Group 1

Quote

“Nothing is local anymore. Any two idiots with a video camera and a dumb idea can damage the reputation of a 50-year-old brand.”

- Tim McIntyre, Domino’s

Trends

• Social media are networks of people sharing information with each other

• Over time this sharing of information has become globalized – including larger and larger “markets”

• It has become remarkably interesting for the marketing and public image of companies all over the world

Users

Links

http://www.youtube.com/watch?v=Oa7z2ZqTNF4

Video displaying various statistics concerning Facebook usage (in German)

Ten reasons to use social mediahttp://www.youtube.com/watch?v=SgNIIUD_oQg

The world of social media in 2011 – All the statistics, facts and figureshttp://www.youtube.com/watch?v=mgp7GwHxV14&feature=related

Social media has replaced traditional advertisinghttp://www.youtube.com/watch?v=9R4LbmGdfWU

Social media allowing revolutions – Cenk on MSNBChttp://www.youtube.com/watch?v=wpMGcAXEv5g&feature=fvsr

Links

http://www.youtube.com/watch?v=pIQyhtHFcBs

Social networking in plain Englishhttp://www.youtube.com/watch?v=6a_KF7TYKVc

Info concerning Twitter (including history)http://twittersmash.com/twitterwachstum-infografik/

* What the HELL is social media - in 2 minuteshttp://www.youtube.com/watch?v=QLd9q88ohUs

* What is social media by Visible Technologies

* Social media revolution – word of mouthhttp://www.youtube.com/watch?v=ajAieyJbhtQ

Hype?

• Private sphere meeting the public one

• Not only personal contacts are being maintained, companies are using these tools to expand their networks and operations

Thank you for your attention.