Social Media Marketing Parte I
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Transcript of Social Media Marketing Parte I
![Page 1: Social Media Marketing Parte I](https://reader033.fdocuments.us/reader033/viewer/2022042906/58aa9a371a28ab85678b5f6d/html5/thumbnails/1.jpg)
1000ideasdeNegocios.com
MARKETING EN REDES SOCIALES
Edwin Amaya
Creador y Editor del Blog
1000ideasdeNegocios.com
![Page 2: Social Media Marketing Parte I](https://reader033.fdocuments.us/reader033/viewer/2022042906/58aa9a371a28ab85678b5f6d/html5/thumbnails/2.jpg)
1000ideasdeNegocios.com
Con el apoyo de…
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1000ideasdeNegocios.com
Edwin Amaya
Escritor, Conferencista
Internacional y experto en Social
Media.
Creador y editor del blog
1000ideasdeNegocios.com
Bienvenidos
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Agenda Sábado 11 •Introducción al Marketing en RS
•Entendiendo el Internet
•Palabras Clave / SEO
•Inbound/Outbound Marketing
•Estrategia de Contenidos
•Facebook Marketing
•Blog Marketing / Google
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Agenda Sábado 18 •SEM / Adwords
•Video Marketing / Youtube
•Email Marketing
•Mobile Marketing
•Twitter / Pinterest / G+ / Slideshare
•Linkedin / Whatsapp MKT
•Analítica
•Community Manager
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Introducción al MARKETING
EN REDES SOCIALES
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Un paradigma diferente…
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"El mundo va a cambiar en los próximos diez años más de lo que lo ha hecho en los últimos cincuenta años.”
Bill Gates
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LOS HÁBITOS DE CONSUMO HAN CAMBIADO
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“Las empresas que entienden el Social Media son las que dicen con su mensaje: te veo, te escucho y me importas” -Trey Pennington
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EL INTERNET HA CAMBIADO
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¿QUÉ ES EL TRÁFICO EN LA WEB?
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¿QUÉ ES UNA
RED SOCIAL?
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Red social: Página web en la que los internautas intercambian información personal y contenidos multimedia de modo que crean una comunidad de amigos virtual e interactiva.
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¿CUÁNTAS
REDES SOCIALES
HAY?
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“¡Social Media es sobre la gente! No sobre tu negocio.
Provee a la gente y la gente te proveerá.” -Matt Goulart
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PALABRAS CLAVE
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INBOUND / OUTBOUND MARKETING
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ESTRATEGIA BASADA EN CONTENIDOS
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FACEBOOK MARKETING
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Ventajas:
• +1400 Millones de usuarios
• Muy amigable
• Muy popular
• Ideal para publicidad boca-boca
Desventajas:
• Alcance <25%
• Riesgo de “likes” y perfiles falsos
• Privacidad
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Motivar la interacción
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BLOG MARKETING
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Ventajas:
• Excelente para SEO
• Fácil de crear contenido
Desventajas:
• Requiere algún conocimiento
más técnico
• Requiere mayor frecuencia de
actualización
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Los Blogs la base de una estrategia efectiva de posicionamiento
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