Social Media Landscape of Aruba - Key Facebook Stats Feb 2016
-
Upload
edward-erasmus -
Category
Social Media
-
view
1.228 -
download
0
Transcript of Social Media Landscape of Aruba - Key Facebook Stats Feb 2016
1EDWARD M. ERASMUS, MA | ARUBA, FEBRUARY 2016
KEY USERS STATS
SOCIAL MEDIA LANDSCAPE OF ARUBA
2
“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.”
- Lori Ruff (@loriruff)
3
Social media advertising revenue will reach $9.8 billion in 2016
33% of millennials identify social media as one of their preferred channels for communicating with businesses
The number of worldwide social media users is expected to reach 2.5 billion by 2018
4
Over of all internet users use social media.75%
Social networking is the bread and butter of modern Web activity
5
of U.S. small business owners/ marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, “Social media marketing is important for my business.”Source: Social Media Examiner
96%
6
Continues to play a pivotal role in Social Media Advertising
7
Source: Statista.com
Percentage of global online population using Facebook by region
Copyright © 2016 by E.M. Erasmus. All rights reserved.
8Source: Statista.com
Leading SM platforms based on share of visits inOctober 2015
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Market leader Facebook accounted for 45.4 percent of all social media site visits.
9Source: Statista.com
Product brands with the most Facebook fans as of January 2016 (in millions)
Copyright © 2016 by E.M. Erasmus. All rights reserved.
10
Sharing some new features…
11
FACEBOOK LIVE
Page owners will be able to chat live with fans, make announcements, conduct Q&A sessions, and share breaking news.
12
FACEBOOK LIVE• Small roll-out in the U.S. in 2015• Initially available to celebrities and
influential people• Available also to verified business pages• No additional app is needed: the Live Video
content prompt will be located in the normal “Update Status” prompt in the mobile app
• Not yet available to personal profiles, but is coming soon!
13
FACEBOOK REACTIONS
“Love,” “Haha,” “Wow,” “Sad,” and “Angry” are five new Facebook buttons that people can click when responding to a post.
14
FACEBOOK REACTIONSThe feature isn’t so much a new tool as it is an extension of an existing one; by long-pressing —or, on a computer, hovering — over the “like” button, users can now access five additional animated emoji with which to express themselves.
15
Key stats of Facebook users in Aruba
16
74,000
*An active user is someone who during the past 30 days has visited Facebook.com and logged-in (or has been logged in) and who has taken an action with a Facebook feature (e.g. clicked ‘like’, etc…).
active users*
17
Percentage of Aruban population with a Facebook profile from 2010 to 2016
Source: Facebook
18
Active Users in Aruba
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Active users for country Aruba by social platform
Sources: Facebook, LinkedIn and Twitter Facebook is by far the most popular Social networking platform in Aruba.Source: Facebook
19
Age and Gender of Facebook Users
53% Active female users47% Active male usersSource: Facebook
Copyright © 2016 by E.M. Erasmus. All rights reserved.
20
Relationship status
39% of users have reported to be single.Source: Facebook
Copyright © 2016 by E.M. Erasmus. All rights reserved.
21
Use of Device to Access Facebook (over the past 30 days)
55% of users access Facebook using mobile devices only.Source: Facebook
Copyright © 2016 by E.M. Erasmus. All rights reserved.
22
Facebook Access by Primary Device (over the past 30 days)
Copyright © 2016 by E.M. Erasmus. All rights reserved.
89% of users access Facebook using a mobile device only.53% of users access Facebook using Android (mobile) platform.Source: Facebook
23
Industries Where Users Work (top 10)
Copyright © 2016 by E.M. Erasmus. All rights reserved.
24
Frequency of Activities(The number of times users performed these actions on Facebook)
Copyright © 2016 by E.M. Erasmus. All rights reserved.
The median user liked an average of 18 Facebook pages.The average user liked 10 posts, posted 8 comments and clicked on 14 ads during the last 30 days (average data per user).Source: Facebook
25
Pages with Largest Audience
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
26
Top 10 Pages with Most Likes
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
27Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
Fastest Growing Pages
28
Brand pages with largest audience
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
29
Celebrities with largest audience
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
30
Entertainment pages with largest audience
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
31
Media pages with largest audience
Copyright © 2016 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
32
More SM stats will be available soon…
33
Edward M. Erasmus, [email protected]@ua.aw
Facebook: http://www.facebook.com/edwardmerasmusTwitter: http://www.twitter.com/em_erasmusLinkedIn: http://www.linkedin.com/in/edwardmerasmusGoogle+: https://plus.google.com/+EdwardErasmusInstagram: http://www.instagram.com/em_erasmusBlog: http://edwardmerasmus.wordpress.com