So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile...
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Transcript of So passionate, so caring, so innovative, so different, so sodexo Supplemental Information: Mobile...
Your future
so passionate, so caring, so innovative, so different,
so sodexo
Supplemental Information: Mobile Media
“If your plan does not include mobile, your plan is not done.” – Jeff Plaisted, Microsoft
Worldwide, more people use mobile phones than use a toothbrush (Michael Becker, Mobile Marketing Association)
From Q4 2010 to Q4 2011, mobile web
traffic increased
102%
40% of all Social Media traffic is via
mobile device
Planned or not, mobile traffic is being directed to your career site. Are they finding a dead end?
May Jun Jul
Initial Mtgs with ATTB
Aug Nov JanSep DecOct
“Build an iceberg.” It’s an awful lot of work that your customers don’t see. - Omar Green, Intuit
App design sketches approved
iCIMS begins creating portals
Alumni portal complete.
External portal not rendering.
SSO not working for
Internal portal
Demo version of iPhone app
tested
Demo version of iPad app
tested
External portal
rendering. SSO not
working for internal portal
2nd Demo versions of iPad and
iPhone apps tested
3rd Demo versions of iPad and
iPhone apps tested
All iOS apps & portals functional EXCEPT
SSO
All iOS apps submitted to
Apple for Approval
SSOWORKS!
Sodexo…reers
iOS apps approved!
Sodexo…BS
• In our case, creating functional career center portals took much more planning and work than creating the actual app
• We would need to provision mobile versions of each existing PC career center portal (3)
• Internal & alumni candidates would need to log into their career center portal BEFORE searching to have access to all jobs
“Build an iceberg.” It’s an awful lot of work that your customers don’t see. - Omar Green, Intuit
• Technical issues with content and page rendering simply happen and need to be worked through
• Apple will find the most creative and embarrassing way to truncate your most useful app names!
• It may be impossible to harness ALL existing mobile traffic
• Utilizing network ID (SSO) proved to be complex due to multiple redirects and the need to carry the authentication through them
“Build an iceberg.” It’s an awful lot of work that your customers don’t see. - Omar Green, Intuit
Mobile
Portals
(iCIMS)
Mobile Website(m.sodexo.jobs)
Mobile Apps(iPad, iPhone, Android, BB)
Organic & Direct(Search, Job Boards
Social, etc.)
Car
eers
Co
nte
nt,
So
cial
Med
ia
& E
xter
nal
Can
did
ate
Sea
rch
Three initiatives work together to provide a mobile job search and apply experience
Inte
rnal
, R
eco
nn
exio
ns
& E
xter
nal
S
earc
h,
Lo
g I
n &
Ap
ply
http://m.Sodexo.Jobs
A mobile optimized career site provides the foundation for an integrated mobile job search experience
THE SODEXO JOBS APPGET IN THE KNOW. SEARCH. CONNECT. APPLY
Growing Numbers since Mobile App launchedin March 2012
Mobile Downloads 7,600+
Mobile Hires 13 internal, 11 external
Mobile job applications 1,800+
New Sodexo Talent Community Members via Mobile
1,000+
Diversity of Candidates Increased 7.1%
• Our internal management employees comprise 18% of those who access our mobile career portals, and are responsible for 45% of our total mobile page views.
• Our frontline employees are increasingly accessing our mobile site to identify promotional opportunities, comprising approximately 20% of visitors.
Testimonials speak louder than Numbers
“I use my smart phone for everything in my life, so it only makes sense that I can apply for a new job, check my email, verify my direct deposit, and manage my Sodexo work life from the convenience of my phone. The application was easy to use and saved me a lot of time.” – Kevin Hartmann, Sodexo Food Service Director “I used the app on my Android phone when I was assigned on a temporary resource assignment, and I would like to say that the application was beneficial in helping me land my current position … and I was able to land a job at Sunrise Hospital using it! Job well done!”– Ken Rehfeld, Manager Environmental and Linen Services