Social media marketing- Organizations

36
What is social media? Niv Calderon 2012

description

 

Transcript of Social media marketing- Organizations

Page 1: Social media marketing- Organizations

What is social media?

Niv Calderon

2012

Page 2: Social media marketing- Organizations

Company

customers customers customers

traditional marketing is a monologue

Page 3: Social media marketing- Organizations

Company

customers

employees

investors

customers

customers

customers customers

investors

investors

customers

competitor

customers

competitor

social media marketing is conversation

Page 4: Social media marketing- Organizations

Social media marketing is about engaging users on social platforms to build an idea or brand awareness, increase visibility, and possibly sell a product or service. But first of all…

Page 5: Social media marketing- Organizations

Let go

Watch TED video:

http://bit.ly/yR80DI

Page 6: Social media marketing- Organizations

SMM Social media marketing

company culture

online reputation

Mngt.

Conversation

buzz

analytics

Page 7: Social media marketing- Organizations

Turn company social

Teach employees to use tools

company culture

Page 8: Social media marketing- Organizations

online reputation

Mngt.

Crisis management

Online PR

Monitoring and tracking your brand

listen

Page 9: Social media marketing- Organizations

(This is monitoring your brand)

Page 10: Social media marketing- Organizations
Page 11: Social media marketing- Organizations

Engage customers

Get involved in conversations

Blogs – viral videos – forums – social platforms – viral campaign

Conversation

Talk

With

Talk To

Page 12: Social media marketing- Organizations

Talk

With

Page 13: Social media marketing- Organizations

Talk To

Page 14: Social media marketing- Organizations

Talk

With

Page 15: Social media marketing- Organizations

Talk

With

Page 16: Social media marketing- Organizations

Initiate buzz

Creativity

Engage bloggers/buzzers

buzz

Turn customers into evangelists

Page 17: Social media marketing- Organizations
Page 18: Social media marketing- Organizations

Old Spice Video:

http://www.youtube.com/watch?v=owGykVbfgUE

Page 19: Social media marketing- Organizations

Old Spice video responses to Twitter:

http://www.youtube.com/playlist?list=PL484F058C3EAF7FA6&feature=plcp

Page 20: Social media marketing- Organizations

Monitor

Analyze

analytics

Adapt

Page 21: Social media marketing- Organizations

Let’s Drink something?

Page 22: Social media marketing- Organizations
Page 23: Social media marketing- Organizations
Page 24: Social media marketing- Organizations
Page 25: Social media marketing- Organizations
Page 26: Social media marketing- Organizations
Page 27: Social media marketing- Organizations
Page 28: Social media marketing- Organizations
Page 29: Social media marketing- Organizations

Video on YouTube:

http://www.youtube.com/watch?v=H0519-SUSjE

Page 30: Social media marketing- Organizations
Page 31: Social media marketing- Organizations
Page 32: Social media marketing- Organizations
Page 33: Social media marketing- Organizations
Page 34: Social media marketing- Organizations
Page 35: Social media marketing- Organizations
Page 36: Social media marketing- Organizations

TODA !!!

Niv Calderon

[email protected]

@nivcalderon

Facebook.com/nivcalderon