Social media in education isn't a fad, it's a revolution #INSTCON #elearning2014
Social Networking for Retailers Building Your Brand Using...
Transcript of Social Networking for Retailers Building Your Brand Using...
Social Networking
Social Networking
Building Your Brand Using Social Media and Web 2.0
Social Networking
What is Social Networking?
• Social networking is engaging with people on the Internet who share interests and/or activities.
• Most social network services are web-based and provide a variety of ways for users to interact.
• Social networking is essentially collecting, connecting people and sharing people.
Social Networking
What is Social Media?
• Social media is a way to collect and share knowledge
• Social media is an outlet for viral marketing
“Social media can take a business and put a bullet in it”
(Restaurateur in WA. area)
Social Networking
What Does it Do?• Social networking has
encouraged new ways to communicate and share information.
• Social networks increase feeling of community among people.
• Social networks are the new “World of Mouth”
Social Networking
A Social Networking Study
● Social networking is a mainstream activity among all age groups.
● Young users are interested in social networking the most.
● Facebook users are, on average, getting older and embracing the site at an increasing rate.
Social Networking
Social Networking
Increase Revenues• Study showed companies with highest
levels of social media activity increased revenues by 18% over past year.
• Brands are extending themselves into more and more channels.
• Real value provides opportunity to be a trusted member of the community
• Messages get shared across the network
Social Networking
The Social Media Revolution
• By 2010 Gen Y will out-number Baby Boomers
• 98% of them have joined a social network• 80% of all age groups visited a social
networking site, spending an average time of 4.6 hours there (in May 2009)
Source data: Socialnomics.com
Social Networking
Years to reach 50M Users:
• Radio – 38 years• TV – 13 years• Internet – 4 years• Ipod – 3 years• Facebook – 100M users in less than 9 mo
Source data: Socialnomics.com
Social Networking
If Facebook Were A Country
it would be the world's 4th largest
1. China2. India3. U.S.4. FACEBOOK5. Indonesia6. Brazil7. Pakistan8. Bangladesh
Source data: Socialnomics.com
Social Networking
Some Current Statistics ...• 80% of companies are using LinkedIn as their
primary tool to find employees• 80% of Twitter usage is on mobile devices –
people update anywhere, any time• 25% of search results for World's Top 20 largest
brands are links to user-generated content• 34% of bloggers post opinions about products
and brands• 78% of consumers trust peer recommendations• 14% trust advertisements
Source data: Socialnomics.com
Social Networking
The Near Future
We no longer search for news. The news finds us.
In the near future, we will no longer search for products and services.
THESE WILL FIND US VIA SOCIAL MEDIA
Source data: Socialnomics.com
Social Networking
21st Century Business
• Social media isn't a fad. It's a fundamental shift in the way we communicate.
• Everything is about giving / sharing.• All networks are contribution-driven.• Reputation is being built through online
groups.• 84% of Americans say online reviews
influence their purchasing decisions.
Social Networking
Big Shift• In the past, everything pushed us – TV ads,
newspaper ads, radio ads, direct mail, phone calls to us.
All of that is broadcast / push marketing
• Today, change from push to pull marketing attracts customers to you through conversations
This is conversational marketing (engagement marketing)
Social Networking
Social Networking
Conversations vs. Broadcasting
Conversations create transactions.
Broadcasts just create information.
Social Networking
Your Messaging
• Be sensitive to what you say – it is indexed forever.
• Treat network platform as an audience – not prospects.
Social Networking
Your Audience
• Entertain• Educate• Inform• Connect• Share
Social Networking
Identify Your Contribution
Ask yourself:• What can you share with others?• Who can you share with others?• What can you teach?• What is your knowledge?• What is your expertise?• What do you care about?• What is your contribution?
Social Networking
Opportunities for Interaction
Relevant and genuine messages that provide real value will give you an opportunity to be a trusted member of the community, and your message will be shared across the network.
Social Networking
What's Abuzz?
• Customers are abuzz with opinions – the first step is to tune in.
• Try to see your business through the eyes of a customer
• Build systems to stay on top of this online buzz
• Monitor the online conversation and engage with customers in the best channels.
Social Networking
Sharing Your Expertise
• Videos• Blogs• Social communities• Community forums• Wi-fi Sharing• Photos• Interviews• Articles
Social Networking
Content is King
• YouTube has 100,000,000 videos• Wikipedia has over 13 million articles• There are over 200,000,000 Blogs – 54% of
bloggers post content or tweet daily• More than 1.5 million pieces of content are
shared on Facebook ... DAILY
Source data: Socialnomics.com
Social Networking
Build An Online Community
• Online forum for customer reviews • Online panels and surveys/polls (engage)• Newsletter subscriptions (share information)• Ask the Expert column (share expertise)• Webinars (share knowledge)
Social Networking
Top Social Networks
• Facebook• Twitter• Instagram• Pinterest• LinkedIn
Social Networking
The 4 C's
1. Connect - find people to talk to
2. Communicate – engage
3. Circulate - spread message
4. Check - monitor online conversation
Social Networking
Social Media Guidelines
• Imagine your audience• Test your tweets and posts• Join the right conversations• Engage first, then sell• Know what is abuzz • Get in active interaction• Provide viral-worthy content
Social Networking
In A Social Platform...
• Connect with customers• Hold conversations• Raise awareness• Build relationships• Build trust• Gather feedback• Share information• Measure results
Social Networking
A Facebook Page
• Pages communicate by “updates”• Pages have friends who join as “fans”
• On Pages, you can add pictures• Pages have 2 walls – your wall that you
post on and a wall that fans can post on
• Pages have applications
Social Networking
A Facebook Group
• Groups are more for personal interaction around a cause
• Only groups under 5,000 members can send email blasts
• A group is attached to your personal profile• Groups offer more control over members• Groups is more like a private club• Groups cannot host applications
Social Networking
Pages Vs. Groups
• Pages are better for brands, businesses or celebrities who want to interact with their fans or customers
• Page updates are posted to fan’s feed. Group posts remain on group page
• Pages can host applications. Groups cannot.
Social Networking
Social Networking
Social Media Strategy
• Participate in networks most important to you - consider your purpose and value
• Create boundaries
• Communicate your plan• Simplify your social media routine
• Manage social networks using tools and applications