Social Media Theatre: Emerging Social Trends
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Transcript of Social Media Theatre: Emerging Social Trends
Emerging Social TrendsTFM&A 2012
Guy LevineCEO – Return On Digital
Founded .com @ 17 y.o. – sold @ 18 y.o.
Bummed around
Built digital publisher – sold @ 24 y.o.
Digital gun for hire
Sept 08 – founded Return On Digital
Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik - Google
Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik - Google
Socially, your size matters!
Social StrategyWithout becoming a spammer!
Listen
Language
Lead
Ask Questions
Start The Convo
Start Marketing
The average brand
Join In
Participate
Build Respect
Earn The Right
Social Metrics
Social Metrics
F-commerce
Curation
QR Codes
Case StudyGenerating Social Outreach
Case StudyGenerating Social Outreach
• Creation of the Jessica Fowler account - http://twitter.com/womenunderwear• Grown followers by researching the top lingerie bloggers/tweeters and following their
audience• Addition of a realistic picture • Twitter allows you to find journalists and bloggers easily• Build up relationship with relevant & influential followers • Location: Everywhere – not to rule out getting blog posts across the Globe• Created own blog to make it a realistic account
Curation
Case StudyGenerating Social Outreach
Case StudyGenerating Social Outreach
Case StudyGenerating Social Outreach
Case StudyGenerating Social Outreach
We are experts.This is what you should buy.
Please buy it from us.
Case StudyLead Generation
Case StudyLead Generation
We are experts.This is what you should buy.
Please buy it from us.
B2B decision makers spend 1% of their time buying! They spend the other 99% researching and talking to eachother!
We are experts.This is what you should buy.
Please buy it from us.
There has been one big ommission
Thanks for listeningTFM&A 2012