Social Media Master Class for Artists
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Transcript of Social Media Master Class for Artists
SOCIAL MEDIA
MASTER CLASS
FOR ARTISTS
Colleen MillerSocial Media Consultant
AGENDATHE LINE-UP
Colleen The Landscape Social Media – Why Use It? Visual Social Media
Krystal Build Audience Content is King
WHAT ARE YOUR GOALS?
STRATEGY IN A SNAPSHOT
SOCIAL MEDIA
• Social media is digital content and interaction that is created by and between people.
Source: Sam Decker – Mass Relevance
• Social media allows for enhanced speed and breadth of information dissemination. Information can be communicated in real-time, or not.
It’s now a big part of how people relate, socialize, volunteer and work together.
WHO USES SOCIAL MEDIA?
ARTIST STATEMENTS
Keep it short, sweet, and to the point. Your artist statement is an introduction to your work, not an in-depth analysis of it.
One to two paragraphs and no longer than a page. Hit the high notes!
Answer the most commonly asked questions about your art.
Don’t overwhelm readers with irrelevant facts and minute details.
Remember TLDR attitude of today.
Your digital presence can be your statement!!
POTENTIAL OUTCOMES
Boosting Awareness/Credibility
Connecting
Collaborating /Partnering
Sales / Revenue Opportunities
.
Timely – News in real time!
140 Characters (includes spaces & punctuation). Abbreviate!
Share links, quick updates, reminders, news articles, events, organize with others, curate, collaborate.
284 million monthly active users 500 million Tweets are sent per day 80% of Twitter active users are on mobile
TWITTER TERMS
Hashtag – “#” followed by a keyword, such as #nonprofit or #mercercounty.
Lists – Groups of People on Twitter that You Follow – Could Arrange by Topic.
Mentions – When someone used your twitter name, eg. “@cmiller237 wrote a great article.”
Retweets or RT – To re-send someone’s tweet, uses their twitter name and the “RT” prior to the text.
It’s OK to ask for a ReTweet. Just not all the time!
Reply – Uses someone’s Twitter name or “handle”– eg. “@cmiller237 great chat!”(goes to person and followers in common) add a period and it’s public – eg “.@cmiller237 great event!”
Engage – Be human and present but realize the time commitment.
DM – Direct Message is between people who follow each other. Private.
TWITTER TERMS
Pace yourself. Focus. Engage without overwhelming.
EXAMPLE
#HASHTAGS
TWITTER TIPS
Twitter Profile text – use authoritative keywords, link to your website
Events – Build audience before an event. Tweet news prior to the event. Learn language of Twitter. During an event - set up a #hashtag, have someone tweet news or important points. Tweet photos. Leverage sponsors, partners and their Tweets.
Market your Twitter feed! Mention in offline / online marketing. Integrate into your website.
SCHEDULING
This is TweetDeck, also HootSuite
Stats:
• 890 million daily active users on average
• 745 million mobile daily active users on average
• 1.39 billion monthly active users
• 1.19 billion mobile monthly active users
Create a separate Page for you Art, not a
good idea to use your personal profile.
EXAMPLES
YOUTUBE
Videos can be effective in telling your story.
Production quality is up to you.
Videos are voraciously consumed and shared. Perfect for sharing a wide variety of content.
Super short videos – Vines!
FLICKR
Also Bookmarking sites: Delicious, Reddit, StumbleUpon
Pinterest (www.pinterest.com)
- Virtual Visual Bulletin Boards, Sharing
LINKEDIN & GOOGLE+
• Professional Networking
• Link & Content Sharing
• Google+ - search engine boost
DIGITAL PRESENCE
