Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)

1 EDWARD M. ERASMUS, MA | ARUBA, FEBRUARY 2015

FACEBOOK: KEY USERS STATS

SOCIAL MEDIA LANDSCAPE OF ARUBA

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has now overtaken pornography

as the #1 activity on the web

Social Networking….

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Social Media Advertising

• SM ads up 40% worldwide in 2014

• Mobile SM ads will surpass non-

mobile spend by the end of 2015

• US social-media ad spending will top

$8.5 billion this year and will grow

rapidly through 2018

Source: businessinsider.com

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Continues to play a pivotal role in

Social Media Advertising

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(Source: Leverage. Social media image via Shutterstock.)

Key statistical data of different social platforms

Copyright © 2015 by E.M. Erasmus. All rights reserved.

https://leveragenewagemedia.com/blog/social-media-infographic/

http://www.shutterstock.com/pic-134112389/stock-photo-social-media-and-networking-concept-group-of-color-signs-with-social-media-services-isolated-on.html?src=BYKwF722GmpFWiEY-d_zoQ-1-0

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Sharing some new features…

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NEW COOL FACEBOOK FEATURES 2015

• Featured Video on Facebook Page

• Call to Action button on Facebook Page

• Buying and Selling feature in Groups


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FEATURED VIDEO


Setting up a featured video is a very easy process. Just navigate to the ‘Videos’ section of the page. Click on the link to see the new set-up. To add a featured video, click on the link to the right. Here, you can either select an existing video, or upload a new file in the ‘Add Video’ section. Alternatively, you can just click on the 'Feature this Video' button that now appears under each video.

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CALL-TO-ACTION BUTTON


Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video

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BUY AND SELL FEATURE IN GROUPS


For Sale Group members can now choose the Sell feature when creating a post. You can add a description to what you’re selling, include a price and set a pick-up/delivery location.

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So here they are…

Key stats of Facebook users in Aruba

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Active Users in Aruba

• Currently Aruba has over 68,000 active users*

on Facebook (February 2015).

• Steady increase in Facebook Pages (mostly

businesses).

• Growing use of Facebook ads by Facebook

pages.

*An active user is someone who during the past 30 days has visited Facebook.com

and logged-in (or has been logged in) and who has taken an action with a

Facebook feature (e.g. clicked ‘like’, etc…).


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Active Users in Aruba (continued)


Active users for country Aruba by social platform

Sources: Facebook, LinkedIn and Twitter

Facebook is by far the most popular Social networking platform in Aruba

Source: Facebook

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Age and Gender of Facebook Users

53% Active female users 47% Active male users

Source: Facebook


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Relationship status

38% of users have reported to be single.

Source: Facebook


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Use of Device to Access Facebook

(over the past 30 days)

50% of users access Facebook using mobile and desktop devices interchangeably.

Source: Facebook


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Facebook Access by Primary Device

(over the past 30 days)

83% of users access Facebook using a mobile device only. 48% of users access Facebook using Android (mobile) platform.

Source: Facebook


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Industries Where Users Work (top 10)


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Frequency of Activities (The number of times the users performed these actions on Facebook)


The median user liked an average of 18 Facebook pages. The average user liked 10 posts, posted 6 comments and clicked on 8 ads during the last 30 days (average data per user).

Source: Facebook

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Leading Pages with Most Likes


Source: SocialBakers.com

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Top 10 Pages with Most Likes



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Shopping/retail category leaders


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Local business category leaders


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Telecommunication category leaders


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More SM stats will be available soon…

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Edward M. Erasmus, MA

[email protected]

[email protected]

Facebook: http://www.facebook.com/edwardmerasmus

Twitter: http://www.twitter.com/em_erasmus

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Blog: http://edwardmerasmus.wordpress.com

mailto:[email protected]

mailto:[email protected]

Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)

Social Media

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