Presentation Overview Facebook stats Some Facebook page examples How to build your own Facebook page...

40

Transcript of Presentation Overview Facebook stats Some Facebook page examples How to build your own Facebook page...

Presentation Overview

• Facebook stats • Some Facebook page examples• How to build your own Facebook page• Show how Facebook will benefit your club

$A Timeline

• Feb. ‘04: Mark Zuckerburg launches thefacebook.com• Dec. ‘04: TheFacebook obtains 1 million users• Aug. ‘05: Officially changes name to Facebook• Dec. ‘05: 5.5 million users• Dec. ‘06: 12 million users• Nov. ’07: Facebook launches Facebook ads• Aug. ‘08: 100 millions users• Apr. ‘09: 200 million users• Sep. ‘09: 300 million users• Feb. ’10: 400 million users• Aug. ‘10: 500 million users• Now: 900 million users

Valuation Sep. ‘04 – $5MMay ‘05 – $100M

Apr. ‘06 – $550MMid ‘06 – $1B

Oct ‘07 – $15B

Dec. ‘10 – $56BJan. ‘11 – $50B

Some Perspective• #1 ranked website in the U.S., ‘Facebook’ is

the most searched term for the past 3 years in the U.S.

• Facebook is the top / most widely used social network in the U.S.

• Facebook receives 229 million U.S. visits a day• 155 million U.S. users / 1 in 2 people

Some Perspective• 7 in 10 U.S. internet users are on Facebook• In 20 minutes – 1,000,000 links are shared on Facebook– 1,484,000 event invites are posted– 10.2 million comments are posted– 2,716,000 photos are uploaded

• Average user is connected to 80 community pages, groups and events

Why Use Facebook?• Want more volunteers during service

projects?• Want higher sales / revenue during

fundraisers?• Want to recruit more people / younger

people? • Want to be more connected to other clubs in

your district? Zone? State?

&

East Cobb Lions

&

How to Create a Page

&

Step 1: www.facebook.com

Step 2: Choose your association

Step 6: Log in or Create an Account

Step Q: Upload a graphic or logo

Step iii: Add info about your club

Last step: Create and easy link to your page

Second Last Step: Add more info

Now What? (how to use it)

&

• Now it’s time to …• PROMOTE PROMOTE PROMOTE• Tell your club, friends, family, etc. about your new

Facebook page. • Tell everyone to “LIKE” your page.

• Put the link to your page on promotional materials (facebook.com/eastcobblions)

&

How to reach people who “LIKE” your page

Interaction & Awareness

&

Promote Fundraisers

&

Find Volunteers

&

Use Facebook Responsibly!• Remember: Everything you post is PUBLIC information,

and searchable– There are security settings, but they are a bit tricky

• DON’T post that you are on vacation – people who see your post will know you home is empty

• DON’T post anything you wouldn’t want on the 6 o’clock news

• Be cautious of the personal information you post• Be cautions of “location services” – do you really want

people to know where you are?

&

Summary• Facebook provides your club with an online presence, one that

reaches a broad audience (recruitment) • Instantaneous communication and promotion

– When you post it, people who “like” your page receive it immediately• Volunteers will find your postings and join your service projects• Higher revenues for fundraisers by increasing awareness and

by offering another marketing channel• Heightened awareness of Zone and District activities

– Strengthens our district as a whole

&

Questions?Chris Walsh

[email protected]/eastcobblions

eclions.org

&

Thank You!!!