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Transcript of How OKC CPAs Manage Multiple Social Media Accounts (SlideShare)
Courtesy of Emsco Solutions
http://www.ITGuideforOKCCPAs.com
How OKC CPAs Manage Multiple
Social Media Accounts
Sponsored by http://www.ITGuideforOKCCPAs.com
Like most professionals,
you may be finding it difficult
to juggle posts and updates
on sites such as:Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
• Google Plus
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
• YouTube
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Here are some ideas for
Oklahoma City CPAs
and accountantsRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
which could alleviate the
stress of keeping up with
posts and updates on
multiple channelsRon Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Long Form Content
Ron Vaughn Solutions Specialist
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Best practice is to publish
your thought leadership
on your own website
which you controlRon Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Your blog should have
original, long form content
which is updated at least
twice each weekRon Vaughn Solutions Specialist
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Make sure to use tools
like HootSuite to easily
share the blog posts across
multiple channels, Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
either on a real-time
or scheduled basisRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Balance Text and Images
Ron Vaughn Solutions Specialist
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Make sure the posts
provide thought leadership
on accounting practices and
are supported by graphicsRon Vaughn Solutions Specialist
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like charts, graphs,
and other relevant imagesRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
LinkedIn’s SlideShare platform
has gained a lot of tractionRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
as a way to provide
a highly share-worthy way
to educate clients and
prospects on your expertise
and servicesRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Don’t Try to Be Everywhere
Ron Vaughn Solutions Specialist
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Your CPA firm can prioritize
the social media channels
where you post and share
your contentRon Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Experts say, that most
accounting professionals
take to LinkedIn, Facebook,
and Twitter for their preferred
social media channelsRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
There are trends though
towards Google+
and YouTube due to the
engagement rates resulting
from video contentRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
The Right Tools for the Job
Ron Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
There is no shame for CPAs
who use scheduling tools
like HootSuite or
Sprout Social to schedule
social media content Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
and listen to what clients
or prospects are saying
about their firms or their
servicesRon Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
In fact it’s highly encouraged
to try and watch each
social stream separatelyRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
While it’s important to post
with some regularity,Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
it’s even more important
if someone sends you a
direct message on social
media, in a positive
or negative way,Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
to respond in a timely
and effective mannerRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Just don’t feed the trolls
Ron Vaughn Solutions Specialist
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If you are being aggressively
called out by a detractor
for questionable reasons, Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
either report the account
or evaluate their influence
based on how many followers
they have and who their
followers areRon Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Delegate responsibility
to your colleagues
to add their voices
to the conversationRon Vaughn Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
What strategies have
you used to keep your
social media posts regular,
build a following, and listen
to your target audience?Ron Vaughn
Solutions Specialist
Sponsored by http://www.ITGuideforOKCCPAs.com
Tell us about it in the
Comments section belowRon Vaughn
Solutions Specialist
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