SNS in Japan 29 Mar 2016

outline

1. What is SNS :in general

2. Twitter : how it is used in Japan

3. Matching Apps : based on Go’s experience

4. Conclusion

What is SNS?

• SNS stands for Social Networking Service

Various kinds of SNS

Increasing number of SNS users

How about in Japan?

Facebook

Twitter

Instagram

mixi

LINE

20s and bellow

30s

40s

50s

60s and above

35.3%

31.0%

6.0%

16.5%

37.5%

Diffusion rate of major SNS in Japan and breakdown

Source: Ministry of Internal Affairs and Communications, 2014

How much time do people spend on social network?

What is Social Media addiction?

How can you tell when a person is addicted to SNS? • How often do you find that you stay on-line longer than you

intended? • How often do you neglect household chores to spend more

time on-line? • How often do you prefer the excitement of the Internet to

intimacy with your partner? • How often do you form new relationships with fellow on-line

users? • How often do others in your life complain to you about the

amount of time you spend on-line? • How often do your grades or school work suffer because of the

amount of time you spend on-line? • How often does your job performance or productivity suffer

because of the Internet? …………………..etc.

People becoming addicted to Social Media

According to a study, the addiction to

Social Media is similar to a drug addiction

and can even be accompanied by

symptoms of withdrawal!!

People becoming addicted to Social Media

According to a study, the addiction to

Social Media is similar to a drug addiction

and can even be accompanied by

symptoms of withdrawal!!

SNS: Twitter The use of Twitter as corporate strategy

Catch the bird!!

Outline

1. Why we chose Twitter?

2. About Twitter

1. Twitter vs Facebook

2. Twitter in the world

3. Japanese case

1. Japanese general situation

2. Japanese corporate strategy with Twitter

4. Conclusion

2nd popular[1]

•Japanese situation

Corporate strategy

•Successful cases

Why?

[1] http://social-db.com/data/2071.html

Twitter

140letters

Facebook

Not limited

Informal Formal

Anyone Friends

> Useful

Comparison

[2] http://blogs.itmedia.co.jp/saito/2010/10/twitter-97ed.html

Japanese case

19million users, 2nd popular SNS Teenager is the most

Speedy spread Anonymous

Successful cases in corporate strategy

Glico: Pocky

Tweet

• About its products

• About the company

Move

• “Let’s share pocky” movement

• Post photo

Profit • Got 4 times profit

[3] http://blog.members.co.jp/article/14475

Nippon Television

Tweet • About music program

Move

• Twitter+TV = Social-television

• Audiences’ participation

Profit • Got more ratings

[3] http://blog.members.co.jp/article/14475

My case: Drag queen cafe

Tweet

• Survey about menu

• Interactive with customers

Move

• Before-care service

• After-care service

Profit • Got twice profit ever

Summery

Tweet

• Short message

• Carefree posting

Spread

• Teenagers use a lot

• Movement

Result

• 2nd popular in Japan

• Corporate strategy to use it

Conclusion

• Growth of SNS

→ Change Characteristics of Japanese People

→ A sort of Americanisation