recruiting Manager for North America
Data on the Talent Pool of Social Job Seekers
Session Agenda• Recruiting is Marketing– How you can fully utilize Jobvite to draw in passive
candidates via social media• Publisher• Sending Jobvites• LinkedIn Amplifier
• 360 Social: Your Hidden Weapon for Talent
Candidates are Always Looking
Recruiting is Marketing
How to Draw Passive Candidates with Social Media
How Do You Attract Top Talent?What We Hope For Reality For Many of Us
HOW TO DRAW CANDIDATES IN VIA TWITTER, FACEBOOK & LINKEDIN
Jobvite Publisher
Why Jobvite Publisher?• Quickest ROI for your team (and employees)• Takes 90 seconds to set up• Instant results via top social media channels• Only recruiting method built to amplify jobs• Ability to reach global audience• Runs continuously
Publisher 101
Publisher Best Practices
Content is key!
Publisher Best Practices
Share multiple categories (not just your business unit)
Adjust your roles based on key recruiting initiatives (Sales Hiring, Internships in the Summer)
Make Sure Jobs are Shared Where the Candidates Are
Have Creative Content• Customize your messaging around events and trends
(remember, you’re trying to entice them)• Be creative to your company and industry
Tie your tweets to current eventsSchneider Electric Team using Publisher
Increase in Social Media usage at 2015 Final Four from 2014 Final Four
547%
Thinking Outside of the Box on #boxingday
22 new followers…
…in less than 24 hours
Create Lists to Share Content from Leaders
Monitor and retweet fun and exciting tweets
Quantifiable Results After Increasing Publisher Usage
Increased Usage
Jobvite Publisher Recap• Publish at least 5 jobs a day• Add creative hashtags for Twitter• Look at current trends and/or sign up for updates• Create internal and external lists to track your
company’s leaders as well as competitors• Favorite and retweet to encourage usage
Creativity = Impressions + Followers
Capture the Audience and the Moment with Strategic Jobvites
Go Into Jobvite and Send Jobvite
Group Multiple Jobs
Pick Your Moment and Share
4.4 Million Tweets
Quick LinkedIn Amplifier
Share the Job
With Groups
Go from 100’s to 100’s of Thousands
20,615 Members
341, 974 Members
YOUR HIDDEN WEAPON FOR TALENT360Social
360social Download in Chrome
Usable on over 200 social media outlets
Grey silhouette will appear on all social media pages linking to other pages
Serves as Cornerstone for Social Recruiting
Engage Serves as the go-to Social Recruiting CRM
Today’s Recap
Don’t Just Make Noise
1pm to 4pm
1pm to 3pm
9am to 11am
7am to 9am 5pm to 6pm
2pm to 4pm8pm to 1am
Share at the right times. Networks have different peak posting times.
Social Media is a 2-Way Street• Social Media is a not only a great way to advertise your
current jobs and your brand but it’s also imperative to LISTEN• Personalize your posts using Jobvite Publisher and when
sending Jobvites• Remember to share jobs with LinkedIn Groups to maximize
exposure• Pay attention to who’s liking your LinkedIn posts or favoriting
Tweets• Utilize 360Social for a complete view of your candidate
before engaging
More candidates are drawn to a company’s culture than their job description.
Nearly 80% of Millennials look for people and culture fit before looking at career potential.
