SEO and Social Media Analytics
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Transcript of SEO and Social Media Analytics
Search Engine OptimisationRank in Google results
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Google AnalyticsMonitor and Tweak for ROI (video)
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SoftwareFor measuring analytics
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Google Analytics: One of the most popular systems. Google Analytics is free and robust package from Google.http://www.google.com/analytics/
Clicky: Has free and paid versions of its software. The statistics are real-time. http://getclicky.com/
HubSpot: Offers analytics as part of its inbound marketing software. Designed for marketing professionals, includes lead information. http://www.hubspot.com/
Tweaking and Measuring
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An example of closed-loop marketing analytics using HubSpot software
Tweaking and Measuring
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An example using Google Analytics
Tweaking and Measuring
[ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69
An example of closed-loop marketing analytics using Hootsuite
Tweaking and Measuring
[ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69
YouTube metrics show you which videos are getting the most viewsand how is viewing them.
Insight Video Tracking (video)