Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly...

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@GoogleExpertsUK [email protected]

Transcript of Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly...

Page 1: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

@GoogleExpertsUK [email protected]

Page 2: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

SocialMedia&SEO

Page 3: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

IsSocialMediaImportantforSEO?

•  Googlesaystheydon’tdirectlyusesocialsignals,but

•  SEOcommunityagreesthatitdoescount•  Siteswithgoodsocialfollowinggethigherrankingsinshortertimeframe

Page 4: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

IsSocialMediaImportantforSEO?

•  Usesocialmediatobuildsocialactivity,increaseoverallSEO

•  Regularlycreatebacklinksthatarefree•  Increasesreferraltraffic•  Engagepreviouscustomers

Page 5: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

Analytics

•  Understandinghowpeopleareinteractingwithourstuff

Page 6: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

GoogleAnalytics

Page 7: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

YourAudience

Audience>Overview

Page 8: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

YourAudience

•  Thelanguagetheyuse•  Countriesand/orcities•  Whichbrowser•  Operatingsystem

Page 9: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

WhichSocialMedia?

Acquisition>Social>Overview

Page 10: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

WhichSocialMedia?

•  Whichsocialmediachannel•  Percentageofsessions•  Setagoaltomonitorthevalue

Page 11: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

SocialMediaEngagement

Acquisition>Social>User Flow

Page 12: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

SocialMediaEngagement

•  Levelofengagement•  Whichchannelsneedabitoflove•  Orbeabandoned

Page 13: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

PopularPages

Behaviour>Site Content>All Pages

Page 14: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

PopularPages

•  Everyonethatinteractswithyoursite•  Whatinformationtheyareconsuming•  Typeofcontenttoshare

Page 15: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

PointofOrigin

Audience>Geo>Location

Page 16: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

PointofOrigin

Page 17: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

PointofOrigin

•  Locationofvisitorswhentheycheckedin•  Whichareasperformbest;Country/Continent/City

•  Allowsyoutotailorcampaigns

Page 18: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

CanITrackIndividualPosts?

https://ga-dev-tools.appspot.com/campaign-url-builder/

Page 19: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

URLBuilder

https://ga-dev-tools.appspot.com/campaign-url-builder/

Page 20: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

URLBuilder

•  WebsiteURL*(makethisthespecificpage)•  CampaignSource*(Facebook,Twitter)•  CampaignMedium(email,cpc,banner)•  CampaignName(Product,promo)•  CampaignTerm(Identifypaidkeywords)•  CampaignContent(usetodifferentiateads)

Page 21: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

URLBuilder

•  WebsiteURL*(makethisthespecificpage)•  CampaignSource*(Facebook,Twitter)•  CampaignMedium(Appearson2ndAnalytics)•  CampaignName(Appearson1stAnalytics)•  CampaignTerm•  CampaignContent

Page 22: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

1stAnalytics

Acquisition>Campaigns>All Campaigns

Page 23: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

2ndAnalytics

Page 24: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

ProfileURL’s

Page 25: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with
Page 26: Social Media & SEO€¦ · Is Social Media Important for SEO? • Google says they don’t directly use social signals, but • SEO community agrees that it does count • Sites with

https://stormchasersdigital.com/resources/

@GoogleExpertsUK [email protected]


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