Social media as it relates to family practice attorneys
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Social Media is becoming more relevant and impactful to attorneys of all kinds whether it be for marketing purposes, or for how it impacts their cases. It is critical law firms are aware of how they can build their practice as well as support their clients by understanding the relevance, and limitations, of social media. www.soaringsolutions.net
Transcript of Social media as it relates to family practice attorneys
Social Media and Family Practice Attorneys
Sue Koch, Chief Navigator- Soaring Solutions | [email protected]
Why Social Media?
An independent study showed that of 58 million consumers seeking an attorney in the past year, 75% cited
using online resources at some point in the process*
*Source: Stephen Fairley - The Rainmaker Institute
The Foundation of Efficiency
• Business Goals & Objectives
• Audience Targeting
• Brand & Voice
• Traditional Marketing Integration
• Reputation Management
• Content
Social Media Strategy
Content Hub: Blog
• Thought Leadership • Search Engine Optimization • Amplify Exposure • Lead Generation
Blog Best Practice
• Offer Value • Blog vs Article • Consistency • Respond to Comments • Relatable Stories • Family Needs
Social Media Case Studies Dorsey & Whitney LLP: Quirky Questions Blog
Content – You’re the Expert
Why Facebook?
Surprise Statistic: Facebook Pages are only 2nd to LinkedIn in bringing attorneys referrals
*Source: Stephen Fairley - The Rainmaker Institute
Why Facebook? • Thought Leadership • Search Engine Optimization • Build Community • Amplify Exposure • Lead Generation • Advertising Options
Facebook Best Practice
80% of attorneys say they’ve seen an increase in cases involving social media. 1/3 of divorce filings last year included the word “Facebook”.
Social Media Case Studies Facebook Page
Why Facebook?
People love to help
LinkedIn is the only social media site whose usage among those over the age of 50 is greater
than those aged 18-29.
70% of those surveyed about how they do research on a
professional services provider used LinkedIn as a key tool.
Being Fore of Mind
With referrals being the key source of new business for lawyers, social media has the power to accelerate and amplify this process, exponentially.
LinkedIn- 2 Simple Steps
1. Complete your profile
2. Post activity updates
Next Steps
Q & A
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