FACEBOOK LIVE: INSIGHTS AND BEST PRACTICES › documents › Christian Bruncsak...FACEBOOK LIVE...

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FACEBOOK LIVE: INSIGHTS AND BEST PRACTICES Christian Bruncsak ATXN - City of Austin - Video Producer

Transcript of FACEBOOK LIVE: INSIGHTS AND BEST PRACTICES › documents › Christian Bruncsak...FACEBOOK LIVE...

Page 1: FACEBOOK LIVE: INSIGHTS AND BEST PRACTICES › documents › Christian Bruncsak...FACEBOOK LIVE STATS: 1 In Every 5 Facebook Videos Is A Live Broadcast Video On Social Media Generates

FACEBOOK LIVE: INSIGHTS AND BEST PRACTICES

Christian BruncsakATXN - City of Austin - Video Producer

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TOP 2016 VIDEOS FORFACEBOOK LIVE?

SOURCE: mediakix.com/

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TOP 2016 VIDEOS FORFACEBOOK LIVE?

1. “CHEWBACCA MOM”

SOURCE: mediakix.com/

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TOP 2016 VIDEOS FORFACEBOOK LIVE?

1. “CHEWBACCA MOM”

SOURCE: mediakix.com/

1. “CHEWBACCA MOM”

TOP 2016 VIDEOS FORFACEBOOK LIVE?

4. “Dallas Police”

SOURCE: mediakix.com/

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1. “CHEWBACCA MOM”

4. “Dallas Police”

SOURCE: mediakix.com/

TOP 2016 VIDEOS FORFACEBOOK LIVE?

18. “Live Q&A w/Astronauts”

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FACEBOOK LIVE STATS:

1 In Every 5 Facebook Videos Is A Live Broadcast

Video On Social Media Generates 1200% More Shares Than Text & Images CombinedNative Video Uploads To Facebook Have 10x Higher Reach Compared To Shared Youtube Links

Source: Livestream and New York Magazine

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Users Comment On Facebook Live Videos At 10x The Rate Of Regular Videos

Daily Watch Time For Facebook Live Broadcasts Has Grown By More Than 4xFacebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymore

Source: Livestream and New York Magazine

FACEBOOK LIVE STATS:

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Compelling Content Is The Primary Motivator For Live Online Viewing

62% Of Consumers Are More Likely To Have A Negative Perception Of A Brand That Publishes Poor Quality Video Video Quality Is The Most Important Factor For 67% Of Viewers When Watching A Livestream Broadcast

Source: Livestream and New York Magazine

FACEBOOK LIVE STATS:

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FACEBOOK LIVE TRENDS

BEHIND THE SCENESINTERVIEWSTRIBUTES OR ANNOUNCEMENTSPOLITICSPOP CULTUREHUMORCURRENT OR BREAKING NEWSPERFORMANCES OR LIVE EVENTS

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BAD EXAMPLES

OFFACEBOOK

LIVE

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BAD EXAMPLES

OFFACEBOOK

LIVE

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BAD EXAMPLES

OFFACEBOOK

LIVE

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BAD EXAMPLES

OFFACEBOOK

LIVE

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START: Will there be action?

Will anyone be speaking?

Do you have the recommended audio

equipment?

CONTENT

YESNO

YES

NO

YES

This is a photo.Get out of here.

Good audio is critical to a

successful FB video

NO

SHOULD I GO LIVE?GUIDELINES FOR EFFECTIVE USE OF FACEBOOK LIVE

Do you have the recommended video

equipment and a good internet connection?

GOLIVE!YES

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FACEBOOK LIVE EQUIPMENT

KIT 1: IOGRAPHERw/iPAD mini

Magnus VT-350 Tripod

Zoom lensAZDEN Wireless Mic

RODE Videomic

Audio Adaptors

$500-$1000 range

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FACEBOOK LIVE EQUIPMENT

KIT 1: IOGRAPHERw/iPAD mini

$500-$1000 range

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GOOD EXAMPLES

OFFACEBOOK

LIVE

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FACEBOOK LIVE EQUIPMENT

KIT 2: DJI OSMO+

iPhone

RODE Videomic 360

$500-$1000 range

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GOOD EXAMPLES

OFFACEBOOK

LIVE

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GOOD EXAMPLES

OFFACEBOOK

LIVE

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FACEBOOK LIVE EQUIPMENT

KIT 3: MEVO MEVO w/

Battery/Ethernet Kit

Tripod

ExternalUSB Mixer

iPhone/iPadMulti-shot camera

$500-$1000 range

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GOOD EXAMPLES

OFFACEBOOK

LIVE

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GOOD EXAMPLES

OFFACEBOOK

LIVE

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FACEBOOK LIVE EQUIPMENT

OTHER OPTIONS

AND MANY MORE…Visit Facebook Live

Solutions Page

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GOOD EXAMPLES

OFFACEBOOK

LIVE

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Setting the Example

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So how do you know what’s working?

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Track FB Live Video Stats (more views/more participation?)Feedback Experiment w/ContentExperiment w/Equipment and FB LiveExperiment w/Style (guerrilla vs. clean)Experiment w/Time of Day and FrequencyUse Facebook’s Audience Insights / Demographics

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Thank you! Christian BruncsakATXN - City of Austin - Video Producer

[email protected]