Social Media for Organizations (HRAM)
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17-Oct-2014 -
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Transcript of Social Media for Organizations (HRAM)
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Social Media for
HRAM(theHumanResourcesAssocia3onoftheMidlands)
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Why is this important for hram?
– ForthesamereasonsHumanResourcesexists.To:• A?ract
• Engage
• Retain
• BuildCommunity
• ShareInforma3on
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Social Media for HR
www.ourtimetoact.com
Why is this important for hram?
– Humansaresocial.Weneedsocialtoolstoengagethem.
– ThesetoolsrequireonlytheinvestmentofTIME.– Notechnicalexper3serequired.
– AnopportunityforanHRgrouptobeinnova3ve
– Greatwaytoleadbyexample
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Social Media for HR
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Why is this important for Members?
• SocialMediawillallowmemberorganiza3onstogetmoreoutoftheirmemberships
• SocialMediawillengagethepeopleBEHINDtheorganiza3onmorerapidly
• Itwillhelpthemtobeheardinoneofthena3on’slargerchapters
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Social Media for HR
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Just what are we talking about here?
• SocialNetworkingismee3ngandinterac3ngwithpeopleonline
• SocialMediaisjustlikeregularmedia(TV,newspapers,radio,magazines)butit’sonlineandaTWO‐WAYconversa3on
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Social Media for HR
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These are categories of tools youshould know
• Socialnetworks(LinkedIn,FaceBook,Ning)• Microblogging(Twi?er,FriendFeed)• ContentSharing(SlideShare,YouTube,Box.net,Issuu,OpenZine)
• BloggingPla\orms(WordPress,TypePad,Blogger)
• SocialBookmarking(StumbleUpon,Tumblr,Del.icio.us,Digg)
• Audio/VisualMedia(BlogTalkRadio,Youtube,Viddler,Vimeo,Mogulus,Ustream,Flickr)
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Social Media for HR
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Social Networks
• PROS– Increasedreach
– Hostamul3tudeofcontent
– Transparentorganiza3on
– Easy,fastnetworking
– Takethepulseofyourmembers
– Anotheravenueforinterac3on
• CONS– Commitmentto
transparency
– Self‐governing
– Increasedaccountability
– Fla?enshierarchy
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Social Media for HR
www.ourtimetoact.com
Social Networking Stats
• SocialNetworksarethemostpopularkindofsite.Yes,evenmorepopularthanthat.
• 57%areonasocialnetwork• LinkedIn:6.9millionusers• Facebook:Over5millionusers.35‐54yearoldsegmentboastsa276.4%growthrateoverthepast6months.
• Ning:Over500,000nichesocialnetworks
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Taking the next step
• Ifyoudecidetobecomeinvolvedwithasocialnetwork,asktheseques3ons:– Whowillberesponsibleforupdates?– Howmanyhourscanwecommit?– Whatdoesourpar3cipa3onlevellooklike?– Whatareourobjec3ves?– Howwillwemeasuresuccess?
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Social Media for HR
www.ourtimetoact.com
They made it work
‐ PRSA:HasusedFacebookandLinkedIntogrowitsonlinepresenceandconnectwithPRprofessionalsandPRstudents.
‐ SHRMchapterofBirminghamhasusedablogandTwi?ertoconnectwithitslocalmembersandno3fythemofupcomingevents.
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Social Media for HR
www.ourtimetoact.com
MicroBlogging• PROS
– Instantdistribu3on– Fast,easyandfree– Greatsourceforcontent– Easytoshare“expert”informa3on– Buildrela3onshipsasentenceata3me– Findexpertsinyourindustry– Accesstonewanddifferentperspec3ves– Liveinsightsinreal‐3me(conferences,events,etc)– Accesstospeakers– DiscoverwhatotherSHRMchaptersareupto– Promoteevents
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Social Media for HR
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MicroBlogging
• CONS– Whattotweet?
– Learningtheropes
– Canrequirean“alwayson”personalityorpersonali3es
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Social Media for HR
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MicroBlogging Stats
• Twi?eristhefastestgrowingsocnetat‐‐millionusers
• Lastmonth,Twi?erusersgrewby77%
• FriendFeedandTumblrhaveacombined‐‐users.
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Social Media for HR
www.ourtimetoact.com
They made it work
• @prsarahevansstarted#journchat,whichisatwi?erbasedonlinechataboutjournalism.Currentconnec3ons=
• SHRMisbeginningtohavetheirconferences“liveblogged”onthestatelevel.C‐levelexecu3vesaretakingthetwi?erplunge.
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Social Media for HR
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Content Sharing
• ContentSharingistheactofcrea3ngandsharingcontentlike:– Whitepapers
– PowerPoints
– Videos
– Podcasts
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Social Media for HR
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Content Sharing
• PROS– Easywaytoprovidemorevaluetoyourmembers
– Carvenichesinyourcontent
– Engagingyourmemberseasilybyallowingthemtocontribute
• CONS– Mustdiscernwhichinforma3onissuitableforpublica3on
– Difficulttoprofitfrominforma3ononceit’sbeenmadefree
– ThereisALOTofinforma3onouttheretosortthrough
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Social Media for HR
www.ourtimetoact.com
Content Sharing Stats
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Social Media for HR
www.ourtimetoact.com
Documents you can share
• Templates
• Policies
• Forms
• BudgetSheets
• EmployeeManuals
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Social Media for HR
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Blogging• PROS
– Interac3ve(ques3ons,feedback)
– PersonalPerspec3ve– Dynamicvs.Sta3c– Anotherwayforpeopleto
engagewithHRAM– Flexibilitywithcontent– Greatformemberswhodo
theblogging– Controlwhatyourbrand
lookslike
• CONS– Timeconsuming
– Forcestransparency
– Needforconsistencyinvoice,ac3vity
– Mustbehighlyfocusedontargetaudience
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Social Media for HR
www.ourtimetoact.com
Blog Stats
• Thereareover200Millionblogs;73%ofac3veonlineusershavereadone;45%havestartedtheirown
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Social Media for HR
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They made it work
• BirminghamSHRMhasagreatengagingblog
• WorkforceWeeklysponsoredblogsincludeFis\ulofTalent,BenefitsBuzz,TheHrCapitalist.Totalreaders=
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Social Media for HR
www.ourtimetoact.com
Taking the next step
• Who’sgoingtoownthis?
• Whatistheinvestmentofresources?
• Whyarewedoingit?(Objec3ve,goal)
• Howarewegoingtomeasuresuccess?
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Social Media for HR
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Social Bookmarking
• PROS– Informa3onsharedeasily
– Appearontopofnewissues
– Allowothertoknowwhatyouareconsuming
– GivesHRAMawaytoenhancecurrentac3vi3es
• CONS– Noteveryoneislookingforinforma3ononline
– Learningcurvefor“users”
– Canbe3meconsumingtoreadanddisseminatealotofinforma3on
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Taking the next step
• Who’sgoingtoownthis?
• Whatistheinvestmentofresources?
• Whyarewedoingit?(Objec3ve,goal)
• Howarewegoingtomeasuresuccess?
www.marenated.com
Social Media for HR
www.ourtimetoact.com
Let go
• Thisisnotyouropportunitytocontroltheconversa3on,thisisyouropportunitytobeapartoftheconversa3on.
• Thiswillhappenwithorwithoutyou
• Ifyou’redoinganythingofanysignificance,peoplearegoingtobetalkingaboutyou.