Social Media & Health Promotion

BLOGS

Microblogs

Social Networking Sites (SNS)

Photo & Video Sharing

Videos

• truth® - http://www.youtube.com/user/truthorange?feature=relchannel

• Flavour Gone!

http://www.youtube.com/watch?v=c1Z29_OaZjo

SMS/Txt/Mobile Applications

inSPOT Toronto Campaign

Hypertag delivered the inSPOT message into mobile handsets within

a 4 hour period over 5 nights. Summary: 1463 Audience Alerts, 317 downloads=

21.7% conversion rate

inSPOT Toronto Hypertag Electronic Bookmark (animated jif)

Chlamydia Campaign Proximity Marketing

• Delivered over 5 days to 6 high schools as part of a Gr. 11 health promotion assembly.

• Electronic bookmark delivered through 4 wearable units at end of assembly.

• Animated gif which reflects look of posters/condom cards placed in cell phones.

Chlamydia Campaign Proximity Marketing

• Goal of Hypertag campaign to raise awareness, and send youth for more information to contact points.

Summary: 306 Audience Alerts, 109 downloads=

30% conversion rate

Chlamydia Campaign Electronic Bookmark (animated jif)

Distracted Driving

http://www.wane.com/dpp/news/app-takes-tempation-out-of-texting-while-driving

Virtual Worlds

Gaming & Gamification

Collaborative writing

Podcasts

WIKIS

WIDGETSGIS