Social Media SEO

@BooyahAgency #BooyahSocial

Social Media

“People don’t buy from companies. They buy from people.”


Social Media Growth

Source: The Pew Research Center’s Internet & American Life Project tracking surveys, 2002-2011.


Social Media Spend


Social Media Industry Statistics


HOW SOCIAL MEDIA INFLUENCES ORGANIC SEARCH


Social sharing such as sharing & tweeting

are a component of organic search

ranking factor

Bing has direct relationship with Facebook

and uses the info as a ranking factors.

Google does not have direct level access to Facebook data. But is steadily emerging and is showing signs of ranking preference among Google account holders.


Google Search Results


Facebook – Bing Search Results


Starts with Shareable Content


Most Shareable Content

• Succinct posts

• Photos and videos

• Facts, tips & quotes

• Relevant and timely

• Call-to-action (ask questions, like this, share this, fill in the blanks)

Facebook’s Edge Rank Formula


• Build Authoritative Presence (Profile) on a Social Media Outlet

• Building Social Audience to Share Content

How To Use Social Media for SEO


Make It Be Seen

Be sure to optimize your social profile so that users can find you on the web:

1. Include target keywords (ex: healthcare provider, etc.) in the description about the company

2. Provide anchor text (ex: SEO Consultants) where ever possible throughout the account.

3. Optimize Image File Names (ex: Online Search Consultants.png) & Alt Tags (PPC Advertisers) when able.


http://www.booyahseo.com/

LinkedIn Social SEO Example


Facebook Company Page


Twitter Company Profile


LinkedIn Company Profile


YouTube Company Channel


Wikipedia Company Profile


Social Sharing Sites


Social is More Then Facebook

Source: http://mashable.com/2011/08/19/stumbleupon-social-traffic/


Earn Rankings Boost

More Searchers Biased to Seeing Your Stuff

Social Sharing SEO Cycle

• Growing your social network and sharing socially creates a virtuous cycle of marketing/influence.

Create Share-Worthy Content

Share Socially

Get Natural Links through Visibility

Earn More Social Followers

Network Amplification Grows Reach

Win the Internet


Troy Lerner [email protected] 303-345-6619

facebook.com/Booyah

twitter.com/BooyahAgency

linkedin.com/company/booyah-

online-advertising/

mailto:[email protected]

Social Media SEO

Business

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